Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Thank you and Happy New Year!

Trend 311

Trend Digital Marketing Fundraising 311

Nonprofit Tech for Good

MAY 25, 2024

By Rob Leighton , Executive Director and Founder at iMission Institute – a social sector marketing agency and technology consulting firm specializing in helping nonprofits raise more money, fire up engagement, and streamline work. This is full-funnel marketing , and to do it effectively you need some technological assistance.

Marketing 203

Marketing Fundraising Test Nonprofit 203

EveryAction

MARCH 29, 2023

As a nonprofit marketing agency with a specialty in advocacy and campaigns, we’ve worked with countless folks like you across issue areas who are valiantly working to acquire and engage new advocacy audiences. At the center of that big picture is your target audience. Start to fill in their portrait: Who are they?

Advocacy 177

Advocacy Audience Channel Mind 177

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The Cirque audience sits under a striped big top.

Strategy 221

Strategy Marketing Detroit Associations 221

NonProfit PRO

MARCH 7, 2024

When connecting with your audience, remember millennials and Gen Zers make up most of the population. Gamifying outreach can engage them.

Marketing 246

Marketing Fundraising Audience Nonprofit 246

Nonprofit Tech for Good

DECEMBER 20, 2018

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. How are marketers at resource-strapped non-profits to keep up with social media’s appetite for video content on social media? Unsurprisingly, other networks followed suit.

Social Media 260

Social Media Video Marketing Practice 260

.orgSource

OCTOBER 3, 2022

Both brands have an audience. The post When the Talent Does the Shopping—Recruiting in a Crowded Market appeared first on.orgSource. The post When the Talent Does the Shopping—Recruiting in a Crowded Market appeared first on.orgSource. Are you Gucci or Goodwill? Customer centricity doesn’t apply just to members anymore.

Marketing 221

Marketing Audience Giving Time 221

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Integration Trend 221

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. Marketers are becoming aware of the important links between experience, persuasion, and the bottom line. Customer experience is marketing played as a long game. Focus on the Future Today the emphasis is shifting. You may never actually hire a CXO.

Game 44

Game Experiment Marketing Gartner 44

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 221

Team Marketing Build Analysis 221

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Audiences want to see the real, unpolished side of the organization. Prioritize authenticity over perfection.

Digital 322

Digital Community Build Social Media 322

Nonprofit Tech for Good

APRIL 5, 2024

Marketing your nonprofit’s golf tournament makes up the largest phase of event planning. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Fortunately, the right tech tools make marketing your tournament simple, efficient, and low-cost. Partner marketing. Email campaigns.

Tech 198

Tech Marketing Sponsor Registration 198

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Marketing Data Strategy 169

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Collaboration 221

Collaboration Marketing Team Integration 221

Nonprofit Tech for Good

NOVEMBER 1, 2021

Not every organization is going to have success using the same strategies–which is why we don’t preach that we have the be-all, end-all of event marketing advice. When and how should I use different marketing channels? Topics include: Specific tactics to add to your event marketing schedule (plus a schedule outline).

Marketing 200

Marketing Free Work FAQ 200

Nonprofit Tech for Good

OCTOBER 17, 2023

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. To captivate your audience and make a lasting impression, follow these tips: Tell Your Story : Your nonprofit has a unique story to tell, and it’s essential to share it authentically.

Social Media 328

Social Media Media Social Influence 328

Association Analytics

AUGUST 26, 2024

The post 5 Practical Ways to Segment Your Association Audiences appeared first on Association Analytics.

Audience 130

Audience Associations Practice Analytics 130

Nonprofit Tech for Good

MARCH 4, 2023

Here are five reasons why your nonprofit’s social media presence is one of the most valuable marketing tools at your disposal: 1) It’s accessible. While it will require some staff or volunteer time to establish your presence and maintain your profile, it’s still a valuable resource to build into your nonprofit marketing strategy.

Social Media 329

Social Media Media Social Sponsor 329

Association TV

MARCH 16, 2022

If you’ve searched for the secret to creating engaging content, if you’ve googled “how to increase followers” or ever asked the pros how to make great content marketing, then chances are you’ve come across a whole corral of click-worthy advice. for your age 45+ audience is going to bomb. You could’ve posted it at 10 a.m., Make jokes?

