CauseVox

APRIL 29, 2021

Your fundraising goals, or “micro-goals,” should be SMART goals – specific, measurable, actionable, realistic and time bound. See this article for more tips on calculating your ROI. Mark those that you want to do again, and cross out anything that wasn’t worth your time or had a low return on investment (ROI).

Calendar 98

Calendar Template Guide Fundraising 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Defined Audience.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. 2. Living Case Study Technique: Assessment also helps find examples from the participants themselves. I introduced some concepts about Social Media ROI and steps to making a case.

Social Media 97

Social Media Reflection Leadership Media 97

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

Social Media 118

Social Media Media Social San Jose 118

Everyaction

MAY 24, 2018

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. With easy to use A-J testing, nonprofit digital teams can ensure that every message is targeted and reaching the right audience. Social media audiences continued to grow in 2017. High Complaints.

Benchmark 62

Benchmark Digital Trend Report 62

Bloomerang

NOVEMBER 16, 2023

All types of organizations looking to expand their mobile fundraising can use text-to-give or text-to-donate, including: Nonprofits Churches Schools/universities Healthcare organizations Political organizations/campaigns Text fundraising campaigns can help these organizations fundraise quickly and generate support from a broad audience.

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Mobile Guide Giving Fundraising 57

NTEN

SEPTEMBER 14, 2011

That's why we're about to offer " The Email Fundraiser's Toolkit ", covering storytelling, subject lines, list building, the best tools for the job, ROI – pretty much everything your organization needs to make your campaign a success. Participants will learn: To create overall campaign plans that consider both audience and message.

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Course email Create Strategy 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 22, 2011

I thought the points about measurement were right on and applies to other types of nonprofits. But, try as we might, we couldn’t find any research that looked at arts groups’ adoption and attitudes toward digital and social media nationally that also asked all-important questions about how groups are measuring what they’re doing.

Social Media 112

Social Media Arts Studies National 112

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Most nonprofits (67%) say social media is changing how they communicate with broad external audiences, but not narrower categories of stakeholders. Focus on two-way conversations that build meaningful and sustainable connections with a range of priority audiences. It also important to keep measuring and improving.

Social Media 95

Social Media Adopt Survey Media 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months. The presenter will not have control of their computer.

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NTC Design Case Study ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

For the two months leading up to my brief vacation, I've been doing a lot of training and presenting - chewing on some lessons learned from the America's Giving Challenge , Social Media ROI , and Cute Dogs. Who is the audience you want to reach for your social media strategy? How will you measure your success? Andy Goodman).

Florida 50

Florida ROI Metrics Social Media 50

Care2

JUNE 10, 2010

Our panelists will talk about tools and techniques they use to successfully find and motivate their audiences online and offline. Social Media ROI. But with so much noise today, how do we ensure our message is being heard and really reach and inspire our core community?

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Campaign Massachusetts DC Washington 58

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Social Media ROI: Compare With Paper. Donor Solicitation Techniques on Twitter.

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ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

See Allistair Croll's guest post on some tracking techniques). Facebook and video are also topics of interest to my audience. Some guest authors did a great job of activating their networks and retweeting their guest posts - which, in turn, raised their postrank score. How could I have done a better job of measuring its success?

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Reflection Florida Social Media RSS 76

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. What are the techniques and strategies that nonprofits use to find free agents? My nonprofit has found a free agent, now what? Trust me.

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Comment Artist Social Media Hype 97

Connection Cafe

DECEMBER 2, 2016

Retargeting is a behavioral based targeting technique. A cookie-based technology uses a javascript code to “follow” your audience around the web. Retargetin g – Now that you have a grasp on Facebook ads, it’s time to add digital retargeting to your repertoire. So, a prospective member visits your site, then leaves your site.

Data 20

Data Donor Beginner Database 20

Bloomerang

MAY 30, 2022

Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. The best goals are SMART goals: specific, measurable, attainable, relevant, and time-bound. Refresh your organization’s case for support by: Conducting audience research. Define goals. Incorporating storytelling.

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Guide Fundraising Social Media Channel 130

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . Dialog: involves starting a conversation and offering your audience something to talk about while allowing that conversation to take on a life of its own.

