Audience Influence Policy Trend 
Media Cause
AUGUST 28, 2024
Reflecting on the trends observed in 2023 can provide insights into what lies ahead. Gen Z Digital natives who prioritize social justice and environmental sustainability, Gen Z individuals are influencing fundraising through social media and online platforms.
.orgSource
AUGUST 28, 2023
This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.
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Whole Whale
APRIL 5, 2024
Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.
sgEngage
SEPTEMBER 18, 2024
While these findings are not entirely comparable due to differences in the sample per region, they give excellent insights into the social impact sector and trends across the world. While digital disruption has always impacted the sector, it’s likely that AI has had an influence on these results.
Association TV
NOVEMBER 30, 2021
The Federal Trade Commission outlined its initial requirements in 2009, and a rising population of influencers led to its publication of “ Disclosures 101 for Social Media Influencers ” in 2019. The big social media platforms also have their own policies to keep creators honest. That’s great! Balance is key.
M+R
JUNE 4, 2024
More advertisers spending more money (especially if they are competing for similar audiences) means higher costs on ad impressions — and therefore also on everything that happens after an ad impression (which is to say, everything — clicks, donations, leads, you name it). So, how should we prepare for this?
Non Profit Quarterly
APRIL 20, 2023
Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation. This has led to situations where BIPOC and/or LGBTQ+ users are disproportionately affected by policies meant to address “bad” behaviors.
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