Nonprofit Tech for Good

MAY 4, 2022

Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable. Quantify their answers — along with qualitative interviews and industry research — to inform your messaging to the public. A mix of opinions will ensure that many voices are included.

Tools 283

Tools Effective Nonprofit Evaluation 283

sgEngage

OCTOBER 15, 2024

Closing the Generosity Evidence-to-Practice Gap I often hear from nonprofit leaders the importance not just of having research data available, but resources that help them apply it to their organizations. The Generosity Commission’s report highlights the importance of making research more accessible and actionable.

Action 104

Action Impact Report Social 104

The Next Web

DECEMBER 4, 2013

Identify the audience. On social media, you can pinpoint an audience in real-time. Research your solution, sector, industry and competition. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Target influencers.

Social Media 158

Social Media Strategy Media Social 158

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

Leadership 221

Leadership YouTube Audience Professional 221

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Make eye contact with your audience. Say their name.

Social Media 255

Social Media Organization Fundraising Media 255

M+R

JUNE 5, 2023

Receptive and swayable audiences are becoming harder and harder to reach. Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. Research : get ready to spend (even more) time on TikTok (and Instagram).

Conservancy 97

Conservancy Influence Mail Children 97

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here’s a couple of goodies for you. RESEARCH STUDIES. … Read More

Studies 115

Studies Research Attention Tools 115

TechImpact

MAY 15, 2014

You need to identify target audiences, determine how to cater to them, choose an emotion you’re working to draw out of them, a goal, a budget, a timeline, milestones, how you’re promoting the campaign and so much more. Start with this simple three point check list: Create a list of who your target audience is.

Campaign 210

Campaign Nonprofit Social Media Donation 210

Nonprofits Source

NOVEMBER 4, 2024

While there are many differences between the ways nonprofits and political campaigns operate, their core marketing goals are the same — to reach a wide audience and gain their support. Quick response times: Texts have the unique ability to grab supporters’ attention, prompting quick actions and responses from audience members.

Campaign 52

Campaign Marketing Nonprofit Social Media 52

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

Action 262

Action Tips Practice Nonprofit 262

The Next Web

DECEMBER 21, 2013

Why does researching [hash]tags matter? Researching the right keywords, expressions, tags and hashtags is more essential than ever. But many marketers still overlook the importance of researching tags and hashtags. Here, we will explain how tag research is related to your core keywords, and how it is an essential growth hack.

Tag 167

Tag Effective Guide Social Media 167

M+R

AUGUST 14, 2023

Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so!

Audience 52

Audience Research Free Test 52

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Research shows that 32% of donors are most inspired to give by social media marketing, followed by email (30%), nonprofits’ websites (17%), and printed materials (15%). There are more than 1.8

Marketing 52

Marketing Guide Nonprofit Social Media 52

Nonprofit Tech for Good

APRIL 3, 2022

Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Research the steps needed to create a direct mail fundraising program (e.g. Help the organization by researching and compiling information on foundations in your area or state. 50 helps us feed one child for a week.”).

Fundraising 340

Fundraising Donation Donor Social Media 340

.orgSource

FEBRUARY 6, 2023

They should be an empath who channels both your brand persona and its audience. If no one on your team combines the skills of a hand-holder, diplomate, ambassador, influencer, and adept translator of member-speak, it may be time to consider hiring a chief experience officer. Isn’t that a CMO’s job?

Experiment 44

Experiment Marketing Game Gartner 44

.orgSource

OCTOBER 1, 2023

It gives your audience a voice, agency, and the all-important opportunity to ask questions. Drift Research Report) Businesses that adopt conversational marketing are 80% more likely to retain customers. Drift Research Report) 79% of consumers prefer live chat for quick communication.

Las Vegas 251

Las Vegas Conversation Cancer Interaction 251

Allegiance Group

FEBRUARY 4, 2025

Research shows that every time an organizer shares their fundraiser, it can help drive an additional $100 on average toward their goal. The report found that 41% of Gen Z said social media content had motivated them to research or donate to a cause. Campaign Challenges: Impact creators often use challenges to engage their audience.

Fundraising 52

Fundraising Social Media Influence Donation 52

Nimble AMS

MAY 10, 2022

Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. . When you invest in well-researched thought leadership content, your association will see a definite payoff. Also, consider contributing to guest blogs in your industry. .

Associations 174

Associations Leadership Content Benefit 174

Nonprofits Source

JANUARY 13, 2017

In this post, you’ll learn 8 research-backed ways that are proven to improve the reach and impact of your content. This is why persona research is so important. It ensures you’re writing content that will attract and retain your audience’s attention. This provides additional ways for your audience to consume content.

Marketing 89

Marketing Research Nonprofit Content 89

The Modern Nonprofit

MAY 23, 2023

Understand Your Audience Before you start drafting your first tweet or Facebook post, you need to understand who your audience is and what they care about. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. And don’t forget to make your content easily shareable!

