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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

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Marketing and Engagement: Making the most of your Emails

Amy Sample Ward

Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. View more presentations from Amy Sample Ward. Highlights.

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Scanning for Good: 5 Reasons QR Codes Are a Safe Option for Nonprofits

NetWits

The message is that your audience has the gear to scan QR codes. Check out the slides from our presentation, Scanning for Good: How Nonprofits Can Use QR Codes – there are a bunch of examples in the second half of the deck. With smart phone penetration in the US crossing 40%, QR code readers will soon be everywhere.

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5 Ways to Use Your Digital Impact Report as a Marketing Tool

sgEngage

Here are five ways to use your digital impact report as a marketing tool: 1. Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.

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PRSA Nebraska: Email Marketing

Amy Sample Ward

Topic : Email Campaigns: Know Your Audience and Get Results. Slides and notes. Date : May 10, 2011. Location : Nebraska. Description : Pressing “send” on an email campaign isn’t as easy as it used to be. These days, competition for inbox space is increasing. Meanwhile, the patience and time of email recipients is. Related Links : PRSA.

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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!). Here''s what they said.