John Kenyon

APRIL 11, 2024

For nonprofits and grantmaking organizations committed to racial equity, using artificial intelligence (AI) and large language models (LLMs) raises important concerns. Or a grantee plans to use an AI for generating marketing copy. If using an LLM, ensure prompts/inputs provide enough grounding context on audiences.

Language 59

Language Model Sound Voice 59

Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. There are countless ways you can segment your audience , including last activity date, last donation date, last email clicked date, issues of interest, organization affiliation, and more. .

email 52

email Practice Marketing Test 52

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. A/B testing can help determine the most effective sending days and times for an organization’s unique supporter base.

Practice 230

Practice Fundraising Guide Channel 230

Forum One

MARCH 12, 2024

Ask a generative AI model to act as your target audience (giving it as much anonymized context as possible). Drafting and testing. Writing multiple drafts for A/B testing on social media. Think about these factors—audience, timing, content, and placement—and where AI can boost your efforts. Optimizing reach.

Social Media 82

Social Media Images Video Media 82

DNL OmniMedia

MAY 25, 2022

This is done through a process called nonprofit market research. This guide will cover the ins and outs of conducting nonprofit market research through the following points: Market Research for Nonprofit Organizations: The Basics. How to Conduct Nonprofit Market Research in 6 Steps. Why do nonprofits use market research?

Research 52

Research Marketing Survey Nonprofit 52

.orgSource

NOVEMBER 7, 2023

Remote work was one of those unsettling tests. With limited access to body language, tone, and context, precise communication becomes an essential skill. Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. Adaptability is a hallmark of digital markets.

Virtual 251

Virtual Lesson Experiment Learning 251

Achieve

SEPTEMBER 11, 2024

One of the biggest hurdles in the event planning and management process is getting people to register in the first place, which is why it’s so important to create an event registration page that stands out and grabs your audience’s attention. You should also use engaging language to present this information to entice people to register.

Registration 52

Registration Create Tips Monaco 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2014

Use human centered design principles, not your arrogance of thinking you know what works for your audience without testing. Good testing begins with a hypothesis and collecting data to understand if you are right or wrong. His creativity: I have a theory and I’m going to test it. Don’t let your vision become delusional.

Test 117

Test Impact Experiment San Francisco 117

Gyrus

MARCH 14, 2024

The LMS market continues to grow and evolve as technology advances and online schools continue to develop. The development team will need to design and build the LMS, test it, and then deploy it. In addition, competitor research can help to identify features that are unique to the LMS being developed and can be used to market the LMS.

Learning Management 52

Learning Management System Develop Learning 52

Gyrus

MARCH 14, 2024

The LMS market continues to grow and evolve as technology advances and online schools continue to develop. The development team will need to design and build the LMS, test it, and then deploy it. In addition, competitor research can help to identify features that are unique to the LMS being developed and can be used to market the LMS.

Learning Management 52

Learning Management System Develop Learning 52

Gyrus

MARCH 14, 2024

The LMS market continues to grow and evolve as technology advances and online schools continue to develop. The development team will need to design and build the LMS, test it, and then deploy it. In addition, competitor research can help to identify features that are unique to the LMS being developed and can be used to market the LMS.

Learning Management 52

Learning Management System Develop Learning 52

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Your site doesn’t engage your audience. Your website isn’t mobile responsive. Your site isn’t accessible.

Websites 115

Websites Nonprofit Audience Mobile 115

Gyrus

MARCH 14, 2024

The LMS market continues to grow and evolve as technology advances and online schools continue to develop. The development team will need to design and build the LMS, test it, and then deploy it. In addition, competitor research can help to identify features that are unique to the LMS being developed and can be used to market the LMS.

Learning Management 52

Learning Management System Develop Learning 52

NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!).

Communication 94

Communication email Marketing Reflection 94

VisionLink

JUNE 19, 2012

Tech4Good Denver hosted an excellent and extremely informative group panel who shared true and tested content strategies when designing or managing your nonprofit’s website. Be sure to convey your passion & expertise in a language your audience will understand. Don’t know how to reach out to your audience?

Content 205

Content Websites Strategy Adwords 205

Qgiv

JUNE 25, 2021

These five text message marketing best practices will help you communicate with donors, raise more money by text, and give your donors a fantastic donation experience! . Why are these text message marketing best practices so important? . If you want your audiences to read (and act upon!) 5 Text Message Marketing Best Practices

Practice 59

Practice Marketing Fundraising Guidelines 59

Saleforce Nonprofit

FEBRUARY 11, 2022

Hopefully by now, all fundraising practitioners and development leaders at impact organizations large and small have begun testing and seeing success. If your audience is on social media (and let’s be real, who isn’t?) Additionally, you’ll be able to leverage new marketing channels through your new matching partners.

Online 103

Online Tips Fundraising Nonprofit 103

Forum One

NOVEMBER 29, 2022

For example, if you are making an app that is highly graphics-intensive, building your app using a native programming language of each operating system is the way to go. The limitations of PWAs are most noticeable on iOS devices, which most likely at least half of your audience uses. Native apps.

