Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Not all influencers are the same.

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Influence Social Media Marketing Strategy 118

sgEngage

NOVEMBER 30, 2022

No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. Here are four nonprofit storytelling strategies that will help you attract new supporters and keep them for years to come: Maintain the right tone of voice. Reference thought leaders and influencers.

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.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Consider Temporary Support Another option is to contract temporary support. They must also provide the authority and guidance that unites strategy, brand, and voice across the organization. We all know this, right?

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The Modern Nonprofit

DECEMBER 4, 2023

Estimated Reading Time: 3 minutes Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising In an age where every click, like, and share is meticulously tracked, the landscape of digital fundraising is evolving rapidly. Their policies directly influence how nonprofits can access, use, and leverage user data for fundraising.

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. This combination puts immense pressure on nonprofits to find creative ways to engage supporters and bring in donations.

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.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

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Media Cause

AUGUST 28, 2024

Many nonprofits experienced shifts in donor behavior influenced by economic conditions and societal trends, and 2024 adds the election cycle and its widespread impact on donors, public sentiment, the economy, and how donors interact with content in a politically charged and saturated online landscape.

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Trend Fundraising Influence Demographics 59

Get Fully Funded

NOVEMBER 6, 2023

With some forethought and strategy, you can! Target audience personas. Stepping into your target audience’s shoes allows you to understand their motivations and preferences on a deeper level. Ironing out these details in advance will help you appeal to the right audiences during and after the event.

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Get Fully Funded

NOVEMBER 2, 2023

With some forethought and strategy, you can! Target audience personas. Stepping into your target audience’s shoes allows you to understand their motivations and preferences on a deeper level. Ironing out these details in advance will help you appeal to the right audiences during and after the event.

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Marketing Strategy Influence Social Media 52

Saleforce Nonprofit

JULY 8, 2021

By: Jas Finnell, Digital Strategy Manager at Riley Children’s Foundation. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. Understand Your Audience. Take a look at those in your target audience. Where do they live? Share their why.

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.orgSource

FEBRUARY 12, 2024

Integrate Strategy Effective strategy begins with an integrated plan. Sharon Rice ,orgSource Managing Director of Business Strategy, explains the new roles like this, “An integrated strategic plan gives everyone in the organization a voice, especially the professionals from marketing and membership. Preparing for the unexpected.

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Bloomerang

MARCH 21, 2023

You may not have the same amount of time, money, or resources at your disposal, but you can still implement some of her marketing strategies when planning your fundraising campaign. Four marketing strategies that Taylor Swift used that your nonprofit can implement too 1) Give your fundraising campaign a creative and memorable theme.

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Candid

FEBRUARY 23, 2023

Your nonprofit’s digital presence makes a huge difference in how well you’re able to engage supporters. This is where an effective nonprofit homepage becomes especially important; it’s not only the first landing page supporters see. Ask yourself: What roles can supporters play in advancing your nonprofit’s mission? Issue areas.

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EveryAction

JANUARY 25, 2023

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. Creating a branded social media page is a free and easy way to build a healthy following, share updates, and engage with your supporters. Regular events (classes, webinars, etc.)

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EveryAction

MAY 30, 2023

Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort. Email Email is a versatile tool when it comes to virtual lobby days.

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Nonprofit Tech for Good

DECEMBER 2, 2023

2) Recurring Donors and Giving Flexibility Recurring or sustaining-level donors are supporters who are excited to provide ongoing support and have a long-term impact on your organization, whether this is on a biweekly, monthly, or on a quarterly basis. Subscription style spending is also the norm for many consumers.

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Nonprofit Tech for Good

JANUARY 19, 2024

But when you’re lean on resources and human power, just producing blog posts and updating your website feels like a miracle, never mind SEO or a content strategy. But it’s worth it, because when you optimize your content, it acts as a kind of sleeper agent working to bring more awareness and support your way.

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Whole Whale

APRIL 5, 2024

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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Library Influence Demographics Nonprofit 104

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. 10 steps to build your fundraising strategy.

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Twenti - Digital Marketing For Nonprofits

MAY 11, 2020

The Future of Fundraising: Influencer Marketing for Nonprofits. Influencer marketing leverages the power of popular figures to engage new supporters and lend authority to your nonprofit. Influencers: global word of mouth marketing. What is an influencer? How does influencer marketing work? by Zoe Allen.

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Influence Marketing Fundraising Social Media 52

Non Profit Quarterly

APRIL 20, 2023

For nonprofits, this moment presents an opportunity for a social media strategy “do-over.” Black users have long been at the center of digital culture as trendsetting social media influencers, content creators, and key drivers of online racial justice activism, as seen by hashtag movements such as #BlackLivesMatter and #SayHerName.