Social Media 126

Social Media Donation Media Fundraising 126

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

Audience 82

Audience Fundraising Tips Social Media 82

Candid

JANUARY 30, 2023

To get the most out of rebranding, it’s best to begin by completing research on the process. Your audience’s perception of your nonprofit will change. For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience?

Nonprofit 120

Nonprofit Audience Research Goal 120

Bloomerang

JULY 7, 2022

Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. There are some in the industry who preach that older donors simply won’t accept digital communication, or that young donors reject traditional mail ,” said Ron Sellers, President of Grey Matter Research. Define your audience.

Mail 130

Mail Retention Donor Practice 130

sgEngage

NOVEMBER 30, 2022

No matter the details of your story, you can leverage that sense of empathy to solicit a response from your audience. Reference thought leaders and influencers. Always remind your audience that meaningful change can only happen with their assistance. Is there a diabetes patient whose life has greatly improved with your research?

Storytelling 98

Storytelling Support Nonprofit Influence 98

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

Technique 332

Technique Websites Design Site 332

The Verge

MARCH 16, 2022

Weeks ago, Ukraine-based influencer Kristina Korban’s TikTok was a steady stream of gym motivation and personal finance tips punctuated by trending audio. In a video that’s been viewed more than 9 million times, the Kyiv-based influencer recorded herself from bed, describing explosions in the distance that rattled her home.

Influence 69

Influence Ukraine Russia Video 69

Nonprofits Source

OCTOBER 4, 2023

In today’s online world, self-made influencers have become bonafide celebrities. If you think scoring a household name for your event is out of reach or your budget, don’t fret—there are many nonprofit influencers that have a loyal follower base that may be a good option to advocate for your mission and event.

Influence 52

Influence Nonprofit Social Media Causes 52

Nonprofit Tech for Good

AUGUST 9, 2021

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. According to HubSpot Research , Linked Pages that have 100 followers or more earn a median of two clicks on the first two posts that a nonprofit shares on LinkedIn per week.

Linkedin 361

Linkedin Practice Nonprofit Social Media 361

Classy

JULY 5, 2021

However, corporations also receive many requests for support from nonprofits, so it can be more difficult to make your proposal stand out, especially if you’re a smaller organization with less audience reach. Influencer. An influencer matching partner is an individual with a large social media following. Small Business.

Donation 108

Donation Nonprofit Influence Local 108

Mashable Tech

APRIL 1, 2025

Pratkanis has conducted extensive research on scammers and victims. He's never identified a victim profile, which he believes is because criminals who practice fraud use social influence as a key weapon. Anthony Pratkanis a professor emeritus of psychology at the University of California at Santa Cruz.

Law 71

Law Conversation Network Support 71

Whole Whale

AUGUST 20, 2024

of its global audience aged between 18 and 34, the platform has become a vital tool for nonprofits to engage with their audience, demonstrate impact, and even fundraise. However, consider using a Creator Account for individuals in your organization, like influencers or spokespersons.

Impact 98

Impact Strategy Social Nonprofit 98

Socialbrite

AUGUST 4, 2020

This is a good time to experiment, to host conversations about a variety of subjects of interest to your target audiences, and to create valuable evergreen content on your blog to enhance your organization’s SEO. Consider influencer marketing. Conduct research and use hashtags to find influencers in your niche.

Social Media 98

Social Media Media Marketing Social 98

DataRobot

JULY 29, 2021

The research paper “ Cooperating with Machines ” describes the results of research into how algorithms can “cooperate with people and other algorithms at levels that rival human cooperation.” The researchers wanted to test whether a similar strategy could work for AI systems wanting to cooperate with humans.

Student 98

Student Influence Research Question 98

Forum One

JULY 13, 2022

City Health Dashboard , a project of the Department of Population Health at NYU Langone Health, supported by Forum One, is a model for making their rich data accessible to all of their audiences and at data-driven storytelling. Know your audience. Understand your capacity. Attract attention with “Snackable” content.

Story 88

Story Data Storytelling Audience 88

The Next Web

FEBRUARY 20, 2014

The good news is that with a little research, you’ll find that a lot of this data has been gathered for you. If you just want to get a list of the top influencers of an account, use this tool to generate the data. It is important to make connections with influencers early on so they can be evangelists for your brand.

Companies 168

Companies Spain FAQ North America 168

Saleforce Nonprofit

APRIL 21, 2021

Similar to other social platforms, you can follow your friends, creators, influencers, or celebrities. This enables you to curate organic, moderated conversations across a variety of topics to an audience of your choosing. . These rooms can be open to everyone, limited to just your followers, or closed for invite-only conversations.

Community 106

Community Build Nonprofit Texas 106

AccelEvents

JULY 26, 2021

By integrating your event marketing strategy with a content marketing strategy, you can effectively promote your online event, grow your content backlog, and improve audience engagement. . If you produce no content other than what is shown at your digital event, your audience might be a little wary at first. Content Curation.

Content 98

Content Audience Phase Map 98