Nonprofit Tech for Good

JULY 1, 2020

She helps brands grow engagement and build relationships with their audience. The pandemic has drastically altered the ways nonprofits interact with their supporters. By interacting with your nonprofit’s posts on social media, supporters are amplifying your message beyond their social clique.

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Social Media Media Support Social 332

sgEngage

NOVEMBER 27, 2024

These events can incorporate donation prompts, live chats, and real-time impact updates, creating an interactive experience for supporters. Cross-Platform Opportunities Online fundraising offers the ability to engage and re-engage supporters across various platforms, maximizing reach and interaction.

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Online Fundraising Support Digital 98

.orgSource

OCTOBER 1, 2023

Consider this—the typical sales funnel puts a conversation at the end of multiple one-way interactions. It gives your audience a voice, agency, and the all-important opportunity to ask questions. Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers.

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Las Vegas Conversation Cancer Interaction 251

Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. Since most visitors travel with their phones, exhibitions in the physical space of the museum can incorporate digital interactive elements to add context and engagement during a visit.

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Museum Culture Audience Digital 93

TechCrunch

APRIL 27, 2021

Interactive voice advertising startup Instreamatic , which can insert interactive voice ads into an audio stream, has raised $6.1 SF-HQ’d Instreamatic lets brands that advertise through streaming music apps and podcasts (for instance) have interactive voice-based dialogues with consumers. Need help sleeping?”

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Voice Audio Interaction Stream 99

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. These are qualities that characterize customer experience: Takes a broad perspective—encompasses interactions both across the organization and constituencies and can extend to employees and the public as well as members.

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Experiment Marketing Game Gartner 44

The NonProfit Times

DECEMBER 10, 2024

Its time to embrace a paradigm shift toward audience-first fundraising. Viewing their interactions in isolation not only limits your understanding but also hinders your ability to build meaningful relationships. Budgeting: Prioritize audience needs. The future of fundraising lies in prioritizing audiences instead of channels.

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Fundraising Channel Audience Donor 59

sgEngage

OCTOBER 15, 2024

I encourage you to think expansively about your data—every donor interaction is an opportunity to learn more about what inspires people to give so that we can reach donors with the right messages at the right time. The Generosity Commission’s report highlights the importance of making research more accessible and actionable.

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Action Impact Report Social 105

sgEngage

DECEMBER 4, 2024

Do research on prospective donors? What are the reasons/trends/statistics/research that have pushed you to make this decision? If that’s how an organization operates, then it’s fair to deduce that they value constituent interactions more highly than, say, completing contact reports. Coordinate an upcoming event? You got it.

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Change Management Adopt Change Management 98

CauseVox

MARCH 1, 2024

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. It’s like getting to know a friend – the better we understand them, the more meaningful and authentic our interactions become.

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Donor Audience Social Media Survey 102

Bloomerang

JANUARY 14, 2025

QR code donations Another effective way to facilitate mobile giving, especially when donors interact with physical marketing materials, is through QR code donations. Print QR codes on flyers, postcards, letters, and other marketing collateral and distribute them in your community to reach a wider audience. How does mobile giving work?

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Mobile Giving Guide Nonprofit 104

Candid

OCTOBER 16, 2024

Events, social media, and marketing are only small links in a much bigger chain of interactions with supporters. Foundations: Relying on experienced, proven grant writers to research and write proposals. Marketing experts call this TMM: Too Many Messages, inundating the audience with too many choices.

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Fundraising Nonprofit Grant Language 98

Nonprofits Source

JUNE 23, 2023

If your nonprofit has a wide or diverse audience, it can be challenging to figure out how to design your website in a way that appeals to the majority of your online community. Your audience could be made of thousands of unique individuals, each with their own interests and website needs. Research your target audience.

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Audience Websites Tips Build 64

Google Research AI blog

MAY 25, 2023

Posted by James Manyika, SVP Google Research and Technology & Society, and Jeff Dean, Chief Scientist, Google DeepMind and Google Research Wednesday, May 10th was an exciting day for the Google Research community as we watched the results of months and years of our foundational and applied work get announced on the Google I/O stage.

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Research Google API Language 90

Nonprofit Tech for Good

APRIL 2, 2023

While this tool is a valuable asset for nonprofits, it shouldn’t be seen as a substitute for human interaction. As more donors look for alternative ways to engage with nonprofits, chatbots are likely to become increasingly popular, especially with millennials and Gen Z who are more accustomed to interacting with technology.

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Tools Fundraising Donor Analytics 362

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Research shows that 32% of donors are most inspired to give by social media marketing, followed by email (30%), nonprofits’ websites (17%), and printed materials (15%). There are more than 1.8

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Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

SEPTEMBER 23, 2013

There’s both an art and science to effectively using social media and by implementing the best practices below your NGO’s ability to reach a global audience is significantly increased. When titling your essay, think like a journalist and craft titles that are more likely to receive interaction and engagement on social media.

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Social Media Practice NGO Media 279

Nimble AMS

MAY 10, 2022

Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. . When you invest in well-researched thought leadership content, your association will see a definite payoff. Empower staff to be thought leaders.

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Associations Leadership Content Benefit 175

Allegiance Group

MARCH 17, 2025

Imagine the impact your nonprofit could have if audiences better recalled its stories and messages or made better use of your organizations tools and services. Towards a Solution: User Research To understand how the Scorecard could better resonate with users, AARP took a step familiar to the best content creators: audience research.

