Direct mail built the conservative movement. Can influencers beat it?
M+R
JUNE 5, 2023
Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Three postcards fan out before you. A sweet deal: 13 cassettes for $1.
Let's personalize your content