Candid

OCTOBER 16, 2024

Relying on one-time events or mass marketing efforts One-time events such as auctions, galas, and raffles are expensive to produce and almost always result in limited return on investment. We seek investments, not for a financial return but for a clear and measurable social outcome.”

Fundraising 98

Fundraising Nonprofit Grant Language 98

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

Audience 94

Audience Donor Demographics Retention 94

Nimble AMS

DECEMBER 18, 2024

Increased volume When you leverage pricing discounts, you can drive higher sales volume, resulting in more total revenue for your organization, even if the individual price point is lower. When determining the right timing to offer your associations pricing discounts, its crucial to understand your audiences buying behavior.

Associations 103

Associations Adopt Registration Tips 103

Nonprofit Tech for Good

OCTOBER 21, 2022

Who people are and how they engage with you is critical information when crafting and running powerful fundraising campaigns that deliver results. Nonprofit system integrations help solve that by creating a 360-degree view of your audience through shareable and actionable insights. Maximize your team’s time and energy. .

Integration 331

Integration Fundraising Tech Nonprofit 331

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Corporate Partnerships: Collaborated with brands that support or cater to the LGBTQ+ community, creating themed products and promotional content that resonate with the audience all year.

Campaign 264

Campaign Giving Nonprofit Google 264

sgEngage

DECEMBER 19, 2024

Know Your Target Audience(s) Your supporters arent a monolith. Consider their different needs: Audience Segments : Identify whos who and what each group wants from your site. By setting measurable targets, you give your design agency a clear direction. A consistent voice ensures your message resonates with authenticity.

Websites 98

Websites Design Collaboration Nonprofit 98

Nonprofit Tech for Good

JULY 31, 2020

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Let’s check out what to consider when measuring your results. As BoardSource points out, even measuring your ROI is more than just money in vs. money out.

Goal 313

Goal Fundraising Nonprofit Pledge 313

Fast Company Tech

MARCH 18, 2025

Just like marketing leaders had to establish their digital campaigns values, HR pros now need to demonstrate how their tech-forward people programs drive business results. And the results mattered more than ever. There were a lot of conversations around the right metrics to track, which gave us a say in how to measure our results.

ROI 84

ROI Channel Measure Results 84

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Create custom audience segments. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message.

Analytics 223

Analytics Statistics Google Nonprofit 223

Fast Company Tech

MARCH 24, 2025

Applications that read as if they were written to appeal primarily to an internal audience are not likely to earn high marks from our judges. In other words, focus on real projects delivering measurable results. Get Real Jargon won’t win you any awards. Use clear language to describe your innovation programs.

Application 94

Application Culture Ideas International 94

Bloomerang

DECEMBER 2, 2024

You’ve waited a bit, logged into your payment processor, and have been impatiently refreshing the results ever since. The great thing about email fundraising is that you get quick results and a lot of data to make sense of those results. Except, there aren’t many donations coming through.

email 116

email Fundraising Rate Donation 116

Blue Avocado

SEPTEMBER 10, 2024

We recently asked the Blue Avocado community, “How does your nonprofit measure success?” Here’s a summary of some of the best answers we received: A Strong Staff Supports a Strong Mission We measure success through employee feedback and the experiences of those we support.

Measure 89

Measure Nonprofit Survey Community 89

Fast Company Tech

APRIL 15, 2025

The Fast Company Impact Council is an invitation-only membership community of leaders, experts, executives, and entrepreneurs who share their insights with our audience. The result will be longer wait times, more complications, and a system stretched far beyond its limits. The result? And next year, that number will rise again.

Model 77

Model Skills Data Results 77

Nonprofit Tech for Good

DECEMBER 13, 2021

Tools like Screaming Frog can be used to crawl your current site and download the results onto a spreadsheet where each piece of content can be assessed. It can also be used to measure progress and keep the planning team focused. Target audiences. An inventory and audit will help you make decisions on: Content to be removed.

Websites 318

Websites Analytics Nonprofit Project 318

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Grant 336

Grant Google Guide Websites 336

Nonprofit Tech for Good

MAY 25, 2024

Marketing Every Stage of ‘The Donor’s Journey’ It’s tempting to think of marketing as a broad-minded approach that’s focused on building awareness with the largest audience possible. 4) Event Promotion Whether you’re planning a black tie gala or a local trash cleanup, you need your audience to show up to your event.

Marketing 250

Marketing Fundraising Nonprofit Social Media 250

Nonprofit Tech for Good

JANUARY 17, 2019

It’s an easy way to set measurable goals and to align your objectives with your daily posting. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience. 10) Measure success. 10 Steps to Create a Content Calendar. 1) Organise your existing content.

Social Media 279

Social Media Calendar Content Media 279

Allegiance Group

APRIL 14, 2025

Use the answers to those key questions to define goals by audience segment. Step 2: Examine Individual Campaign Results What Worked and What Didnt Now that you know where you want to go, Step 2 will help you determine how youre going to get there. Then, look at every audience segment within the campaign. That will come next.

Public 52

Public Media Channel Mail 52

TechCrunch

MARCH 17, 2021

When subtitles are well done, they don’t take audiences out of the immersive experience of a good show or movie. Being able to guarantee consistent results with fast turnaround times is especially important now that OTT services are erasing international and cultural barriers between audiences, and the shows and movies they watch.

