TechCrunch

NOVEMBER 2, 2020

TVision is building what its team hopes will become the standard for measuring streaming viewership — and to accelerate those efforts, it’s raised $16 million in new funding. The New York City startup started by measuring traditional TV viewing, using webcams to determine whether viewers were actually paying attention to the ads.

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Measure Attention Raise New York City 107

Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Investigate how well your audiences perform. Are your conversion rates different for different audiences? Are your conversion rates different for different audiences?

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Donor Campaign Nonprofit Facebook 315

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I have been thinking a lot about actionable social media measurement strategies that are fit and trim and light on their feet! Inspired by the Measure Everything: Is Your Nonprofit Facebook Page Worth It? , You should also be thinking about what to measure and an efficient method for collecting that data before you begin.

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Social Media Measure Action Media 116

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 22, 2011

Alfred Prufrock : “I have measured out my life with coffee spoons.” For I have known them all already, known them all: Have known the evenings, mornings, afternoons, I have measured out my life with coffee spoons; New Feature: The Timeline. Alfred Prufrock: “I have measured out my life with coffee spoons.”

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Facebook Measure Life Causes 137

Nonprofit Tech for Good

MAY 8, 2019

Does it still reflect your mission, purpose, strategic goals, and the ways your audiences use the internet? Change, for nonprofits, can be both internal and external—from a shift in mission to a change in political or economic winds. A few years ago, Hunger Solutions New York (HSNY) targeted service providers as their primary audience.

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Online Nonprofit Hunger WordPress 256

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 10, 2012

Content curation should link to your integrated strategy objectives and identified audience. He points out that it is an audience he wants to reach with his cause marketing information : It’s easy to use, powerfully visual, populated with cause marketing-loving women and growing like crazy. Nonprofit Uses Pinterest.

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Audience Content Tools Social Media 123

Amy Sample Ward

FEBRUARY 26, 2012

Fenton just released a terrific guide book focused on actionable metrics: “See, Say, Feel, Do: Social Media Metrics that Matter” It is tempting to imagine social media as its own communications island where Twitter Follower counts are valuable currency that can be exchanged for internal high-fives.

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Social Media Metrics Media Social 227

Forum One

JULY 6, 2023

How do your audiences feel about your organization and brand? It’s where a significant amount of your audience members will come to look for more information about you and to access key resources and products. If your site has an internal search function, this can be a goldmine for audience insight.

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Measure Websites Metrics Audience 88

Nonprofit Tech for Good

DECEMBER 13, 2021

It can also be used to measure progress and keep the planning team focused. It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. The vendor will craft the system and recommendations according to your internal constraints and capabilities.

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Websites Analytics Nonprofit Project 317

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. They will be placed with organizations working on policies in these areas, many part of large international networks, nonprofits, and government.

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Social Media Policy International Social 104

Nonprofit Tech for Good

JULY 16, 2023

When done well, it’s a potent human-first driver of excellence, particularly at nonprofits where internal harmony and external reputation are essential. Through the lens of content, brand building is actually audience building. When not done well? Toxic misalignment, confusion, friction, and frustration are likely to persist.

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Leadership Strategy Nonprofit Collaboration 232

NetWits

APRIL 2, 2013

The annual report informs how organizations measure impact relative to their peers. The benchmark trends are important because they help us ensure our approach is on the path toward success, but a more accurate measurement is the number of constituents engaged. To the strategic services team, it’s our bible.

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Rate San Diego Open Benchmark 139

Allegiance Group

APRIL 14, 2025

Use the answers to those key questions to define goals by audience segment. Then, look at every audience segment within the campaign. One where overall results were dragged down by just one audience segment. Together, you and your strategist should identify: What are your biggest strengths? Where do you see consistent growth?

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Public Media Channel Mail 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 26, 2013

Awesome illustrations by Upwell’s super rad intern, Christine ! Note from Beth: A couple of weeks ago, I reviewed two books about measurement from two different fields – start ups and nonprofit performance assessment. We measure the impact of our campaigns by counting social mentions.

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Campaign Conservancy Nonprofit Measure 125

TechCrunch

MAY 13, 2022

This means investors have to gauge other factors that aren’t so easily measured.”. Dear Sophie: What are the visa options for international founders? Dear Sophie: What are the visa options for international founders? Thanks very much for reading TechCrunch+. Image Credits: Eoneren (opens in a new window) / Getty Images.

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International Pakistan Lithium Slides 88

Robert Weiner

JANUARY 22, 2010

Complaints from internal and external audiences will be frequent, perhaps the norm (until people get so fed up they no longer bother to complain and simply work around you). It will take you too long to do everything, you'll be too rushed to do the job right the first time, and you'll spend a lot of time fixing mistakes.

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Service Donor Retention Evaluation 183

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 22, 2011

There are so social media analytic tools to measure social media and other emerging technologies, that we’ve created a new genre of Shiny Objective Syndrome — Data Puking disorder. If we are setting SMART objectives or trying to measure them, we may need to do a little audience research first. Learning team.

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Social Media Analytics Tools Media 95

NetWits

DECEMBER 2, 2010

We are breaking the audience and database into manageable groups for the purpose of communicating with them. This is typically accomplished by defining portions or segments of your audience who have similar characteristics or interests. The worst thing you can do: not segment your audience. Next, Determine Who to Contact.

