Nonprofit Tech for Good

MAY 13, 2022

With many ongoing marketing initiatives, whenever you see a boost in performance, it is fair to be wondering: was it that Facebook post that did really well, or are they all coming from the petition you’re running? The folks at Reforge say ‘attribution is the practice of understanding how you assign credit to marketing initiatives’.

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Nonprofits Source

APRIL 1, 2025

These third-party cookies allow marketers to target users based on their behavior across different sites. Nonprofits still need more durable, privacy-conscious ways to incorporate data into their marketing strategies. Your supporters are constantly growing and changing, and your data marketing strategy should reflect that.

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Nonprofit Tech for Good

JULY 20, 2022

It has continued to gain traction with the growth of bitcoin’s blockchain technologies, expanding NFT markets, venture capital investments, and ongoing calls to reign in the power of big tech. Elevate fundraising tactics to reach a wider audience (AR, Metaverse, etc.). Web3 draws its name as the third iteration of the internet.

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Attention Nonprofit Avatar Virtual 359

Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. Target event invitations based on location, appeals based on giving history, and action alerts based on areas of shared interested.

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Forum One

OCTOBER 1, 2024

For today’s arts and culture organizations, we’re distilling five strategies for digital engagement that meet the needs of audiences with lasting impact. Driving and sitting across all these types of in-person and online interactions are digital marketing, social media, and advertising. Consider all the ways that museums engage online.

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Museum Culture Audience Digital 93

Bloomerang

MARCH 29, 2023

This is why volunteerism has played such a major role throughout history. In this guide, we’ll take a broad look at volunteerism to explore its history and benefits. We’ll cover: Volunteerism definition History of volunteerism Types of volunteerism Why is volunteerism important? Offer tangible benefits.

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History Benefit Guide Volunteer 109

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Website analytics: help us track donation page interactions and web traffic.

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Nonprofit Tech for Good

FEBRUARY 5, 2023

1) Market your peer-to-peer fundraisers The first step to acquire new donors with your peer-to-peer fundraising event is to make sure people know the event is happening in the first place! That’s why it’s key to market your peer-to-peer fundraisers in your community. Get online and make sure your event is featured on your website.

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Donor Fundraising Nonprofit Template 353

Bloomerang

AUGUST 16, 2024

Building a legacy giving program requires nonprofits to market the opportunity to leave a legacy gift. Building a legacy giving program comes down to marketing While we might like to think that a donor with 10+ years of giving history already has our nonprofit in their will, they may need to learn that leaving a gift is an option.

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Nonprofits Source

MARCH 21, 2018

SOCIAL MEDIA MARKETING FOR NONPROFITS. Social Media Marketing Statistics. Social Media Marketing Strategies. That’s why we’ve taken the guesswork out of the equation by curating only the best strategic marketing resources for Facebook, Twitter, YouTube, Instagram, Snapchat, and Pinterest.

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Social Media Resource Media Marketing 109

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. About the Sponsor Firefly Partners is a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency.

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Greater Giving

MARCH 27, 2025

Plus, digital marketing is a cost-effective way to reach a wide audience with minimal overhead , making it accessible for nonprofits of all sizes. When it comes to effective digital marketing for nonprofits , your website is a core asset. That makes it incredibly easy to connect with your target audience.

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Online Build Nonprofit Social Media 59

Pamela Grow

DECEMBER 11, 2024

To help incorporate direct mail into your marketing plan or elevate your current direct response fundraising approach, this guide will walk through several strategies for honing your outreach. Mailing donors is a form of direct marketing, which Double the Donation defines as appeals addressed and sent to individuals.

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Mail Strategy Fundraising Nonprofit 59

The Verge

SEPTEMBER 12, 2021

Here’s a brief history of all the times Tim Cook said he was convinced AR was the future. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. July 2016: Cook says in a quarterly earnings call that “AR can be really great.”. “We

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Nonprofit Tech for Good

SEPTEMBER 10, 2020

Written by Findjoo , this is the first post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. You’ll need to build strong connections with your audience, collect important details, and manage fundraising. History Of All Information Exchanged.

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.orgSource

DECEMBER 11, 2023

No matter how much marketing techniques evolve, that equation doesn’t change. Helping their clients use cutting-edge marketing tools to better target, segment, and automate communications is HighRoad’s current focus. Marketing automation provides that opportunity. Every member experience with your brand is a plus or a minus.

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Tech Online Gartner Digital 221

Cloud 4 Good

JANUARY 19, 2022

There is a multitude of marketing automation tools on the market today, but none come more highly recommended from Cloud for Good than Salesforce Marketing Cloud. Marketing Cloud is a platform that allows marketers to create and manage marketing relationships and campaigns with customers through automation.

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Marketing Template Social Media Campaign 82

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. Hosting and marketing a successful event can require a significant investment of time and resources. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. Automate your marketing.