Local 104

Local Audience International Group 104

Nonprofit Tech for Good

MAY 27, 2023

5 Ways a Recurring Giving Program Boosts Fundraising Results A recurring giving program can be a valuable part of a nonprofit’s overall fundraising strategy. A smart monthly giving program will help you reach new segments of your audience by showing donors how to fit giving into their monthly budgets.

Donation 278

Donation Guide Nonprofit Retention 278

.orgSource

JULY 25, 2023

Yet, if you are a wizard with keywords, your audience will hear you. There’s a lot of news right now about people using AI to achieve better results. Content optimization—Assess keyword density, title tag length (The length of the title that is displayed in search engine results.),

Marketing 221

Marketing Team Build Social Media 221

Nonprofit Tech for Good

SEPTEMBER 17, 2022

Ask any nonprofit fundraiser if he or she wants to increase the results of their fundraising efforts and you’ll get a resounding “yes”! The answer is in understanding your goal and audience, and then matching your pitch to the prospect. The next question, of course, is how? In other words, you create donor journeys. .

Donor 331

Donor Effective Fundraising Nonprofit 331

Fast Company Tech

MARCH 17, 2025

Music and exercise: Amplifies performance Music isnt just about setting the vibe for your workoutit has measurable physiological and psychological benefits that can push you to perform at your best. It improves physiological responses like heart rate and muscle activation, leading to better results.

Music 90

Music Exercise Benefit Impact 90

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. This ultimately results in better donor acquisition as well as stronger, more genuine partnerships with greater retention. Why Do Donor Personas Matter?

Donor 102

Donor Audience Social Media Survey 102

Association Analytics

JUNE 17, 2021

Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. Important Tips: Please note that the analysis should be done for each of your events as they may attract different audience segments. We test our assumption by designing a targeted A/B email test for this group.

Associations 318

Associations Data Registration Analytics 318

Towards Data Science

FEBRUARY 2, 2024

Today, maximizing and measuring data team ROI is near the top of every data leader’s agenda. And the result of those conversations has been none other than a brand new data ROI pyramid. Measuring value-to-stakeholders But what about dashboards? Learn how to calculate your data team’s return with the Data ROI Pyramid.

ROI 98

ROI Measure Data Team 98

Nonprofit Tech for Good

DECEMBER 6, 2018

Your ads can appear in Google search results when people search for particular terms, and you can set up unlimited ad campaigns in your Google Ad Grant account. If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience.

Grant 277

Grant Profit Google Adwords 277

Nonprofit Tech for Good

JULY 16, 2023

It’s disconnected from others’ lived experiences (See Brand Delta), which can result in skepticism about who you say you are. Through the lens of content, brand building is actually audience building. When generating content that builds an audience, EVERYONE and EVERYTHING is useful and can contribute something valuable.

Leadership 240

Leadership Strategy Nonprofit Collaboration 240

Pamela Grow

FEBRUARY 11, 2025

Event impact and positive outcomes: Share specific achievements, like funds raised or milestones reached, to show attendees the tangible results of their participation and inspire continued engagement. By tracking key metrics, you can measure the duration and quality of your donor relationships and identify areas for improvement.

Relationship 59

Relationship Donor Metrics Fundraising 59

Forum One

NOVEMBER 11, 2024

Your strategy should align with your overall goals, cater to your audience, and focus on the outcomes you’re aiming for. The Digital Product Mix A definition of the digital products—websites, apps, services—that best address audience needs and promise the greatest, most scalable impact toward your goals.

Digital 104

Digital Time Nonprofit Strategy 104

Association Analytics

FEBRUARY 20, 2024

Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? By adding a new membership type, you can create an entirely new audience and potential member base for your association.

Create 169

Create Strategy Associations Social Media 169

Whole Whale

MARCH 28, 2025

To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion. That means designing campaigns and content that meet your audience where they are, whether theyre just discovering your work or showing up again and again to create change alongside you. .”

Digital 52

Digital Strategy Marketing Nonprofit 52

Association Analytics

MARCH 13, 2024

The resulting data can help identify where members are in their journey, which members might be falling through the cracks, what opportunities your association can take advantage of to improve membership offerings and benefits, and so much more. Keep things recent to get the most accurate data.

Associations 169

Associations Analytics Activities Active 169

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. This way, youll gather data that allows you to identify the aspects of your strategy that are and arent working to drive results. There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

The AI Alignment Forum

MARCH 5, 2025

Published on March 5, 2025 10:56 PM GMT In collaboration with Scale AI, we are releasing MASK (Model Alignment between Statements and Knowledge) , a benchmark with over 1000 scenarios specifically designed to measure AI honesty. By measuring how models behave under different pressures, MASK allows us to quantify and track lying in AI systems.

Benchmark 59

Benchmark Measure System Evaluation 59

Bloomerang

JANUARY 3, 2022

In this post, I’ll walk you through why that’s important and what metrics you should measure. . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . Why you should evaluate your end-of-year fundraising campaign . After all, these campaigns require a team effort!

Evaluation 131

Evaluation Metrics Campaign Fundraising 131

Nonprofit Tech for Good

AUGUST 30, 2018

This simple word change has huge implications on gaining the attention and support of audiences. Play to your audience’s emotions by using identifiable victims to help them form a connection with your cause. Imagine if instead it read, “1 in 10 people lack access to clean drinking water”.

Money 250

Money NPO Online Raise 250