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From Dusty Boxes to Digital Gold: Transforming Nonprofit Histories into Fundraising Assets with Digital Archives

Allegiance Group

Every nonprofit has a rich history, but it’s likely contained in various places — boxes in the basement, awards in a display case, memories of a long-time staff member or volunteer. Dr. Kristen Gwinn-Becker is on a mission to help nonprofits preserve their history through digital archiving. You’ll also lose the stories they hold.

History 52
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Going Viral: Creative Social Media Campaigns to Inspire Museums

sgEngage

With hours of mindless scrolling available with just a few swipes and taps, it’s crucial for museums to get savvy and creative with social media campaigns to stand out. Posts from visitors and/or followers about museums always appear more genuine than organizational marketing messages. METTWINNING. Art Fund “See Everything”.

Museum 105
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Forum One Wins 10 Davey Awards

Forum One

Overall, this work has helped to empower NRDC’s content managers, engage their audience, and amplify their impact. We partnered with the Museum to launch their new brand to the world. This work not only included launching a new website but also revitalizing the entire American Jazz Museum brand as a whole.

Award 93
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Forum One Takes Home 8 WebAwards!

Forum One

American Jazz Museum Best Arts Website Located in the Historic 18th & Vine Jazz District in Kansas City, MO, the American Jazz Museum showcases the sights and sounds of jazz through interactive exhibits and films and features live music in their venues, The Blue Room and Gem Theater.

Museum 85
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Why Your Giving Day is Your Secret Weapon

M+R

Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year. Pi Day, celebrating math and science, is the Museum’s signature day of giving.

Giving 105
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These 3 Types Of Nonprofits Spend The Most On Advertising According To This 2021 Study

Kindful

These three nonprofit types are: Performing Arts Companies, Promoters of Performing Arts, Sports, and Similar Events, and Museums, Historical Sites, and Similar Institutions. This image is from Music Worcester , a nonprofit that spent $53,416 on advertising in 2020. Museums, Historical Sites, and Similar Institutions.

Studies 87
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Designing a Desktop Menu That Actually Helps Your Audiences Navigate

Forum One

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?