Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . This message is going to be different from any other advertising or marketing message as PSAs have stipulations. . You also need to talk to everyone, not a specific audience.

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Nonprofit Tech for Good

NOVEMBER 1, 2021

Not every organization is going to have success using the same strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. When and how should I use different marketing channels? Topics include: Specific tactics to add to your event marketing schedule (plus a schedule outline).

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Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. How are marketers at resource-strapped non-profits to keep up with social media’s appetite for video content on social media? Unsurprisingly, other networks followed suit.

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Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

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Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. Tagging corporate sponsors and partners. LinkedIn Pages.

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.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Sponsored by WorkerBee.TV

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AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. To help you decide if virtual event sponsorship is right for you, we’ve listed all the reasons why you should sponsor a virtual event! Why You Should Sponsor a Virtual Event. Access to a MORE targeted audience.

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Nonprofit Tech for Good

JUNE 4, 2022

Most charities had used the same tried-and-tested methods for decades (namely, galas and sponsored endeavors), but with new health and safety guidelines to contend with, this was no longer possible. It’s also a great marketing campaign for the main event. When the pandemic hit, that event finally came. 4) Live auctions.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience.

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Nonprofit Tech for Good

OCTOBER 11, 2024

Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. In marketing, a lot has been written about ways to make your offer “irresistible”. 3) Make it frictionless. As nonprofit social media managers , we have to be thinking about conversions.

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AccelEvents

JULY 23, 2021

No matter what this year brings, event marketing is an effective marketing tool for brands to have in their arsenal. Brands are finding innovative ways to reach their target audiences. What is Event Marketing? Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. .

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Nonprofit Tech for Good

JUNE 20, 2022

Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. The truth is that the majority of an organization’s audience believes in the cause and wants to support it. Similar to raffles, your fundraiser’s goal and target audience factor into the prizes offered. About the Sponsor.

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Candid

APRIL 11, 2023

This is where corporate sponsors can help. In return, the nonprofit will provide advertising and publicity opportunities to help the company reach and engage their event’s audience. Successfully securing corporate sponsors for your fundraising event can not only give your budget and staff’s bandwidth a boost.

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Nonprofit Tech for Good

DECEMBER 6, 2019

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic.

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Nonprofit Tech for Good

MARCH 12, 2021

By Lindsay Johnson, Marketing Team Member at MobileCause , an industry leader in virtual fundraising events and online giving, plus fundraising solutions such as peer-to-peer, text-to-donate and mobile messaging. 6) Sponsors are Supporting Virtual Events. 4) Online Registration for Virtual Events Has Many Benefits.

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Nonprofit Tech for Good

JULY 12, 2020

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. 1) Focus on audience. This requires a more focused effort on approaching new sponsors and asking for their support amid a tumultuous economy. 3) Have a website for your golf event.

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.orgSource

SEPTEMBER 19, 2023

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Our research resulted in two books dedicated to positioning executives for success in digital markets. Sponsored by Multiview. Navigate Industry 4.0 or the digital revolution.

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Nonprofit Tech for Good

FEBRUARY 5, 2023

1) Market your peer-to-peer fundraisers The first step to acquire new donors with your peer-to-peer fundraising event is to make sure people know the event is happening in the first place! That’s why it’s key to market your peer-to-peer fundraisers in your community. Get online and make sure your event is featured on your website.

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Nonprofit Tech for Good

OCTOBER 12, 2023

By Megan Allison , Content Marketing Specialist for Qgiv — an online fundraising platform empowering 20,000+ nonprofit fundraisers to raise money for their causes while keeping costs low. But random images won’t help you connect with your audience. Here are five things to avoid when creating effective social media content: 1.

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Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Different payment options also broaden your reach to audiences across younger generations. About the Sponsor.

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CauseVox

JANUARY 12, 2022

We’ve seen a number of highly successful crowdfunding and peer to peer fundraising campaigns powered by CauseVox that relied on the backing of sponsors— and the results were nothing short of remarkable. Sponsors help your fundraising efforts, so it’s important to think about them as you’re planning your next fundraising campaign.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

After all, strong storytelling can help build meaningful connections with your audience and even move them to rally around your cause. Giving Tuesday is your chance to shine in front of donor audiences you may not typically engage. 6) How do corporate sponsors participate in Giving Tuesday?

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.orgSource

JULY 3, 2023

Consider these statistics: Businesses using video marketing grow revenue 49% faster than those who don’t. Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing.

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Nonprofit Tech for Good

MARCH 21, 2019

By Gary Wohlfeill , Director of Marketing at CrowdRise , who works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. This can lead to a new network of donors, volunteers, fundraisers, grantors, and even corporate sponsors.

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AccelEvents

SEPTEMBER 1, 2021

If you’re an event planner and need to market your event, you might want to take advantage of some free marketing techniques that can really help promote your event. . It’s possible to effectively market your event while sticking to a budget, it just takes a little planning. Developing Your Event Marketing Plan.

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Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. We have large audiences at our events that enable us to regenerate our list often. We don’t always use text messaging to ask for money.

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Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. So what are Google Ad Grants ? Getting Your Site Ready for Google Ads.

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Google Grant Guide Nonprofit 341

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. From an article on 2024’s SEO trends by Rosey Bowring: “Angie Nikoleychuk, Content Marketing Manager at Search Engine Journal says that we can partially blame AI for the sudden surge of low-effort and low-value content online.

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Action Practice Tips Seattle 257

Nonprofit Tech for Good

MAY 27, 2023

A smart monthly giving program will help you reach new segments of your audience by showing donors how to fit giving into their monthly budgets. Email marketing: Use a reputable email marketing tool that will allow you to segment your email list and tailor your messages for monthly donors and recurring giving campaigns.

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Nonprofit Tech for Good

OCTOBER 31, 2018

To raise even more money, give a suggested amount, such as the Greater Boston Food Bank did in this ad: 4) Use sponsored Instagram posts. The other and more impactful way is to use Instagram sponsored posts. As of June 2018, there are nearly 1 billion monthly active users of Instagram. 5) Raise money using Facebook Live.

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Nonprofit Tech for Good

JUNE 24, 2022

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this case, your sweepstakes prize should be attractive to a broad audience. 3) Timing is Everything.

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Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

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Nonprofit Tech for Good

FEBRUARY 11, 2022

Make sure you integrate your pop-up submission with your CRM or email marketing software so that users can begin getting drip and nurture campaigns. You can also use tools such as Zapier to send audience data from place to place. Here are some specific tools that make it easy to do this: Hubspot. Attentive (for mobile SMS sign-up).

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Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience. Is there an entirely new market you should explore?

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AccelEvents

JANUARY 30, 2022

To run a successful event, you need to market it and draw in potential attendees. How you develop your event marketing plan will depend on your event goal and the type of event you plan to run. . So, press onward to learn more about creating an event marketing plan. What is an Event Marketing Plan? The budget.

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Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

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Nonprofit Tech for Good

OCTOBER 21, 2022

When your data is siloed across your CRM, Marketing, CMS, AMS, volunteer, program, event management, and other tools, it can be a huge challenge to gain a complete picture of your donors (without a massive level of manual effort – see reason #2). About the Sponsor. Integrations can: . Supercharge your ability to leverage data. .

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