Social Media 100

Social Media Measure Strategy Media 100

CauseVox

JULY 31, 2024

It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. Peer-to-peer (p2p) is one of the best fundraising mechanisms with an even better ROI. This is the true measure of success that ties tangible impact back to individual donations. Visual storytelling does exactly that.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

There's nothing like having an audience to see where you got inside your own head too much. My colleagues in the audience like Marshall Kirkpatrick and Holly Ross were twittering. I also didn't focus on some of the techniques I learned from She's So Geeky speaker training - the eye contact and the verb. How might you measure it?

Reflection 50

Reflection Slides Metrics PowerPoint 50

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" We use a file size measurement -- video files must be under 300 MB.

YouTube 34

YouTube Video Social Media Advocacy 34

Gyrus

MARCH 15, 2024

An example of this unique technique would be the popular coffee outlet Starbucks’ app, which has a loyalty system that awards users with stars for each order placed that can subsequently be spent on food and beverages. Understand Your Audience and Tailor the Game Elements The audience (i.e.,

Learning Management 52

Learning Management System Benefit Practice 52

Gyrus

MARCH 15, 2024

An example of this unique technique would be the popular coffee outlet Starbucks’ app, which has a loyalty system that awards users with stars for each order placed that can subsequently be spent on food and beverages. Understand Your Audience and Tailor the Game Elements The audience (i.e.,

Learning Management 52

Learning Management System Benefit Practice 52

Gyrus

MARCH 15, 2024

An example of this unique technique would be the popular coffee outlet Starbucks’ app, which has a loyalty system that awards users with stars for each order placed that can subsequently be spent on food and beverages. Understand Your Audience and Tailor the Game Elements The audience (i.e.,

Learning Management 52

Learning Management System Benefit Practice 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. What reading level is your blog?

Social Network 50

Social Network Nptech Tag Network 50

Bloomerang

JUNE 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 99

Ideas Online Guide Fundraising 99

NTEN

JUNE 18, 2009

ROI -- or Return on Investment -- is a pre- and/or post-evaluation process and analysis of three factors: benefits, costs, and value of a specific technology purchase over time. ROI can help your organization avoid a technology purchase that is a huge mistake or avoid not investing in a technology that could return many dividends.

Measure 76

Measure ROI Technology Metrics 76

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 80

Ideas Online Fundraising Tips 80

CauseVox

JUNE 1, 2021

It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. This is the true measure of success that ties tangible impact back to individual donations. Impact Created.

Websites 52

Websites Fundraising Site Create 52

Connection Cafe

MAY 22, 2017

Make sure they align with your target audience and are obtainable. Using the ROI and ROO metrics will help measure goals and/or criteria from a different points of view. ROI : Return on Investment is the revenue generated from the contributions made and is strictly a quantitative measure.

Fundraising 44

Fundraising ROI Award Course 44

Givinga

FEBRUARY 5, 2019

While the three Ps are still critically important, the three Cs are influencing how companies operate internally, interact with external audiences, and differentiate their products and services. We’ve developed a custom process that helps integrate your corporate giving tools and techniques with your business strategy.

Philanthropy 45

Philanthropy Business Trend Influence 45

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. I'm slightly out of my comfort zone here because I've only been following this topic closely for a short time, although I have co-authored a guide for nonprofits on technology evaluation and ROI. Think Nielsen Ratings ). source: Chris Brogan).

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Metrics Social Media Media ROI 56

NTEN

MAY 27, 2010

We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. The measurement techniques by Beth Kanter of Zoetica In covering measurement recipes, my points were simple: Measuring Cup : Identify the right results and pick the right metrics to measure it.

Social Media 62

Social Media Media Cancer Social 62

NTEN

NOVEMBER 2, 2009

It seems like "integration" has joined "strategy," "social media" and "ROI" as part of a family of words that we all agree are important to online fundraising campaigns but everyone seems to use slightly differently. On site/Off site : Using your own website and email list are necessary.

Case Study 62

Case Study Integration Campaign Studies 62

Care2

NOVEMBER 6, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This is where I think some old school direct marketing techniques could come in handy.

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Mail Social Media Online Fundraising 28