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6 Innovative QR Code Strategies for Nonprofits

Nonprofit Tech for Good

Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation.

Strategy 241
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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

There’s a lot to learn from them about text marketing. Big brands know that texts have an incredibly high open rate—that’s why many of our favorite retailers have adopted a text marketing strategy. Want to learn more about effective text message marketing? The rules for opting in are different for nonprofits.

Lesson 303
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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Partner marketing. Email campaigns.

Marketing 199
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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Consider these data points as you assess your event registrations: What trends or patterns exist in your registration data? Throughout the year, do you see a seasonality pattern when registrations increase?

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 204
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Why You Need a Full-Funnel Nonprofit Digital Marketing Strategy

Whole Whale

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52
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How to Make Your AMS a Revenue Generator, not a Cost Center

The MatrixFiles

But associations also use their AMS to track event registrations, purchases, advertising, subscriptions, and sponsorships. A user-friendly event registration system will encourage more registrations. Does this audience represent an additional 1%, 10% or 20% of what could be your total sales? This is a mistake.