Remove Audience Remove Hype Remove ROI
article thumbnail

Social Media ennui

Zen and the Art of Nonprofit Technology

It’s geared toward a for-profit audience, but it certainly has some reasonably useful lessons for nonprofits, and it has been a topic of conversation in the #nptech world today. It’s hype designed to sell things. And hype designed to sell things isn’t necessarily going to help make the world a better place.

article thumbnail

How to use influencer marketing to successfully launch your product

The Next Web

That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. They can significantly elevate your brand by building hype about the product and building trust among your target audience.

Influence 142
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Facebook Best Practices for Nonprofits

Nonprofit Tech for Good

Then, target a global, open audience. For Nonprofit Tech for Good, the average cost for one engagement in an engagement ad with a global audience is $.005. would increase the ROI, but in truth, there are more important projects to focus on than investing time and resources into our Facebook Stories.

Facebook 364
article thumbnail

Solutions Day 2023—It’s Happening!

.orgSource

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? Sponsored by Multiview What’s all the hype about generative AI? The November 2 event is designed to give a fresh take on the future! What’s wrong?

Sponsor 275
article thumbnail

Top Four 2024 Fundraising Webinars from Greater Giving Partners

Greater Giving

The Masterful Marketing Strategies for Your Auction Packages webinar shared step-by-step tips for creating irresistible auction content and reaching your audience through pre-event campaigns, engaging descriptions, and thoughtful displays. Live Video Power: Capture your audiences attention during the event to drive higher bids.

article thumbnail

Nonprofits Should Consider SMS Fundraising With Eyes Wide Open

Beth's Blog: How Nonprofits Can Use Social Media

It closely follows Gartner's Technology Hype Cycle. But be careful, I was asked a lot of questions about my blog's audience size and reach and only after looking over my stats (subscribers, page views, Twitter followers) was my app accepted. Maybe I'm jaded. Technology Trigger. Inflated Expectations. Trough of Disillusionment.

article thumbnail

National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

Questions of measurement, ROI, and how to set goals and define success were plaguing everyone. The key question we asked is whether digital and social media are delivering on their promise and the hype. Content drives engagement for online audiences in social media.”. How to analyze a moving target? What we learned: a snapshot.