sgEngage

NOVEMBER 5, 2024

To do that, it needs to live where your audience lives: online. By knowing your audience, telling the right stories, and using digital tools, you can revolutionize your reports, inspiring stronger connections and future giving. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

Digital 116

Digital Impact Practice Report 116

Nonprofits Source

APRIL 1, 2025

These third-party cookies allow marketers to target users based on their behavior across different sites. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Your supporters are constantly growing and changing, and your data marketing strategy should reflect that.

Strategy 52

Strategy Data Marketing Build 52

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

Campaign 261

Campaign Giving Nonprofit Google 261

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget.

Storytelling 316

Storytelling Digital Audience Channel 316

Nonprofit Tech for Good

AUGUST 21, 2024

Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. The open rate for text message marketing is a staggering 98% , which means almost every message you send out will be seen.

Mobile 321

Mobile Trend Social Media Donation 321

Nonprofit Tech for Good

FEBRUARY 28, 2021

They can make a huge impact as they provide significant support across areas including grantmaking, employee engagement and cause marketing. During certain moments – such as natural disasters – they quickly pivot planned content to be more contextual and reflect new priorities. Many of its partners have loyal audiences on social media.

Social Media 312

Social Media Donor Media Social 312

The MatrixFiles

MAY 21, 2021

While “writing for Google” can sometimes feel inauthentic, like you’re trying to game the system, it’s important to remember that what is good for Google and SEO, is also good and beneficial for your target audiences. Consider giving pages like this a title that better reflects a natural language query. It’s actually a win-win! .

Language 246

Language Search Content Google 246

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. This advice is especially relevant for anyone looking to attract a younger audience. My YouTube examples don’t quite fit this lofty definition.

Leadership 221

Leadership YouTube Audience Professional 221

Fast Company Tech

MARCH 17, 2025

The understated update seems like a bid to remind consumers of what once made Yellow Tail’s accessible, easy-to-parse branding so innovativebut it’s less likely to make a splash in a now-over-saturated market. Still, Yellow Tails team sees its accessibility as a marketing asset. and globally.

Change 93

Change Time Global Marketing 93

AccelEvents

SEPTEMBER 11, 2020

An experiential event focuses on the attendee and is part of an experiential marketing campaign. Experiential marketing can be powerful as it puts the viewer into the experience of the messaging or the brand that created it. Some of the most powerful event marketing campaigns have stemmed from experiential promotion.

Virtual 97

Virtual Marketing Sponsor Campaign 97

Allegiance Group

APRIL 14, 2025

Use the answers to those key questions to define goals by audience segment. Then, look at every audience segment within the campaign. One where overall results were dragged down by just one audience segment. Step 3: Assess Your Marketing Mix Are You Investing in the Right Places? Where do you see consistent growth?

Public 52

Public Media Channel Mail 52

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. From an article on 2024’s SEO trends by Rosey Bowring: “Angie Nikoleychuk, Content Marketing Manager at Search Engine Journal says that we can partially blame AI for the sudden surge of low-effort and low-value content online.

Action 295

Action Tips Practice Nonprofit 295

sgEngage

SEPTEMBER 6, 2022

How do you know that your marketing strategy is effective? No matter the size of your organization or the scope of your marketing budget, it can be difficult to know where you sit in the journey towards marketing maturity. Ask yourself these questions: Does every dollar you spend on marketing yield more than a dollar in return?

Marketing 98

Marketing Blackbaud Analytics Resource 98

Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Every action you take in LinkedIn Groups reflects your personal brand and the brand of your nonprofit. Related Webinar: Social Media Best Practices for Nonprofits.

Linkedin 363

Linkedin Practice Nonprofit Social Media 363

AccelEvents

APRIL 23, 2021

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. Event Marketing Plans and Hybrid Events. Therefore, you need to address this while planning marketing ideas for events. Show your virtual audience that effective corporate networking is possible in a hybrid event.

Strategy 98

Strategy Experiment Marketing Virtual 98

TechImpact

OCTOBER 1, 2013

However, as marketing strategies begin to pay off, and more consumers and businesses are growing interested, many nonprofits find the need for a constituent relationship management (CRM) system, which is Astheimer’s specialty. Is there a potential audience you are not reaching? ” Identify individuals and organizations.

Profile 188

Profile Support Tips Build 188

Greater Giving

DECEMBER 26, 2024

Masterful Marketing Strategies for Your Auction Packages Guest Speaker: Beth Sandefur, Fundraising Expert, Beth Sandefur Events Your auction packages are only as successful as your marketing efforts. From creating social media buzz to live-stage engagement, this session provided a comprehensive roadmap to leveraging video marketing.

Fundraising 52

Fundraising Giving Social Media ROI 52

AccelEvents

MARCH 16, 2021

You must align your hybrid event schedule, features, and planning process with your marketing goals to maximize your hybrid event’s profitability. If not, it’s never too late to start implementing some of the tactics listed below for robust lead retrieval , marketing automation, and more. Building Your Event Marketing Plan.

Goal 80

Goal Marketing Virtual Registration 80

Nonprofit Tech for Good

AUGUST 10, 2018

Pinterest often gets lost in the all the breathless media coverage of Instagram and Facebook, but it’s still a marketing powerhouse to be reckoned with. If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. Pinterest is aspirational.

