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How Government Can Adapt to the Current State of Twitter

Forum One

As a government entity, you may have joined Twitter years ago, using it to provide valuable customer experiences to your constituents and communities. But what if Twitter is no longer a reliable way to interact with your “customers”? The majority of Americans who use Twitter have taken a break from the platform in the past year.

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Twitter Analytics And Your Nonprofit

TechImpact

It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. The truth is your nonprofit’s Twitter is producing just as many important analytics as your website is, and you should be tracking and reporting on them. Twitter Counter. Twitter Analytics.

Analytics 177
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Captive Audience

NCE Social Media

A new study by Experian found that Americans spend 2 hours and 12 minutes on Twitter each month. The study also projects that the amount of time people spend on Twitter per session will drop so your time to potentially engage others online will also decrease. The average time per session was 13 minutes and 12 seconds.

Captivate 109
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How To Track Your Twitter Engagement

Care2

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Facebook pages have also offered some insightful data on audience engagement. Twitter has been a bit late to the party, providing very limited data unless you invested in their ad platform.

Track 65
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Twitter Community Organizing Rules for Non Profits

Beth's Blog: How Nonprofits Can Use Social Media

Robin shared some of her thoughts in the comments of a recent blog post, and I invited to share her community organizing rules for Twitter. As a community organizer, Twitter makes a lot of sense. Twitter does exactly that. Robin’s 10 Twitter Rules for Non Profits. Twitter is social. Follow Back.

Twitter 114
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Infographic: Who Rules Social Media?

TechImpact

It has shaped the way we interact with others, plan events, and at no monetary value instantly connects us to millions of people. In recent years, nonprofits have begun to utilize this powerful tool to connect with their target audiences and increase thier overall reach. The advent of social media has been a world-wide phenomenon.

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Your Social Media Strategy: What You Need to Know

The Modern Nonprofit

You can get creative with what you post when you post, and how you interact with supporter responses, discussions, and content from other organizations and thought leaders. Know Your Audience. Once you know your audience, your content goals can be refined and set. Keep in mind what platforms fit your audience.