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ROI Strategy Marketing Social Media 81

.orgSource

NOVEMBER 7, 2023

Camera shy people learned that video is your best friend when you need to deliver an important message to a remote audience. We learned that having a history of shared values and expectations for behavior makes for healthier virtual environments. A history of shared values makes for healthier virtual environments.

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Nonprofits Source

MARCH 27, 2023

Online marketing is not only cost-effective, but it expands your organization’s reach beyond traditional mailed invitations and posted flyers. Prioritize the platforms where you have the strongest presence and can reach your target audience. Segment your audience to target your invitations.

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Charity Marketing Online Tips 78

Nonprofit Tech for Good

DECEMBER 9, 2022

Email Marketing and Customized Giving. These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite.

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.orgSource

SEPTEMBER 10, 2024

AI is probably the most transformative technology in the history of humanity. These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage. Email marketing platforms, social media channels, and mobile apps deliver timely and relevant information.

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Technology Collaboration Interaction Associations 251

TechCrunch

MAY 18, 2021

Contact importers are old history, and everyone’s a creator, building for their own audience. Growth and marketing expert Susan Su is joining us at TC Early Stage in July to lead a session on key strategies for finding the right users in 2021. Which ads are worth spending money on?

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.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. The Heartfelt Journey HEART supported my personal journey through change, and it can also help organizations manage and succeed in unpredictable digital markets. The same concept applies to organizations.

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Nonprofit Tech for Good

NOVEMBER 15, 2019

Kindful allows users to create visually engaging peer-to-peer campaigns that integrate with your website, social media, and email marketing. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. Best of luck and happy fundraising!

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Relationship Software Management Nonprofit 240

Mashable Tech

FEBRUARY 23, 2025

With Black History Month upon us, and a very different industry environment than a year ago, Mashable caught up with Mancini to discuss the latest with her organization and how she stays optimistic during this strange time. Diverse teams are better equipped to create inclusive products and services that serve a broader audience.

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Tech Job Skills Industry 114

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. When first starting this process, look for opportunities to segment your audiences based on the marketing vehicles you’re already using.

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Personal Demographics Analytics Social Media 107

Bloomerang

JULY 7, 2022

After you collect the relevant data, look at your school’s fundraising history and donor demographics to better predict the success you could have with direct appeals. Define your audience. After you define your audience, develop a unique message and strategy tailored to them to increase response rates.

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Qgiv

AUGUST 23, 2024

Fundraising is all about connecting with your audience with personal and relevant messages. For instance, a large nonprofit focused on preserving arts and culture might segment its audience by location and focus its stories on the most well-known museums or cultural landmarks in a donor’s state.

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Donor Tips Raise Culture 100

Saleforce Nonprofit

NOVEMBER 19, 2021

In the latest State of Nonprofit Marketing Report , a global survey of nonprofit marketers, 71% say their engagement is data-driven, but only 33% are completely satisfied with their ability to use data to create more relevant experiences. Moments are not just a marketing activity, and they aren’t just digital. agreed strongly.

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Communication Personal Marketing Guide 72

NonProfit Hub

APRIL 8, 2025

But with the right fundraising strategies, you can still reach a broad audience and build strong, loyal donor relationships you can count on. Plus, its easy to set up a campaign online; you dont need to manage a complex team of staff and volunteers to begin engaging your audience. Design branded merchandise.

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Results Strategy Fundraising Nonprofit 60

Association Analytics

MARCH 13, 2024

Your association can also learn what membership benefits and opportunities resonate most amongst your various audience segments. The score shouldn’t account for a member’s long-term history. Next, discuss how often your association will review your engagement analytics data and improve audience targeting.

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Nonprofits Source

JUNE 29, 2023

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. That said, because silent auctions are so flexible, they are also simple to market. How were these auction items marketed leading up to the event?

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M+R

FEBRUARY 5, 2021

One of the most astonishing things we’ve found in our digital marketing to these high-value audiences is that just a very small lift in performance among them can yield significant increases in revenue. Where you draw these lines is less important than how you think about your audiences. . How large is the potential audience?

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Bloomerang

OCTOBER 3, 2024

Read on and take inspiration from these creative membership fundraising ideas and their potential to connect with your audience this year! Activists Cause-related organizations with memberships, like the ACLU or Human Rights Campaign, can market the gift of a membership to a friend or loved one, as seen in the screenshot below.

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Get Fully Funded

MAY 9, 2022

Once you set your marketing plan in motion, you’re not done. You should periodically perform a nonprofit self-audit to see how your website, email marketing, and social media are performing. You see, marketing is a cycle of execution, analysis, and tweaking. How are your marketing activities going to help you get there?

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Marketing Nonprofit Guide Metrics 69

The Verge

APRIL 21, 2022

In a complex streaming market, consumers want simplicity and an all-in service, which provides a better experience and more value than stand-alone offerings.” CNN+, the streaming service that was hyped as one of the most signifiant developments in the history of CNN, will shut down on April 30, just one month after it launched.

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