Audience Influence International 
TechCrunch
NOVEMBER 16, 2022
Summer International stays ahead of the game by identifying the most influential content creators, and working with them to incubate new brands. NYX founder and Bespoke Beauty Brands CEO Toni Ko will also join Summer International as a strategic investor. NYX was acquired by L’Oreal in 2014 for about $500 million.
Bloomerang
APRIL 20, 2021
Before you communicate with an audience, get together with your board and staff and get your stuff straight. Some believe it should be used for internal purposes , and some believe it should be used for external purposes. These beliefs influence your internal decisions and your consumers’ interpretation of your brand.
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Nonprofit Tech for Good
SEPTEMBER 19, 2024
By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving. Influencer and Celebrity Endorsements: Leveraged well-known personalities to promote the campaign, increasing reach and credibility. Urgency: The campaign is a one-day, high-impact event.
Nonprofit Tech for Good
APRIL 26, 2021
As we develop branded products, we may find ourselves bending to internal politics or the influence of a board member, or maybe we strive too hard be diplomatic. Create an emotional connection with your target audience to bring them closer to your cause. And often we overexplain! Motivate people to donate. 1) Stay on point.
The MatrixFiles
MARCH 25, 2024
We assume that the market for a product or service is influenced by marketing alone, i.e., once a member or customer gets past the marketing email or landing page to convert, the software will take care of the rest and it’s marketing moving the needle. This is a mistake. confusing directions, bad login page). Hard to know.
Forum One
JANUARY 26, 2024
Forum One works hand-in-hand with major civic and social organizations to ensure that their online content is effective and reaches target audiences. The first three focus on “internal” strategies for keywords, content, and site organization—things you can do within your web properties to optimize them for search.
Nonprofit Tech for Good
JULY 16, 2023
When done well, it’s a potent human-first driver of excellence, particularly at nonprofits where internal harmony and external reputation are essential. Through the lens of content, brand building is actually audience building. When not done well? Toxic misalignment, confusion, friction, and frustration are likely to persist.
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