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I'd say that these techniques support audience development, repeat visitation, membership, maybe could even attract new kinds of donors. Our team focused this year on just three things: making the museum more comfortable, hosting new participatory events, and partnering wherever possible. but I didn't have numbers to back it up.
The Santa Cruz Surfing Museum recently loaned us some fabulous surfboards that tell the co-mingled history of surfing and redwood trees in Santa Cruz. We decided to approach the label-writing for these boards in a participatory way. The fundamental question here is how we balance different modes of audience engagement.
This person is writing about a participatory element (the "pastport") that we included in the exhibition Crossing Cultures. They diversified the voice of immigration in the exhibition and encouraged people to share their own histories verbally. design exhibition Museum of Art and Historyparticipatory museum usercontent'
Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?
The Washington Post covered the MAH's transformation as part of an article about museums engaging new audiences. One that has found remarkable success is California’s Santa Cruz Museum of Art & History. This article subtly juxtaposes two interpretations of what it means to "engage new audiences." The impact was dramatic.
The best participatory projects are useful. Rather than just doing an activity, visitors should be able to contribute in a way that provides a valuable outcome for the institution and the wider museum audience. But it is political in a way that fits right in with the Museum’s mission and history. Yes, this activity is political.
When we talk about making museums or performing arts organizations more participatory and dynamic, those changes are often seen as threatening to the traditional arts experience. What if historic arts experiences were actually a lot more participatory? From the Ancient Greeks through the 1800s, audiences were rowdy, engaged people.
After understanding audience needs and employing design tools that build credibility and trust, let’s explore how design can maintain engagement and develop a sense of community and loyalty among your audience. Musicians feed off the responses of their audiences, and this can make or break a performance.
Note From Beth: Yesterday, I attended a convening called “ Beyond Dynamic Adaptability ” for arts organizations about cultural participation in the arts. But that is only the jumping off point for the inquiry.
Imagine you've just been tasked with developing an innovative, future-thinking national museum for your country's history. Blueprint is the story of a group of people who tried to create a Dutch Museum of National History (INNL). The early participatory projects are terrific. Where would you start?
As many of you know, I’m writing a book about participatory design for museums. Over the last week, there’s been a lively discussion on the wiki about the key audiences and goal of the book, and I wanted to open that up to you (and you are, of course, welcome to join the wiki and help). And there’s a third reason.
I've spent much of the past three years on the road giving workshops and talks about audience participation in museums. BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. Are there certain kinds of institutions that are more well-suited for participatory techniques than others? Yes and no.
The Silk Mill is part of the Derby Museums , a public institution of art, history, and natural history. They invite people to participate: in design , prototyping , artifact interpretation , collections preparation , audience development. design inclusion institutional change participatory museum' It''s serious.
A Brief History of Hash Tags Chris Messina ( @chrismessina) is credited with starting hashtags and has written about how to make them most useful. The best example of educating and engaging is how the National Wildlife Federation is using the #nwf hashtag to engage its audience in watching wildlife.
Visitors bond and bridge through participatory experiences at MAH. To apply the results of my analysis to produce a community-driven program design specifically for implementation at the Santa Cruz Museum of Art & History (the MAH). You can download and read the full version of my thesis here.
Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums. BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. Yes and no.
I get excited about a lot of things in my work at the Santa Cruz Museum of Art & History. Ze Frank is a participatory artist who creates digital projects that are explicitly about creating and enhancing authentic interpersonal connections. In other words: I have a lot to learn from him. What constraints and surprises will emerge?
We''re more successful when we target particular communities or audiences and design experiences for them. In the past, I''ve subscribed to the theory that an organization should target many different groups and types of people to serve a constellation of specific audiences across diverse affinities, needs, and interests.
Today is my one-year anniversary as the executive director of the Santa Cruz Museum of Art & History. We went through a dramatic financial turnaround and redefined our relationship with our community through a series of experimental participatory projects and new programmatic approaches. 85% of our visitors attend through events.
I've now been the Director of The Museum of Art & History in Santa Cruz for two months. The reason I was interested in this job is because last fall the trustees put out a new strategic plan with a vision statement that positions the museum as a thriving central gathering place around art, history, ideas and culture," she said.
Here's the short version (read the whole thing here ): The Museum of Art & History is committed to creating exhibitions that inspire our diverse audiences to engage deeply with contemporary art and Santa Cruz County history. It's a working document, and we mean to put it to work planning new projects with our partners.
But we've just compiled all our attendance data for the past year at the Santa Cruz Museum of Art & History (our fiscal year ends on June 30), and several people have written to me asking for the numbers behind our turnaround. But we tried never to create an event without partners or audiences who were invested in what we were making.
They give high-energy, interactive tours of the Metropolitan Museum and the American Museum of Natural History (AMNH). When the opportunity to design my own two-hour museum adventure at the American Museum of Natural History presented itself, I jumped at the chance. Who is the audience for Museum Hack? Today on Museum 2.0,
This post was written by my colleague Nora Grant, Community Programs Coordinator at the Santa Cruz Museum of Art & History. There are many different models, including The Pop-Up Museum of Queer History , The New York Met , SF Mobile Museum , and even a Pop Up Prison Museum. The changeability is part of its charm.
