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Information: The Better Half of IT

sgEngage

We sometimes forget that IT stands for Information Technology. But information is the fuel that drives any technology machine: it is what our devices collect, store, synthesize, and distribute. And every advocate for social good has much to gain by paying attention to the Information half of IT.

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Which Event Formats Work Best?

Greater Giving

Which Event Formats Work Best? Tips for How to Choose To maximize attendance and engagement at your next nonprofit event, you need to choose the best event format for your audience. Find out whether your audience prefers to gather in person or engage in the comfort of their own homes. Inspire people to support your nonprofit.

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professionals

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. You may notice you’re missing some key information about these customers that would help you better reach them. Conduct a data append. Leverage student marketing data.

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How Make-A-Wish is Telling New Stories with Audience Personas

See3

Many nonprofits fall into the trap of believing that their audience is the general public, when the truth is that your supporters are much more nuanced than that. A great way to narrow in on your organization’s audience is to develop audience personas. Push your organization to start telling new stories.

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The Top 3 Concerns For Associations Include AI, Data, and Audience Alignment

fusionSpan

Our community is beyond curious about leveraging AI to ease staff workloads, engage members, and better inform decision-making processes. This was so top-of-mind for the group that it was not only present in every AI session we attended but also a major topic in almost every break-time or lunch conversation we joined.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

And for Oatly, that is on purpose; I am exactly the customer they have in mind. Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. For me, it’s Oatly. Why Do Donor Personas Matter?

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Creating a Nonprofit Digital Strategy with ChatGPT: A Practical Guide

Nonprofit Tech for Good

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. For instance, if audience engagement is a priority, prompts related to chatbot interactions and personalized messaging are key. Output as a table.”

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