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How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Investigate how well your audiences perform. Are your conversion rates different for different audiences? They are universal, so many tools track them or support adding them automatically.

Donor 274
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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm? 2) Identify your target audience. To create an audience of all your page fans, start by setting the audience location as “Worldwide.”.

Facebook 224
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Peer-to-Peer Fundraising Tips from Invest in Kids, a CauseVox Nonprofit

CauseVox

And who better to get peer-to-peer fundraising tips from than a nonprofit professional? In this article, we’ve boiled down the top peer-to-peer fundraising tips and strategies from our conversation that you can use in your next peer-to-peer fundraiser. Pro Tip: Be flexible with your sponsorship package. Who Is Invest In Kids?

Tips 75
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Comprehensive Guide to Google Analytics 4 for Nonprofits

Qgiv

This new analytics software is taking the place of Universal Analytics , its predecessor program. For nonprofits already using Universal Analytics for data and insights about website visitors, the short answer is because you have to make the transition. By July 1 st , 2023 Universal Analytics won’t be supported.

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Nonprofit Finance Leaders: Don’t Miss These bbcon 2023 Sessions

sgEngage

Improving Business Process with Process Maps : Is it really an improvement if you can’t measure the impact? Showcasing Great Partner Solutions Several Blackbaud Financial Edge NXT partners will give attendees tips, best practices, and use cases for ways you can simplify your fund accounting processes.

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3 Essential Questions to Assess Your Digital Transformation

Saleforce Nonprofit

Every audience expects personalization and will be more loyal and supportive to organizations that deliver it. BBBSA’s digital transformation enabled the organization to use technology to learn more about its constituents, make better matches, and more effectively measure the progress of the connections between Littles and Bigs.

Digital 116
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10 Ways to Unlock your School’s Giving Day Potential

sgEngage

It all started when we noticed larger universities holding successful giving days back in 2014. Whether you are just getting started with a giving day or have an established one, consider these 10 tips to get more out of your event. Set explicit measurable goals. As you can imagine, it was! Take a multichannel approach.

Giving 75