Then again, Saturday was hardly normal at the Santa Cruz Museum of Art & History. This past weekend, in conjunction with our exhibition about Ze Frank's current participatory project, A Show , we hosted " Ze Frank Weekend "--a quickie summer camp of workshops, activities, presentations, and lots of hugging.
Embarking on Your AAPI Heritage Month Journey Asian American and Pacific Islander Heritage Month, celebrated every May in the United States, provides an important opportunity to honor the history, culture, and achievements of Asian Americans and Pacific Islanders. Ensure your call to action and messaging speaks to a wide audience.
Who is the audience for your feed? Robert Newman: On the History of Oil (Robert if you are listening - I want to adopt ten babies to help run our idyllic post apocalyptic farmstead. Robert Newman: On the History of Oil (Robert if you are listening - I want to adopt ten babies to help run our idyllic post apocalyptic farmstead.
Our work to transform the Santa Cruz Museum of Art & History into a participatory and community-centered place has been heavily supported by the James Irvine Foundation. The report is a slim 12 pages on the common characteristics of arts organizations that successfully and continuously engage diverse audiences.
At the museum of art and history where I work, we are grappling with the question of how to help people enjoy themselves while keeping the art and artifacts safe. In the history gallery, we have some blended props and artifacts, and it's rarely clear what is and is not ok to touch. Focus on family audiences. This was amazing.
The weather is hopefully the least of the reasons you should want to come work with us here at the Santa Cruz Museum of Art & History. These are unpaid, part-time internships in which you will make a significant contribution to our work, and at the same time, learn a heck of a lot about participatory design and community engagement.
It was terrific to have a packed room and a long, open conversation (we split the session into half presenting, half audience discussion) about these issues. In particular, we had a great group of 15 talking about participatoryhistory experiences on Sunday. Participatory art and co-creation on the rise.
Yet our posts contain similar phrases such as “21st century museums,” “changing museum paradigms,” “inclusiveness,” “co-curation,” “participatory” and “the museum as forum.” How do these issues relate to the mission and audience of your museum? We believe that strong connections should exist between museums and their communities.
A national election is the ultimate participatory project. I realize as I write this list that we do invite certain people to participate in these conversations, but not our onsite audience. Who's really going to read the fine print to find out why? There are multiple potential levels of involvement available.
At the Santa Cruz Museum of Art & History (MAH), we've started experimenting with a "community first" approach to program development. We asked the whole group to brainstorm communities/constituencies who they thought could make a stronger connection with art, history, and culture. Six goals for MAH community programs.
Museums and other venues are offering special programs for teens, for hipsters, for people who want a more active or spiritual or participatory experience. Others layer these new activities and audiences on through monthly late nights or short-term installations. Introduce new participants to committed members at every new event.
You''re in for a treat, with upcoming posts on creativity, collections management, elitism, science play, permanent participatory galleries, partnering with underserved teens, magic vests, and more. I''ve struggled with some of the "celebrity" aspects of having a big audience. I''ve never taken a break from blogging before.
When we say we want our museum to be "audience-centered," what do we mean? They catered to different audiences. I never felt like I stumbled into the gallery where no one else dares to tread (as I often feel when I enter the dioramas in many natural history museums, or the period rooms of art institutions).
” The following games are expanding the reach of various nonprofits and helping them connect with audiences in meaningful ways. government and encouraging participatory democracy. Kennedy (EMK) Institute to support it in educating the public about U.S.
We will also offer a half-day series of workshops on July 10 for a wider audience for $50. We're working with participatory online artist Ze Frank on an exhibition at the MAH this winter that features the missions, creations, and explorations of his current web series, A Show. Registration will be $150 and by application only.
This argument became one of the foundations of The Participatory Museum. This is the participatory platform model. Instead of "doing the thing" directly, our staff make space for community members to do the thing--and to do so beautifully, proudly, with and for diverse audiences. Nine years later, I still believe this.
In a straightforward way, Marilyn explains how her team developed a participatory project to improve engagement in a gallery with an awkward entry. This coincides with the identification of 20- and 30-year-olds as an audience targeted for growth in attendance. Our colleagues in the Museum of Natural History were eager collaborators.
The majority of our public programs at the Santa Cruz Museum of Art & History are created and produced through community collaborations. When planning programs or events, we involve a combination of these groups to share and bridge audiences, bringing big, diverse crowds to new artists and ideas. Can't wait to hear what you think.
This is the second installation in a series of posts on the Santa Cruz Museum of Art & History (MAH)'s development of Abbott Square , a new creative community plaza in downtown Santa Cruz. The MAH fundamentally has two jobs: we bring art and history out into our community, and we invite our community in. We want to break out.
If museums get involved in these online-offline partnerships, we can bring new audiences through our doors, familiarize them with museum-going in a comfortable way, and reap the benefits of their online musings about their real-life experiences. But these events have benefits both in terms of audience development and word-of-mouth marketing.
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