Content 294

Content Create Headline Lithium 294

Nonprofit Tech for Good

NOVEMBER 11, 2022

By Peyton Leisner, Content Strategist at UncommonGood – an all-inclusive platform for nonprofits to manage their operations, marketing, and fundraising efforts. . This message is going to be different from any other advertising or marketing message as PSAs have stipulations. . You also need to talk to everyone, not a specific audience.

Public 325

Public Service Script Oregon 325

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Newsletter 111

NonProfit PRO

OCTOBER 13, 2023

Many think of nonprofit marketing measurement in a purely performance-based way, but this doesn't always tell you where the audience is in their relationship with your nonprofit when they took action and how that deepened their relationship with the organization. This is where lifecycle-forward measurement is helpful.

Measure 298

Measure Relationship Audience Action 298

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

Accessibility 318

Accessibility email Practice Ratio 318

The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

Audience 94

Audience Donor Demographics Maryland 94

Nonprofit Tech for Good

NOVEMBER 3, 2023

By Joe Frye , Account Group Director, Nonprofit and Cause at Town Hall Agency – a full-service marketing & advertising agency built to serve organizations that do good, shape futures, and make the world a better place. This is one of the key reasons that more than 60% of nonprofits already use personalization in their email marketing.

Personal 328

Personal email Strategy Nonprofit 328

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

Content 272

Content Websites Tips Voice 272

Nonprofit Tech for Good

MAY 4, 2022

From day one, you should collaborate with a design or marketing firm experienced in branding. What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization? Soul Searching as a Launch Pad.

Tools 278

Tools Effective Evaluation Nonprofit 278

NonProfit PRO

OCTOBER 19, 2022

With the market cluttered and audiences’ attention spread thin, nonprofit leaders are seeking ways to reach new prospects and keep donors engaged. SMS/MMS strategies offer nonprofits this unique opportunity. Here’s a look at the benefits of text messaging and how to add the channel to your existing campaigns.

Strategy 259

Strategy Donor Channel Attention 259

Nonprofit Tech for Good

NOVEMBER 9, 2020

By Kim Peterson , Content Marketing Specialist for Give by Cell , a technology company that provides mobile fundraising tools and text messaging services to nonprofits. We have large audiences at our events that enable us to regenerate our list often. We don’t always use text messaging to ask for money.

Communication 311

Communication Donation Tech Tools 311

Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

Donor 281

Donor Track Facebook Campaign 281

Nonprofit Tech for Good

FEBRUARY 11, 2022

Make sure you integrate your pop-up submission with your CRM or email marketing software so that users can begin getting drip and nurture campaigns. You can also use tools such as Zapier to send audience data from place to place. Here are some specific tools that make it easy to do this: Hubspot. Attentive (for mobile SMS sign-up).

Websites 300

Websites Work Test Nonprofit 300

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

Digital 303

Digital Strategy Guide Create 303

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience.

Social Media 250

Social Media Media Organization Fundraising 250

sgEngage

NOVEMBER 13, 2024

Here are five ways to use your digital impact report as a marketing tool: 1. Cross-posting to multiple platforms, like Facebook, LinkedIn, Instagram, and X, can help you reach different segments of your audience, and this audience can be further targeted through paid social campaigns that attract new donors and drive traffic to your website.

Digital 97

Digital Report Impact Marketing 97

Nonprofit Tech for Good

JANUARY 10, 2022

Google Ad Grants are a terrific fundraising and marketing tool that Google makes available to nonprofits and charities. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. So what are Google Ad Grants ? Getting Your Site Ready for Google Ads.

Google 341

Google Grant Guide Nonprofit 341

NonProfit PRO

AUGUST 9, 2024

Discover 3 techniques for building targeted and compelling marketing campaigns with AI, guaranteed to reach the right audience. Explore how AI can unearth hidden major donors in your already existing donor database. Join us Friday, August 16th at 12pm ET. Register now!

Database 230

Database Donor Technique Relationship 230

NonProfit PRO

JULY 26, 2024

Discover 3 techniques for building targeted and compelling marketing campaigns with AI, guaranteed to reach the right audience. Explore how AI can unearth hidden major donors in your already existing donor database. Join us Friday, August 16th at 12pm ET. Register now!

Database 230

Database Donor Technique Relationship 230