Nonprofits Source

JUNE 24, 2024

Regardless of what type of back-to-school product you sell, it’s your job as a marketer to help potential customers wade through the never-ending options out there to find your company and make a purchase. This data can help you better understand your customers and ensure they receive your marketing communications.

Audience 52

Audience Marketing Student Social Media 52

Nonprofits Source

OCTOBER 7, 2024

As a small business owner, you know that marketing is crucial to keeping your business afloat. To effectively reach and retain customers , your business needs a robust plan incorporating marketing best practices. In this guide, we’ll discuss four top strategies for promoting your small business. Use multiple marketing channels.

Business 52

Business Marketing Strategy Channel 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

To fortify fundraising and impact strategies, embracing emerging technologies is paramount. This article delves into the intricate process of crafting a nonprofit digital strategy, harnessing the capabilities of ChatGPT , while closely aligning with The International Social Impact Institute ® ‘s (The ISII) Digital Strategy Framework.

Digital 304

Digital Strategy Guide Create 304

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Integration Trend 221

.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

Video 221

Video Communication Create Strategy 221

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they?

Advocacy 177

Advocacy Audience Channel Mind 177

NonProfit PRO

OCTOBER 19, 2022

With the market cluttered and audiences’ attention spread thin, nonprofit leaders are seeking ways to reach new prospects and keep donors engaged. SMS/MMS strategies offer nonprofits this unique opportunity. Here’s a look at the benefits of text messaging and how to add the channel to your existing campaigns.

Strategy 259

Strategy Donor Channel Attention 259

The NonProfit Times

MAY 20, 2024

Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement.

Campaign 59

Campaign Marketing Strategy Tampa 59

AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. Brands are finding innovative ways to reach their target audiences. What is Event Marketing? Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. .

Marketing 119

Marketing Strategy Guide Sponsor 119

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

Personal 328

Personal email Strategy Nonprofit 328

Nonprofits Source

JULY 2, 2024

Results hinge on attendance, especially for live formats that are less likely to take place virtually and are targeted to smaller audiences than most silent auctions. Today, multichannel is the watchword for marketing success. Start by outlining some essentials for your event that will shape how you market it. Its audience.

Marketing 52

Marketing Strategy Registration Channel 52

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. Driving and sitting across all these types of in-person and online interactions are digital marketing, social media, and advertising. So where to start, and how to focus?

Museum 52

Museum Culture Audience Digital 52

Wild Apricot

JULY 24, 2024

Explore essential strategies and tactics for effective nonprofit content marketing. Learn how to engage supporters and amplify your mission with storytelling and best practices to share with your audience.

Content 88

Content Marketing Guide Storytelling 88

Nonprofit Tech for Good

FEBRUARY 26, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. Remember that marketing automation tools are SaaS products (or software as a subscription).

Application 273

Application Marketing Nonprofit Evaluation 273

Top Nonprofits

FEBRUARY 16, 2022

Your nonprofit pursues a worthwhile mission, and as a marketing professional, it’s up to you to find the unique channels and messages that help current and potential supporters see that. Otherwise, they might take their support to a different organization that better communicates its purpose and inspires its audience to take action.

Audience 98

Audience Marketing Nonprofit Search 98

Media Cause

APRIL 13, 2023

But what does this all really mean for the platform, and how does it affect your marketing plans? With all these changes, many marketing professionals are thinking about where to go next. Your social media strategy should be connected to a larger user journey —you should never run your social media efforts in isolation.

Digital 94

Digital Marketing Strategy Social Media 94

sgEngage

NOVEMBER 13, 2024

Here are five ways to use your digital impact report as a marketing tool: 1. Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.

Digital 92

Digital Report Impact Marketing 92

Nonprofits Source

NOVEMBER 4, 2024

As a nonprofit, you might wonder how you can emulate political campaign marketing strategies and success. While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support.

Campaign 52

Campaign Marketing Social Media Nonprofit 52

Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Partner marketing. Email campaigns.

Tech 200

Tech Marketing Sponsor Registration 200

Nonprofits Source

JUNE 26, 2024

Your nonprofit’s need to make the most of its limited resources likely causes your team to spend much time and effort on successful marketing strategies. Between fundraising events and various campaigns, different fundraisers require different marketing approaches. Email marketing : Email remains the workhorse for nonprofits.

Gift 52

Gift Marketing Program Strategy 52

Bloomerang

AUGUST 2, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the third strategy. .