Build 67

Build Technology Language API 67

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. As a fundraising or marketing professional at a small nonprofit, you may not have the resources to reach out to all supporters on a personal level. Use urgent, actionable language.

Action 64

Action Guide Language Test 64

Saleforce Nonprofit

JULY 22, 2021

Market forces. The results allowed the executive team to launch a video channel, rather than sending text updates, in order to reach the numerous indigenous language speakers whose languages did not have a written form. Decision-making based on performance and financial management. Field (i.e., location of initiative) context.

Impact 119

Impact Management Organization Evaluation 119

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers.

Twitter 336

Twitter Practice Social Media Nonprofit 336

CauseVox

MAY 9, 2023

As nonprofit professionals, we often wear many hats, having to fill the roles of copywriter, editor, marketer, and more. ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. If this sounds familiar, then we’ve got some good news.

Examples 87

Examples email Communication Language 87

M+R

FEBRUARY 5, 2021

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Where you draw these lines is less important than how you think about your audiences. . How large is the potential audience?

America 105

America Audience Digital Channel 105

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Beginner 91

Beginner Digital Marketing Guide 91

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. To optimize your advertising budget, create a marketing strategy to establish the best time for your organization to use ads. What are the benefits of using Facebook Ads for nonprofits?

Facebook 86

Facebook Guide Nonprofit Demographics 86

Gyrus

JULY 10, 2024

10 Best Online Learning Platforms in 2023 Gyrus Systems Gyrus Systems - Best Online Learning Management Systems With the growing need for remote learning options, particularly in the post-COVID world, the market for online learning platforms has experienced a remarkable surge in demand and expansion.

Online Learning 52

Online Learning Platform Learning Online 52

Gyrus

JULY 10, 2024

Post: 10 Best Online Learning Platforms in 2023 by Viren Kapadia Read more at Gyrus Systems With the growing need for remote learning options, particularly in the post-COVID world, the market for online learning platforms has experienced a remarkable surge in demand and expansion. Useful for test preparation and building confidence.

Online Learning 52

Online Learning Platform Learning Online 52

Nonprofit Tech for Good

JUNE 22, 2021

Customizing default social media language to display when campaigns are shared. Beyond just fundraisers, your designers, marketers, and operations teammates can all find the benefit of being in tune with the system you use. Strategically marketing matches to maximize the results. Adding donor support contacts to each campaign.

Action 284

Action Fundraising Nonprofit Gift 284

Media Cause

JULY 19, 2022

When it comes to marketing and brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on inclusive technology like screen readers, text-to-speech programs, and/or captioning to engage with digital content. Why Accessibility is Important.

Social Media 52

Social Media Accessibility Media Social 52

sgEngage

MAY 31, 2023

Sprucing up the landing page : Because overloading the audience is an invitation to click away, they made the site less complicated, more attractive, and easier to navigate with only enough content to keep up interest in the registration process. Their goal was to ensure the person coming to sign up for the event followed through.

Donor 81

Donor Registration Map United Kingdom 81

AccelEvents

JUNE 24, 2021

Few roles have changed more dramatically since the pandemic than that of the event marketer. In essence, the role of event marketers has transformed from a cost center to being a revenue-generating profit center. The Changing Role of the Event Marketer. The Shift in Events For Today’s Event Marketer.

Guide 93

Guide Virtual Registration Platform 93

Whole Whale

MARCH 22, 2023

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. When building through the API For more advanced users, there are ways to better tune models with more variables beyond language. Build a tool for your audience that helps with a task.

Ideas 52

Ideas Model API Language 52

Top Nonprofits

DECEMBER 28, 2021

I think of a logo as a gatekeeper that helps the audience decide if they want to learn more. The simplicity of the McDonald’s golden arches is a great example of what’s called the “highway test”. You also have colors, fonts, language and photography to help people understand what you do. Recent Posts.

Movie 64

Movie Nonprofit Photography Podcast 64

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! of their total audience. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. Test your subject lines. The numbers don’t lie! So, what do you think?

email 52

email Rate Social Media ROI 52

Get Fully Funded

JANUARY 26, 2021

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We Virtual tour: A peek behind the curtain at your organization will engage your audience, especially those who are curious about your work. Avoid an overly sweet or flowery language or imagery.

Video 98

Video Giving Fundraising Script 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 17, 2019

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of Artificial Intelligence to better understand what nonprofits need to know about artificial intelligence to future proof their programs, marketing, and fundraising strategies? They first built an in-house pilot using chat fuel.

Voice 73

Voice Activities Active Activism 73

Forum One

NOVEMBER 21, 2022

Our role is to understand our clients and their audiences and build the right solution with them—not for them. Through an internal compensation review, as well an external one to benchmark against market rates, we are actively evaluating our current salary structures to ensure that they are equitable across the organization.

Survey 60

Survey Evaluation Accessibility Practice 60