Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

Practice 230

Practice Fundraising Guide Channel 230

Qgiv

AUGUST 22, 2024

Segmented appeals Targeting specific segments of your audience with personalized invitations can significantly boost engagement and improve your fundraising outcomes. Taking the time to craft a thorough invitation can translate to a larger, more engaged audience, ultimately leading to greater success for your fundraising efforts.

Template 52

Template Guide Fundraising Free 52

Bloomerang

OCTOBER 23, 2023

Fundraisers use danger messages because marketing data often—though not always—shows they’re highly effective compared with positive messages. This is especially true for mass marketing messages and broad fundraising appeals for monumental events like hurricanes or earthquakes. But the data doesn’t always support that view.

Raise 96

Raise Fund Disaster Images 96

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Write tweets in clear, concise language. Embrace a writing style known as plain language which is becoming an increasingly important skill for social media managers.

Twitter 336

Twitter Practice Social Media Nonprofit 336

John Kenyon

APRIL 11, 2024

For nonprofits and grantmaking organizations committed to racial equity, using artificial intelligence (AI) and large language models (LLMs) raises important concerns. Or a grantee plans to use an AI for generating marketing copy. If using an LLM, ensure prompts/inputs provide enough grounding context on audiences.

Language 59

Language Model Sound Voice 59

Media Cause

APRIL 22, 2022

Email marketing has been through many iterations over the years, but it still remains one of the most cost-effective ways to reach supporters. There are countless ways you can segment your audience , including last activity date, last donation date, last email clicked date, issues of interest, organization affiliation, and more. .

email 52

email Practice Marketing Test 52

Nonprofit Tech for Good

APRIL 2, 2023

By Meredith Gray , Head of Marketing at Keela – a complete software solution for nonprofits looking to grow revenue, centralize and manage data, and deepen donor engagement. 6) Sharing Impact With just a few details about your organization, ChatGPT can write boilerplate language about your impact, mission, and programs.

Tools 357

Tools Fundraising Analytics Analysis 357

TechImpact

JUNE 4, 2014

Image Courtesy of Blues By Starlight. Starting to think more like a marketing manager, instead of a volunteer manager , might be just what your nonprofit needs. Starting to think more like a marketing manager, instead of a volunteer manager , might be just what your nonprofit needs. Deeper understanding of Volunteers.

Retention 184

Retention Volunteer Marketing Help 184

Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Large audience and engagement numbers are not the only metric of social media success. Center language justice in your content strategies.

Social Media 94

Social Media Media Strategy Social 94

Achieve

SEPTEMBER 11, 2024

One of the biggest hurdles in the event planning and management process is getting people to register in the first place, which is why it’s so important to create an event registration page that stands out and grabs your audience’s attention. You should also use engaging language to present this information to entice people to register.

Registration 52

Registration Create Tips Monaco 52

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. To optimize your advertising budget, create a marketing strategy to establish the best time for your organization to use ads. What are the benefits of using Facebook Ads for nonprofits?

Facebook 86

Facebook Guide Nonprofit Demographics 86

NonProfit Hub

APRIL 17, 2024

An effective nonprofit blog is an indispensable marketing tool. The best blogs engage audiences by making personal connections with readers and sharing insider mission information. One of the most important steps in building a productive blogging strategy is creating content that engages and appeals to your audience.

Practice 36

Practice Organization Nonprofit Content 36

Nonprofit Tech for Good

JUNE 18, 2024

This is the ninth post in a blog and webinar series called 101 Digital Marketing & Fundraising Best Practices for Nonprofits , written and presented by Heather Mansfield. 4) Resist the urge to do traditional social media marketing and fundraising (for now). Write posts in clear, concise language.

Practice 184

Practice Social Media Profile Nonprofit 184

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Your site doesn’t engage your audience. Your website isn’t mobile responsive. Your site isn’t accessible.

Websites 115

Websites Nonprofit Audience Mobile 115

DNL OmniMedia

MAY 25, 2022

This is done through a process called nonprofit market research. This guide will cover the ins and outs of conducting nonprofit market research through the following points: Market Research for Nonprofit Organizations: The Basics. How to Conduct Nonprofit Market Research in 6 Steps. Why do nonprofits use market research?

Research 52

Research Marketing Survey Nonprofit 52

Nonprofit Tech for Good

MAY 8, 2020

Digital storytelling enables nonprofits to tell their stories across multiple media, potentially in multiple languages, and to reach unknown readers and viewers through the power of tagging and amplification. Physical distance from audience. Ideal Digital Storytelling Ecosystem. Limited budget. Worldwide competition.

Storytelling 294

Storytelling Digital Channel Profile 294

NTEN

AUGUST 5, 2014

The last time I was in Baltimore was in 2007, with Amnesty International at their regional conference, attending as a bright-eyed student organizer trying to learn how to more effectively spread the good word of social justice and human rights (the story of how I got involved in nonprofit marketing!).

Communication 94

Communication email Marketing Reflection 94

Qgiv

SEPTEMBER 1, 2021

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Put together a master marketing calendar.