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Story Data Chart Nonprofit 52

Greater Giving

DECEMBER 19, 2024

What the Data Says Many nonprofit organizations build their websites based on hunches about what they think their unique audiences want to see. While its true you know your audience better than anyone, you can greatly increase your websites return on investment (ROI) by taking a data-driven design approach.

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Websites Data Nonprofit Mobile 52

Nonprofit Tech for Good

FEBRUARY 26, 2024

These tools suit your modern audience, who expect to interact with nonprofit organizations like yours across a diverse media landscape. If you’re just dipping your toes into automation, the options can seem overwhelming at first, but the more research you can do upfront, the more likely you are to get exactly what you need.

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Application Marketing Nonprofit Tools 291

Fast Company Tech

MARCH 13, 2025

Cracks in the foundation A critical examination of the study reveals a significant gap between the research and Meta’s proposed implementation. Research shows that attaching notes to a subset of fake news headlines increases perceived accuracy of headlines without warnings.

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Community System Headline Design 95

.orgSource

SEPTEMBER 19, 2023

It is a networking and development organization that connects executives with education, research, ideas, and people. Our research resulted in two books dedicated to positioning executives for success in digital markets. Our goal is to be a source of inspiration and to offer the tools that make for outstanding careers and associations.

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Sponsor Associations Director Trend 221

Bloomerang

FEBRUARY 27, 2025

Research shows that focusing on student welfare , including opportunities for meaningful engagement, creates ripple effects. These initiatives also have the added benefit of reaching wider audiences. These events should be interactive. Incorporating hands-on activities keeps the energy up and ensures they stay involved.

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Student Ideas Nonprofit Teen 74

Nonprofit Tech for Good

APRIL 23, 2023

Hewlett Packard Enterprise defines an enterprise AI platform as: “…the combination of artificial intelligence—the ability for a machine to learn, understand, and interact in a very human way—with software designed to meet organizational needs.” Just be sure to research any hashtag suggestions—chatbots can be wrong!

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Content Social Media Calendar Fundraising 353

Bloomerang

JULY 7, 2022

It’s a great strategy to use because when you send solicitation letters via direct mail, you’re providing people with a tangible way to interact with your nonprofit and support your mission. Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. Define your audience.

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Mail Retention Donor Practice 128

AccelEvents

OCTOBER 8, 2020

As most companies and brands know, event sponsorship is a great way to get in front of a captive, targeted audience. Access to a MORE targeted audience. Virtual event organizers and planners design their event content and marketing strategy with very specific audiences in mind. But does the same hold true for virtual events? .

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Sponsor Virtual Audience Demographics 98

Nonprofit Tech for Good

AUGUST 30, 2018

Behavioral Science relates to the interactions and activities of human beings. In a study by Robert Cialdini, researchers encouraged others to decrease energy usage. This simple word change has huge implications on gaining the attention and support of audiences. Here’s what you need to know. What is Behavioral Science?

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Money NPO Raise Online 250

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. You can create a research-based fundraising strategy. . You can get a head start on prospect research. .

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Giving Fundraising Campaign Donor 122

The Verge

OCTOBER 28, 2021

The company also showed off the ability to simulate how the avatar’s hair and skin could react to different lighting conditions and environments and even how it was working on interactive clothing. The system also lets people interact with real-life objects, with the changes being reflected in the virtual world.

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Avatar Environment Brain Virtual 105

The Verge

MARCH 4, 2021

“My takeaway is that, one way or another, far-right misinformation sources are able to engage on Facebook with their audiences much, much more than any other category,” Laura Edelson, a researcher at NYU’s Cybersecurity for Democracy initiative who helped compile the report, told CNN. Researchers looked at some 8.6

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Facebook News Studies Research 92

The Modern Nonprofit

MAY 23, 2023

With its vast reach and interactive nature, social media platforms offer innovative ways to connect with potential donors and supporters. Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about.

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Social Media Donation Media Fundraising 126

Forum One

NOVEMBER 5, 2024

In today’s digital age, creativity and impact are more vital than ever for organizations that aim to connect effectively with their audiences. Through interactive content and immersive storytelling, Wild Hope brings education to life, inspiring both students and educators to explore and learn in new ways.

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Award Celebrate Digital Impact 46

AccelEvents

JULY 26, 2021

By integrating your event marketing strategy with a content marketing strategy, you can effectively promote your online event, grow your content backlog, and improve audience engagement. . If you produce no content other than what is shown at your digital event, your audience might be a little wary at first. Content Curation.

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Content Audience Phase Map 98

sgEngage

NOVEMBER 30, 2022

No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. Always remind your audience that meaningful change can only happen with their assistance. In the previous diabetes research example, you could mention the COVID-19 pandemic and how it slowed research on other diseases.

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Storytelling Support Nonprofit Influence 98

Allegiance Group

FEBRUARY 4, 2025

Research shows that every time an organizer shares their fundraiser, it can help drive an additional $100 on average toward their goal. The report found that 41% of Gen Z said social media content had motivated them to research or donate to a cause. Campaign Challenges: Impact creators often use challenges to engage their audience.

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Fundraising Social Media Influence Donation 52

Nonprofits Source

APRIL 1, 2025

This guide will provide tips for how your organization can develop a robust data marketing strategy that allows you to reach your target audience and fulfill your mission without compromising supporter data privacy. Considered zero-party data, this information allows you to improve your approach and align with your audiences preferences.

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Strategy Data Marketing Build 52