Nonprofit Tech for Good

OCTOBER 12, 2023

Social media is one of the greatest tools your nonprofit has, especially with Giving Tuesday right around the corner. However, not all social media content can grab your audience’s attention this effectively, especially with all the changes happening in the social media world.

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NonProfit PRO

AUGUST 4, 2021

Let’s walk through how you can use Facebook — specifically, Facebook Challenges and Messenger — as a tool to engage new audiences and raise your relationships (and revenue!) in 2021 and beyond. Facebook Challenges open the door for engagement with new supporters and Messenger seals the deal. Let’s dive in to explore both.

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Nonprofit Tech for Good

JANUARY 29, 2024

Brynne Krispin is a social media strategist for nonprofits and small businesses. Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Imagine your nonprofit’s social media fundraising strategy as planning a trip to a new country. Make eye contact with your audience.

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CauseVox

OCTOBER 10, 2024

With its own hashtag, it comes as no surprise that GivingTuesday gains a lot of its traction on social media. So, if you’re considering launching a GivingTuesday fundraising campaign , having a strong presence on social media is a no-brainer for success. Free Download: Year-End & GivingTuesday Fundraising Toolkit 1.

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Nonprofit Tech for Good

JULY 5, 2019

In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email. These are your social media ambassadors. . Social media aims to connect people with people. 1) Determine your social media objectives.

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Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. But not all nonprofits are effective on social media.

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NonProfit PRO

AUGUST 7, 2023

Social media has transformed the fundraising landscape for nonprofits, providing opportunities for organizations to connect, engage, and rally support from their audience. Here’s how you can optimize your digital marketing efforts this giving season.

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Nonprofit Tech for Good

FEBRUARY 2, 2025

Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation.

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CauseVox

NOVEMBER 6, 2024

Master key strategies to elevate your GivingTuesday and year-end fundraising with social media, including profile optimization, engaging content, and video storytelling. With Giving Tuesday and year-end appeals on the horizon, leveraging social media effectively can make all the difference in reaching your fundraising goals.

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Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. A content calendar is the link between posting daily on social media and a social media strategy.

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Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Every year, Animoto surveys over 1,000 consumers to understand how evolving trends on social media are impacting purchase decisions. Unsurprisingly, other networks followed suit.

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Fast Company Tech

APRIL 11, 2025

When people talk about how AI might reshape media, the term hyper-personalization comes up a lot. Participation, not prediction For the past two decades, media organizations have optimized their platforms by trying to anticipate what audiences would respond to. But AI may be rendering that approach obsolete.

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Nonprofit Tech for Good

MARCH 18, 2022

TikTok is a social media platform that allows users to generate 15-second videos and host live streams. The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. TikTok has the highest social media engagement rate per post. What is TikTok?

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Nonprofit Tech for Good

NOVEMBER 7, 2021

This is why you need to define your organization’s key messages — a set of concise statements about your mission or event, presented in a specific style your target audiences can connect with on three levels: emotional, tactical, and intellectual. First, know your audience . The results?

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Allegiance Group

APRIL 14, 2025

For many in public media, budget season is upon us. Use the answers to those key questions to define goals by audience segment. Then, look at every audience segment within the campaign. One where overall results were dragged down by just one audience segment. Your budget is a roadmap for the year ahead.

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Fast Company Tech

MARCH 25, 2025

Tomorrow, NPRs CEO Katherine Maher goes before a DOGE congressional subcommittee to defend the public media outlets case for federal funding. Maher also reveals NPRs strategy for reengaging with their audience, how the organization can better frame its identity as an outlet for all Americans, and more. That’s what we cost.

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Nonprofit Tech for Good

FEBRUARY 23, 2025

Automated Personalization: Salesforce automates personalized communications across multiple channels, including email, social media, and direct mail. This ensures your communications are always targeted to the right audience at the right time. Salesforce is the great equalizer.

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Nonprofit Tech for Good

APRIL 20, 2020

To flip the gala table sponsorship on its head and think about social media channels as new revenue streams? When you’re live, there’s a true authenticity created that helps build trust and likeability with an audience. Your average audience retention rate and engagement is substantially higher. Are you ready to innovate? .