Channel 52

Channel Marketing Donation Giving 52

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

Beginner 91

Beginner Digital Marketing Guide 91

Gyrus

MARCH 14, 2024

They help organizations to manage and deliver content to a potential audience or group of learners. Here are the top five self-hosted learning management systems currently available on the market. Although the platform is one of the most successful in the LMS market, it still causes some issues for users.

Learning Management 52

Learning Management Hosting System Learning 52

Gyrus

MARCH 14, 2024

They help organizations to manage and deliver content to a potential audience or group of learners. Here are the top five self-hosted learning management systems currently available on the market. Although the platform is one of the most successful in the LMS market, it still causes some issues for users.

Learning Management 52

Learning Management Hosting System Learning 52

Gyrus

MARCH 14, 2024

They help organizations to manage and deliver content to a potential audience or group of learners. Here are the top five self-hosted learning management systems currently available on the market. Although the platform is one of the most successful in the LMS market, it still causes some issues for users.

Learning Management 52

Learning Management Hosting System Learning 52

Get Fully Funded

JULY 9, 2024

This includes using alt text for images, providing captions for videos, and ensuring keyboard navigation is possible, among other accessibility updates. Use clear and concise language, short paragraphs, and bullet points to make your content easy for online readers (and search engines) to digest. Prioritize accessibility.

Strategy 59

Strategy Online Search Social Media 59

Greater Giving

JUNE 27, 2023

Consider the cause you support and choose packages that resonate with your audience and supporters. Consider the market value, exclusivity, and desirability of the items or experiences offered. Use descriptive language that highlights the unique features, benefits, and value of the package.

Sponsor 75

Sponsor Conservancy Captivate Channel 75

Get Fully Funded

MARCH 8, 2023

As a result, more organizations are looking for ways to implement an omnichannel fundraising and marketing strategy. You should also look at content like past newsletters, social media and blog posts, and your website to see what types of images your organization typically uses.

Mail 75

Mail Integration Digital Strategy 75

sgEngage

FEBRUARY 17, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. A key tool in overcoming these challenges? Peer to peer. Unsubscribe options.

email 84

email Communication Effective Fundraising 84

sgEngage

FEBRUARY 18, 2023

Email marketing. With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. A key tool in overcoming these challenges? Peer to peer. Unsubscribe options.

email 76

email Communication Effective Fundraising 76

sgEngage

AUGUST 28, 2023

It takes thorough, effective planning to create a holiday fundraiser, find the volunteers to make it happen, and get your message in front of the right audience. Create holiday-themed marketing materials. Your campaign message will serve as the foundation for all of your outreach efforts, marketing copy, and donation appeals.

Campaign 85

Campaign Tips Fundraising Contest 85

Eric Jacobsen Blog

JUNE 21, 2023

Image Credit: Ryan Plomp via UnSplash Today, I feature an interview with Debbie Laskey , MBA. Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Search “Debbie Laskey” for previous appearances.

Experiment 52

Experiment Leadership Impact Amazon 52

CauseVox

NOVEMBER 23, 2021

Using a specific story and words from one of their alumni, Fiver effectively and emotionally conveys the impact their organization has on participants, and asks their audience to donate today. Developing a strong fundraising appeal is the first step to getting your audience (your donors and soon-to-be donors!)

Fundraising 82

Fundraising Articulate Audience Story 82

AccelEvents

AUGUST 25, 2020

They provide access to a wider audience, can allow for more diverse content, can create better sponsorship opportunities, keep attendees safe from coronavirus risks, and provide a much greater return on investment. Some people in your target audience will not immediately see the networking opportunities contained in your virtual event.

Virtual 98

Virtual Network Avatar Interaction 98

Media Cause

JULY 19, 2022

When it comes to marketing and brand presence in digital spaces, it is imperative that content and messaging are available and accessible to all audiences—including those who rely on inclusive technology like screen readers, text-to-speech programs, and/or captioning to engage with digital content. Why Accessibility is Important.

Social Media 52

Social Media Accessibility Media Social 52

The NonProfit Times

MAY 23, 2024

“The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. Research backs this up.

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Test email Spam United States 52

Get Fully Funded

JANUARY 26, 2021

Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We Virtual tour: A peek behind the curtain at your organization will engage your audience, especially those who are curious about your work. Avoid an overly sweet or flowery language or imagery.

Video 98

Video Giving Fundraising Script 98

Whole Whale

MARCH 22, 2023

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. When building through the API For more advanced users, there are ways to better tune models with more variables beyond language. Build a tool for your audience that helps with a task.

Ideas 52

Ideas Model API Language 52

Get Fully Funded

JANUARY 27, 2022

This is an example of an effective call to action (CTA) — a short statement or button that urges audience members to take a certain action. As a fundraising or marketing professional at a small nonprofit, you may not have the resources to reach out to all supporters on a personal level. Use urgent, actionable language.

Action 64

Action Guide Language Test 64

Top Nonprofits

DECEMBER 28, 2021

In my experience working with nonprofit clients, I’ve learned how much people want to be able to have one icon or image that shows the whole who, what, why all at once. I think of a logo as a gatekeeper that helps the audience decide if they want to learn more. Nonprofit Marketing: 3 Easy Ways To Grow Your Audience.

Movie 64

Movie Nonprofit Photography Podcast 64