Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Use time-limited offers to create urgency. Lean into what works.

Lesson 59

Lesson Fundraising Digital Test 59

M+R

JUNE 22, 2021

Read time: 4 minutes. And for the first time this year, we are turning our attention to a key fact: sometimes, when the numbers speak, they do so with an accent. For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth.

Benchmark 52

Benchmark Studies Digital Analysis 52

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Most nonprofits (67%) say social media is changing how they communicate with broad external audiences, but not narrower categories of stakeholders. Focus on two-way conversations that build meaningful and sustainable connections with a range of priority audiences. It takes time to get results, like anything else.

Social Media 95

Social Media Adopt Survey Media 95

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

Marketing 206

Marketing Fundraising Test Nonprofit 206

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Each session called shared a best practice, debriefed on the results of applying the best practice shared the month before, and we collectively generated insights. As one participant noted, “The consistent monthly time to reflect about learning was invaluable.” Building Your Subscribers for Your Facebook Individual Profile.

Facebook 112

Facebook Change Profile Impact 112

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. How are you going to maintain the website and make it compelling over time? Who are the target audiences? How do think your target audiences will prefer to get info for this initiative?

Online 71

Online Tips Calendar Test 71

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions. Source: grist.org.

Measure 97

Measure Policy Social Media Green 97

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 347

Google Grant Guide Nonprofit 347

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

Is it irresponsible of me to spend ANY staff time on social networks? Quantitatively, that's worth quite a bit as no one has been able to calculate this metric so thoroughly before. Justin The metric boils down to cost per action as applied to advocacy or outreach (branding, education, etc) campaigns. Job well done!

Albania 50

Albania ROI Social Network Remix 50

CauseVox

MAY 11, 2021

But It’s not the size of your audience that matters – it’s how engaged they are. Nonprofit marketers need to understand some basic concepts about how algorithms work and why social media posts and tweets are no longer chronological (and haven’t been for a long time). Visuals are imperative on social media channels.

Social Media 99

Social Media Community Build Media 99

sgEngage

AUGUST 23, 2023

You can amplify your website at no cost other than the time it takes to create your ads and monitor results. Resolving them can be a time suck if you’re unsure of the quickest solution. As a result, nonprofit marketers run into issues, and it can be hard to find time in your already-busy schedule to troubleshoot them.

Grant 73

Grant Google Guide Management 73

Care2

JULY 26, 2007

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? Need some metrics guidelines? Demographics: is the audience youre recruiting from the social network appropriate for your organization? let er rip.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? Need some metrics guidelines? Demographics: is the audience youre recruiting from the social network appropriate for your organization? let er rip.

Social Network 74

Social Network ROI Social Media Network 74

Qgiv

MAY 11, 2021

Nonprofits see it as a poor investment of time because they haven’t been able to succeed in the past. Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). Choosing match types.

Google 52

Google Grant Rate Headline 52

Nonprofits Source

JANUARY 23, 2023

Before building out your Google Grant ads, take some time to learn the basics of the program, starting with whether you’re eligible. Can devote time to managing your Google Ad Grants account each month. So long as your site features valuable content and you have free time, applying is a smart move.

Grant 52

Grant Google Guide Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Screencast Audience and Learning Objectives The audience for this screencast is nonprofits that know they need to analyze the success of their Web sites, but aren't sure where to begin. Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next.

Screencast 50

Screencast Analytics Measure Web 50

Care2

FEBRUARY 3, 2008

An ROI Calculator for Social Network Campaigns Tuesday, July 24, 2007 at 09:10AM | by Justin Perkins Wonder if you should spend your time campaigning in social networks? Need some metrics guidelines? Demographics: is the audience youre recruiting from the social network appropriate for your organization? let er rip.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

JANUARY 15, 2009

It’s a time suck, yet we are addicted to our in-boxes -- even if it’s just to quickly scan emails to stay up to date. Headlines should be short. As for #1, as always, think hard about your metrics. Ask them what they like and dislike about your current e-newsletter.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Byte Technology

FEBRUARY 21, 2017

In essence, it’s all about getting the most consistent and positive attention and building a loyal audience, no matter if the site is for a simple blog, a non-profit organization or an e-commerce concern. With it you can compare all sorts of different content, from themes to CSS variations to post titles and headlines.

WordPress 100

WordPress Test Site Plugin 100

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

While some headlines might proclaim that Open Source is meaningless in the nonprofit sector, the issues as Holly Ross of NTEN says, "The question isn't really about open source, but about openness. Maybe look at some unsuccessful social networking efforts and proclaim it not worth your time. Look at the cost/benefit of your time.

Director 50

Director Open Social Social Network 50

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! But what about engagement from your audience? Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics.

email 89

email Marketing Strategy Fundraising 89

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. It still requires a lot of attention, staff time, management and promotion." If you're short on time, read the abtracts and dive deeper into Social Network Sites: Definition, History, and Scholarship. What reading level is your blog? No worries.

Social Network 50

Social Network Nptech Tag Network 50

Nonprofits Source

MARCH 21, 2018

Often times this requires shifting through many useless articles in the hopes you’ll find one that will make an impact on your organization. They combine the perfect balance of fun and serious—as their aim is to protect the world’s oceans they can’t be too silly, but need just the right amount to keep their audience interested.

Social Media 109

Social Media Resource Marketing Media 109

Nonprofits Source

SEPTEMBER 8, 2017

The average one-time email gift is $87 ! But what about engagement from your audience? Is your audience most receptive to certain headlines or promotional offers? This post offers insight on everything from A/B split testing headlines to really diving into conversion metrics. Do you notice a pattern?

email 45

email Marketing Strategy Fundraising 45

Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines.

FAQ 52

FAQ Language Model Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

My trick for helping participants avoid a food coma is to get the audience moving ). In a social media world, anyone can become a philanthropist for a charity, whether they have been in the organization’s database for years or whether they’ve just connected with the organization for the first time. Click to download worksheet.

Fund 130

Fund Campaign Practice Giving 130

Nonprofits Source

OCTOBER 11, 2017

I know at times it may feel like a lot to juggle. In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. Best of all, this 7 step marketing process is easy to learn and will free your time to focus on more value-adding activities.

Process 98

Process Content Digital Marketing 98

NTEN

MAY 27, 2010

So, as you collectively develop web sites to recruit, engage, retain, and cultivate your constituents, you must ensure your content in fact meets the needs of your target audiences. KNOW THY AUDIENCES. How can you reach target audiences if you don't explore who they are? A conversion-focused content approach. But how? .

Search 65

Search Site Content Web 65

Connection Cafe

DECEMBER 22, 2013

So, it’s time to get in front of this group. Use email to communicate the success and importance of donor support, and give them reason to give again next time. On the NTEN blog, Lauren Giardin says it’s time to Take Charge of Your Editorial Process as Air Traffic Control. Have you ever thought about it? You should.

Story 54

Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

The ultimate metric for success is that network becomes self-sustaining – and, of course, has helped changed policies to make their states more child friendly in terms health care. to leverage social media as a way to engage our key audiences, Packard created the Friending the Finish Line project in July 2011. effectively.

Children 106

Children Voice Social Media Utah 106