Nonprofit 202

Nonprofit Social Media Storytelling Social Network 202

The Verge

JANUARY 6, 2021

They displays are part of Sony’s Crystal LED line, which are modular panels that use MicroLEDs, and were previously marketed as being used for signage. The ones announced today are part of the new B-series, and are marketed as being useful for movie production: they’ve got an anti-reflective coating, and they’re bright.

Virtual 134

Virtual Reflection Movie Green 134

TechCrunch

JULY 20, 2021

Maya Moufarek, founder of Marketing Cube , spent more than 15 years working for companies like Google and American Express before launching her own growth consultancy. “Choose a marketer or agency with no direct experience and you may simply get the wrong answer for your situation.”

Lesson 96

Lesson Marketing Metrics Business 96

AccelEvents

APRIL 23, 2021

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. Event Marketing Plans and Hybrid Events. Therefore, you need to address this while planning marketing ideas for events. Show your virtual audience that effective corporate networking is possible in a hybrid event.

Strategy 90

Strategy Experiment Marketing Virtual 90

NonProfit Hub

MARCH 27, 2020

Marketing and fundraising at a nonprofit is tough. . But knowing which channels to tap, what your messaging should be, and how to diversify your marketing mix can be overwhelming. . A strong, content marketing strategy. Right now you’re likely dealing with a major crisis ? Basically, there are lots of challenges ?

Strategy 89

Strategy Marketing Fundraising Nonprofit 89

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. is a Marketing Director at.

Audience 82

Audience Fundraising Tips Social Media 82

Nonprofit Tech for Good

JUNE 22, 2021

Beyond just fundraisers, your designers, marketers, and operations teammates can all find the benefit of being in tune with the system you use. The other important factor to note is that the virtual component of these campaign types is allowing nonprofits to reach wider audiences across the world.

Action 320

Action Fundraising Nonprofit Gift 320

Fast Company Tech

FEBRUARY 13, 2025

The Fast Company Impact Council is a private membership community of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. REFRESH OUR MARKETING AND SALES MATERIALS Its been a busy year. We know that the future of marketing will be as exciting as it is challenging.

Marketing 82

Marketing Culture Collaboration Training 82

AccelEvents

JUNE 3, 2021

All brands and businesses understand the importance of a marketing strategy. Many brands have made use of virtual events as a marketing tool. But what does this mean for marketing teams? Can, and should, virtual events be used as a marketing tool in 2021 and beyond? Increased Opportunities for Audience Engagement.

Virtual 76

Virtual Marketing Tools Audience 76

Cloud 4 Good

AUGUST 4, 2022

The Central IT department received significant requests for a better CRM solution and a joint team of I and marketing staff, with leadership approval, decided on Salesforce. . Coupled with Marketing Cloud, this gave the institution a flexible and powerful solution to reach its goals. . Understanding Engagement + Preferences.

Massachusetts 90

Massachusetts University Communication Marketing 90

Bloomerang

AUGUST 6, 2024

Nonprofits are constantly seeking innovative ways to enhance their email marketing strategies. Personalize email content to boost engagement Personalization makes your audience feel valued. The tool can help you craft subject lines that are both intriguing and relevant to your audience.

email 109

email Content Campaign Strategy 109

TechCrunch

NOVEMBER 30, 2021

American Sports Exchange (ASX Sports), just signed a deal with New Zealand digital media company RugbyPass to use its data to allow fans to participate in ASX’s virtual stock market for rugby games. RugbyPass reaches an audience of over 10 million viewers, the company says. which has 8.8

Share 87

Share Miami Marketing New Zealand 87

CauseVox

SEPTEMBER 25, 2023

In fact, 76% of donors are more likely to donate on a page or site that reflects a compelling brand identity. Make every page resonate with your mission and connect with your audience. A strategically branded and story-focused fundraising site can transform a simple visitor into a lifelong passionate donor.

Site 109

Site Design Fundraising Reflection 109

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Your website doesn’t reflect your current brand. Your site doesn’t engage your audience.

Websites 115

Websites Nonprofit Audience Site 115

.orgSource

DECEMBER 12, 2022

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. You are ready to add new categories of membership, sell products to a different audience, expand programs, or even revise the business model. At Zappos, this arrangement is designed to reflect the company’s values and culture.

Structure 251

Structure Evaluation Time Culture 251

Nonprofit Tech for Good

MAY 22, 2022

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. As you move forward through each element of your brand guidelines, continue to return to these words to confirm that all of your other design decisions reflect this brand personality.

Guidelines 350

Guidelines Photography Library Design 350

NetWits

APRIL 11, 2012

who still need to run effective email marketing and communications programs. Rachel Weidinger and Lara Franklin, Senior Marketing Manager at TechSoup Global did a session that took a deep dive into getting the most out of your email communications by looking at how Tech Soup has been doing effective email communications for years.

Technology 245

Technology Nonprofit NTEN Social Media 245

.orgSource

JANUARY 9, 2023

The categories that are represented should reflect qualities that directors bring to the board as well as characteristics that will enhance the organization’s growth and development. Enlist your marketing department to craft audience-specific messaging for maximum impact. Preparing a board matrix is a learning experience.

Mentoring 221

Mentoring Director Associations Professional 221

Media Cause

JULY 14, 2023

Digital marketing is a powerful tool for businesses of all sizes to reach their target audience and achieve their goals. However, to maximize the potential of campaigns, it is crucial to manage them effectively through digital marketing project management. Actively seek input from the audiences to ensure voices are heard.

Project 52

Project Digital Impact Strategy 52