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Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. Features like donation stickers on Instagram or Facebook’s donation tool allow donors to give directly through social media apps.

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Nonprofit Tech for Good

MAY 8, 2020

Digital storytelling enables nonprofits to tell their stories across multiple media, potentially in multiple languages, and to reach unknown readers and viewers through the power of tagging and amplification. Physical distance from audience. Recent data indicates that there are in excess of 1.5 Storytelling Framework. Limited budget.

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Allegiance Group

NOVEMBER 1, 2024

A simple direct mail piece is no longer enough to reach your audience. We’ll explore the key components you need in place and how you can venture into paid media to move constituents through the giving funnel more effectively. These components fall into three categories: owned, earned, or paid media.

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Nonprofit Tech for Good

JULY 10, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. It’s not enough to say ‘I want to use social media for fundraising’.

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NonProfit PRO

SEPTEMBER 26, 2022

With the ability to capture a large audience, the platform has quickly become a hub of creativity and connection, and can bolster your organization's mission. Here are four steps to make the most of this popular social media platform. Every nonprofit should be exploring TikTok.

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Nonprofit Tech for Good

FEBRUARY 23, 2021

Which social media platforms are the most important for nonprofit video. How to use audience testing and seed groups to improve engagement. << Which emotions trigger viewers’ impulse to share and comment. Which video content types are most engaging. How subject lines, descriptions and calls-to-action can increase engagement.

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sgEngage

NOVEMBER 13, 2024

Social media campaigns Social media platforms provide an ideal space to post highlights from your digital impact report. Direct mail While digital communications allow your message to reach a wider audience , old-fashioned snail mail is still a tried and true tactic.

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Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. The social media platform has more than 1 billion users — beating Twitter, Snapchat, and TikTok — and is especially popular among people aged 18-29. They also appeal to different audience segments. Other orgs take different approaches.

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Nonprofit Tech for Good

FEBRUARY 17, 2022

Focusing on experience leads to higher survey scores, more supporters inviting a friend or sharing on social media, greater reach, larger results, and most importantly, more impact generated. Understand Your Audience. Give a shout-out to the business and volunteers by celebrating them on social media and at your event.

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Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Social media posts.

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sgEngage

NOVEMBER 27, 2024

Quick Definition Online fundraising is the process of raising donations for a cause, project, or organization through digital platforms such as websites, social media apps, and email campaigns. Organizations collect numbers through opt-ins or promote text keywords on social media and at events. And a well-designed donation page is key.

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Nonprofit Tech for Good

AUGUST 2, 2024

Charity golf tournaments offer brands a unique opportunity to gain exposure to an engaged and affluent audience of golfers. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns. Highlight each sponsor on social media as soon as they sign on.

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Nonprofit Tech for Good

SEPTEMBER 19, 2024

25% RED: Multi-channel Fundraising Utilizing a combination of digital tools, social media, email, website, and traditional media allowed these nonprofits to reach diverse demographics several times. Multi-channel strategies were crucial for broad outreach, frequency and engagement. Matching contributions doubled the impact.

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Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

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Mashable Tech

MARCH 31, 2025

Ketchup Entertainment has not yet posted the news on its own social media accounts or website. Pictures to bring this film to audiences worldwide," Ketchup Entertainment CEO Gareth West said in a March 31 statement, published by Deadline. The same fate befell other completed Warner Bros. films like Batgirl and Scoob!:

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Nonprofit Tech for Good

NOVEMBER 11, 2022

A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. . You also need to talk to everyone, not a specific audience. If you produce a video, you can use it for PSAs, social media and direct people to it via email.

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Nonprofit Tech for Good

JANUARY 9, 2020

2) Individuals (through ads targeted to individuals): Social Media Platforms (e.g., International organizations’ social media presence / Websites. Enable the audience to identify with it. Make its case for the response that is desired from this audience. Donors Can Be Found Online: Foundation Directory Online by Candid.

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Nonprofit Tech for Good

SEPTEMBER 19, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. Your content should be teasing towards the big day in a way that’s exciting enough for your audience to ask for more details. Images and videos make it easier to grab someone’s attention on social media.

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Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

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