Content 128

Content Marketing Strategy Fundraising 128

Forum One

AUGUST 20, 2024

You must consider how those elements will be seen by – and resonate with – your audience. Creating an effective strategy to position your brand to appeal to the right audience will help you get your messages heard and grow your impact. It helps you stand out to your audience. What is Brand Positioning?

Strategy 79

Strategy Audience International Generation 79

The MatrixFiles

AUGUST 5, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. If you think about it, a project is more likely to succeed when ALL project components are properly funded, including the marketing needed to promote the new initiative to the proper audiences. Her advice?

Proposal 246

Proposal Communication Marketing Boston 246

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Actively seek input from the audiences to ensure voices are heard.

Project 52

Project Digital Marketing Impact 52

Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. Intimate knowledge of your nonprofit is a cornerstone of your communications strategy. The top of the funnel is your largest audience segment, but also that which is least familiar with your nonprofit.

Marketing 98

Marketing Impact Strategy Exercise 98

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. Hosting and marketing a successful event can require a significant investment of time and resources. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. Let’s jump in!

ROI 81

ROI Marketing Strategy Sponsor 81

Nonprofit Tech for Good

JULY 16, 2023

Brand Leadership is NOT branding and marketing. Brand Leadership is “from within” leadership, and for branding, marketing, and everything else to be effective, it has to come FIRST. In other words, while you can work to SHAPE brand perception (branding and marketing), you don’t OWN that perception. Clear as mud?

Leadership 199

Leadership Strategy Nonprofit Collaboration 199

Nonprofits Source

DECEMBER 13, 2023

This is where healthcare SEO marketing comes into play. When leveraged well, this marketing tactic can revolutionize your organization’s online visibility and bring in a steady stream of new customers. What is healthcare SEO marketing? This way, your content will have a higher chance of being seen.

Practice 52

Practice Marketing Strategy Search 52

Get Fully Funded

NOVEMBER 6, 2023

With some forethought and strategy, you can! Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material.

Marketing 52

Marketing Strategy Influence Social Media 52

Get Fully Funded

NOVEMBER 2, 2023

With some forethought and strategy, you can! Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Let’s explore some top tactics for transforming your event into marketing material.

Marketing 52

Marketing Strategy Influence Social Media 52

Nimble AMS

MAY 16, 2024

Has your organization used Artificial Intelligence (AI) to do basic marketing tasks? If not, it might be time to consider leveraging AI to improve your member marketing strategy. Read our blog to learn helpful tips to get started using AI in your association’s member marketing. What is member marketing?

Marketing 81

Marketing Associations Retention Education 81

AccelEvents

APRIL 23, 2021

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. Event Marketing Plans and Hybrid Events. Therefore, you need to address this while planning marketing ideas for events. Show your virtual audience that effective corporate networking is possible in a hybrid event.

Experiment 98

Experiment Marketing Strategy Virtual 98

Charity Village

SEPTEMBER 26, 2024

content, plan, strategy etc.) to reach their target audiences, raise brand awareness and visibility and meet other business goals and objectives. In short, communications are vital to the health of every […] The post The difference between communications strategies and communications plans appeared first on CharityVillage.

Communication 109

Communication Difference Strategy Awareness 109

Nonprofits Source

OCTOBER 7, 2024

However, it’s no mystery that nonprofits must use effective marketing strategies to earn this crowdfunding revenue. Joshua Fields, co-founder of The Next Steps program, explains , “Nonprofits have to use marketing tools and tactics to tell their stories, spread their impacts, and garner support from the greater community.”

FAQ 52

FAQ Campaign Marketing North America 52

fusionSpan

SEPTEMBER 24, 2024

To help you revitalize your digital approach, we’ll explore innovative strategies that marketing and membership directors can use to elevate their association’s online presence and drive revenue. Search engine ads have advanced targeting capabilities, making them particularly powerful for reaching your target audience.

Associations 52

Associations Digital Strategy Search 52

Nonprofit Tech for Good

NOVEMBER 10, 2021

By Kevin Santiago , Marketing Director at Paybee – an all-in-one charity fundraising platform that specializes in virtual, hybrid, and in-person fundraising events. These changes mean nonprofits need to have an effective fundraising strategy for 2022. Advantages of In-Person, Virtual, and Hybrid Fundraising. Live and Silent Auctions.

Create 280

Create Strategy Fundraising Virtual 280

Classy

JULY 19, 2021

Nonprofit video is an ever-evolving marketing method, but remaining well-informed on the latest industry best practices gives your organization a major advantage. . Instead, nonprofit video only continued to climb in popularity and organizations began doubling down on their video strategies. .

Video 118

Video Trend Marketing Strategy 118