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Direct mail built the conservative movement. Can influencers beat it?

M+R

Read time: 5 minutes It’s 1980, and you hear the mail slot clank down the hallway. That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Three postcards fan out before you. A sweet deal: 13 cassettes for $1.

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters. Define your metrics of success. What do you want to get out of your year-end campaign?

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Segmentation Simplified: How to Use Your Donor Data to Enhance Your Marketing

Get Fully Funded

Preferred donation and communication channels: Knowing donors’ preferred methods of giving (online donations, mailed checks, text-to-give) ensures a convenient donation process. Likewise, understanding how donors prefer to be contacted (email, phone, text, mail, social media) helps them see your communication.

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. The social media landscape is changing quickly.

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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). your neighbors.

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Nonprofit Marketing: The Ultimate Guide

Qgiv

Many organizations have to strategize around limited budgets while trying to reach the largest audience possible to get their mission out there. Increases volunteer engagement through public recognition of their work. However, marketing for nonprofits can come with its difficulties.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. These plans, which summarize research about your target audience and center around your top objectives, can serve as an excellent source of truth throughout the campaigns.