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email Marketing Mail Communication 149

Nimble AMS

JULY 31, 2024

According to research conducted by Sloan, only 50% of the time spent in meetings is measured as effective or engaging. Prewire the audience before meetings Prewiring audiences before beginning a meeting can help you transform your discussions. Depending on how many employees your organization has, that number can quickly add up.

Associations 101

Associations Strategy Tips Audience 101

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Along with measuring against impact results, it is important to look at how much time has been invested. What are the right tools to help measure success? Measure program success, not just analytics. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck. Simply Measured.

Social Media 122

Social Media Channel Media Difference 122

Amy Sample Ward

AUGUST 18, 2009

Things to consider include: staff knowledge and experience with different tools as well as other internal knowledge or previous work experience. Identify the audience or community you want to engage. So, your definition of success has to be flexible to the changing times and the changing needs of your audience.

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Social Media Strategy Media Social 190

The AI Alignment Forum

MARCH 5, 2025

Published on March 5, 2025 10:56 PM GMT In collaboration with Scale AI, we are releasing MASK (Model Alignment between Statements and Knowledge) , a benchmark with over 1000 scenarios specifically designed to measure AI honesty. By measuring how models behave under different pressures, MASK allows us to quantify and track lying in AI systems.

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Benchmark Measure System Evaluation 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

Note from Beth: “ Measuring the Networked Nonprofit ” is getting a lot of good feedback as people read and apply the ideas in the book. Analytics tools like the ones described below are good for measuring actions and engagement. And now, for those tips and tools: 1 – Get to Know Your Audience.

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Analytics Tools Social Social Media 107

The Verge

FEBRUARY 17, 2021

Facebook has decided to block both Australian users and media companies from sharing links to news articles and related content on its main social network, following the country’s proposed landmark regulatory measure that would force tech giants to pay Australian news organizations for using their content.

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News Facebook Share Australia 105

The Verge

FEBRUARY 19, 2021

Facebook’s ban was in response to an expansive Australian regulatory measure that will force tech platforms to pay Australian media companies for the content users share (and that platforms earn ad revenue from). The ban also seemed to accidentally wipe out the posts from government pages and some other sites. Image: ABC News.

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Chart News Australia Facebook 134

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 5, 2016

It has been almost exactly four years since I published Measuring the Networked Nonprofit: Using Data to Change the World , with co-author, Katie Paine. Back then, not many nonprofits were talking or practicing the use of measurement and data to improve nonprofit results. Refinable – adapt to rapidly changing environments.

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Resource Practice Data Work 107

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

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Measure Impact Program Nonprofit 50

Allegiance Group

NOVEMBER 12, 2024

While unrestricted donations can be used as leaders see fit, strict reporting measures still apply. While a local food pantry can invite local donors to visit, international nonprofits like charity: water don’t have that same convenience. Nonprofits don’t typically want to show a lot of unused revenue in their bank accounts.

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Technology Support Build Charity 52

Forum One

JANUARY 25, 2022

Organizations are now reaching their audiences in new and imaginative ways thanks to the broad usage of digital communication tools and technologies. Effective and efficient communication with internal and external audiences is vital for organizational viability and growth. Inspiring and provoking with visual communications.

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Communication Trend Social Media Broadcast 87

Forum One

DECEMBER 30, 2021

Mission-driven organizations can also leverage data-driven segmentation to tailor digital experiences with the goal of increasing engagement with their audiences. Our team has built a Drupal-based tool to help your organization deepen connections with your audiences— and we give you a demo! Because impact is a tough nut to crack.

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Drupal Government Measure Digital 88

TechCrunch

OCTOBER 26, 2020

Other investors that participated in the round include Tiantu Capital, SIG (Susquehanna International Group), and Kuaishou. VSPN hosted the first large-scale esport event with offline audiences in August this year. The funding round will go toward improving esports products and its ecosystem in China and across Asia.

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China Fund South Korea Offline 108

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. It’s important to note that engagement scoring should not act as a grading system for either your members or your internal departments. What metrics might be used to support creating new programs?

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Associations Analytics Active Activities 169

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. Notes and Resources.

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ROI Social Media Media Social 104

Saleforce Nonprofit

JULY 22, 2021

Nonprofit teams have a lot on their plates: not only do they have to run their programs as best they can to help their beneficiaries, but they have to run their internal organization also. Often, nonprofits react to funders’ requirements regarding what to measure, though it can be difficult to obtain funding for impact measurement.

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Impact Organization Management Evaluation 119

NetWits

SEPTEMBER 1, 2011

Let the voting begin … Making Social Media Measurement Sexy. Leading nonprofits practitioners will share all about how they use measurement to improve strategy and prove results. The session will strip away the mystery of measuring engagement, donor conversions, and on the ground social change. –> Vote Now !

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Nonprofit Social Media Case Study Websites 148

DipJar

JANUARY 21, 2021

The first step to improve your donor relations is to separate your donors into three audiences: New Donors : Donors who have made less than two donations to your organization. Now that you’ve identified these three audiences, it’s time to talk about how to best communicate with each group. So, how do you measure impact?

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Money Fundraising Raise Donor 98

Nonprofit Tech for Good

NOVEMBER 15, 2019

Finally, Bloomerang utilizes the Ahern Audit which measures usage of “you” versus “I” as well as reading level to ensure optimum engagement with your content. Who SalesForce is great for: Organizations with a robust development team and national or international reach who need to track hundreds of thousands of constituents.

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Relationship Software Management Nonprofit 240