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Social Media Media Strategy Social 94

Achieve

AUGUST 12, 2021

a thorough fundraising strategy. Targeting them with your next peer-to-peer campaign is a smart way to build a sustainable support network for years to come. Communicate with your audience by showing engaging photos of your work or a testimonial. rooted in proven best practices. Let’s dive into our first tip. As of 2019, 90.4%

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Audience Tips Fundraising Social Media 82

Allegiance Group

MAY 18, 2023

Developing a digital donor acquisition strategy takes a similar approach as direct mail, starting with a detailed analysis of your donor base, including average gift, retention rates, average gift, and if you have done previous online fundraising campaigns, cost per acquired donor. Instagram integrates well with Facebook campaigns.

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Nonprofit Tech for Good

MAY 4, 2022

In the face of sweeping changes, rebranding can be a useful tool to re-affirm the vitality of the mission, explain current operations and activities, and invigorate supporters, both old and new. Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable.

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.orgSource

MAY 15, 2023

Integrate Strategy There are plenty of incentives for collaboration. Effective strategy begins with an integrated plan. Include your teams in strategy sessions and provide them with the tech tools they need to keep pace. When strategy doesn’t filter through departments, communications lose that impact.

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NonProfit Hub

JULY 3, 2020

Nonprofit advocacy can fit into and advance your fundraising strategy. Engage your supporters. . But first, let’s dive a little deeper into how you can incorporate advocacy into your fundraising strategy. . It can help open up additional conversations and networking opportunities that also support your mission.

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Advocacy Strategy Fundraising Influence 90

CauseVox

SEPTEMBER 25, 2024

More and more organizations are using GivingTuesday as a booster shot to their holiday or year-end appeals to mix things up and reach broader audiences. Regular blog posts to update people before, during, and after the big day (feed those dedicated supporters!) Create Your Free GivingTuesday Campaign on CauseVox

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Media Cause

JANUARY 20, 2023

You have influencers on social media who call themselves content creators, posting videos and content online, and people like myself who consider themselves content writers, because, well, we write for a living. Great content will help inform your audience and provide critical resources to both supporters and the people you serve.

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The Modern Nonprofit

MAY 9, 2023

Estimated Reading Time: 6 minutes Leveraging Your Board for Nonprofit Fundraising: 10 Strategies and Tips for Success What if we told you that your nonprofit’s board members hold the keys to a fundraising revolution? Provide board members with resources and training on making effective asks for donations and support.

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Qgiv

SEPTEMBER 4, 2024

To create the best donor retention strategies for your organization, understanding the donor cycle is crucial for transforming your efforts into success. This structured approach helps you effectively engage and retain supporters over time.

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Bloomerang

APRIL 26, 2023

Your donors and supporters are on social media and you need to be too! Profile Your Supporters & Volunteers You have your volunteers supporting your cause. Among other strategies for volunteer engagement , creating a profile on your volunteers and giving them a shoutout is an ideal way to engage and thank them.

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Nonprofits Source

JULY 22, 2024

For nonprofits, recruiting Millennial and Generation Z members can lead to a lifetime of support and engagement from these passionate individuals. To resonate with younger generations, inspire them to become members, and grow into regular contributors, you’ll need to adopt innovative strategies that resonate with their values and interests.

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Forum One

AUGUST 24, 2022

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. When narratives are reframed, a context is created to help generate widespread support.

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Nonprofits Source

APRIL 3, 2024

Marketing campaigns dedicated to membership recruitment can help you build brand recognition, reach the right audience, and grow your networking opportunities — increasing your membership’s value in the process. As for choosing new recruitment channels, start with the ones your target audience prefers.

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DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. In this guide, we’ll review five game-changing strategies you can use to activate your marketing potential and bring in more supporters, let’s begin! Demographics. Previous engagement.

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sgEngage

SEPTEMBER 18, 2024

In this article, we share a glimpse of what 1500+ participants globally told us about their recent performance, current fundraising strategies and opportunities, use of technology and CRMs, and attitudes and use of artificial intelligence (AI). Social media, especially, took the spotlight as a challenge when it comes to public perceptions.

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CauseVox

AUGUST 12, 2024

Fundraising campaigns are like the secret sauce of your nonprofit’s funding strategy. They’re perfect for rallying support, engaging donors, and bringing in the big bucks when you need them most. Instead of just asking for donations yourself, you empower your supporters to fundraise on your behalf.

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