Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2013

Note From Beth: The cartoon above is from my book, “ Measuring the Networked Nonprofit ,” and was alluding to what I call the “ Cute Animal Theory ” that content performs better when you have a cute animal, a dog, a cat, or even a squirrel. The Wildcat Sanctuary – A Natural Safe Haven for over 100 Big Cats.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Weber Shandwick released the results of a survey of 200 nonprofit and foundation executives to explore how their organizations (range of budgets) are using social media and the value they derive from these efforts. Ultimately, for most nonprofit executives (79%), the true value of social media has yet to be determined for their organizations.

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Nonprofits Source

NOVEMBER 3, 2017

How to measure and track digital marketing success. What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. The top 9 off page SEO factors to get higher rankings.

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Beginner Digital Marketing Guide 91

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. The CRM is the single source of truth for the organization, tracking all engagement for each donor.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

" I would appreciate any suggestions, improvements, pointers to other resources or if your organization has a story to tell about web analytics. Web Analytics As Simple Gifts To Measure Mission 3. To show a practical example of how Google Analytics is used by a nonprofit organization. Possible Working Titles: 1.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 10, 2008

Tell me a little about your organization's social media strategy for its ning site? Every broadcast of our subscription based e-newsletter highlights headlines not only from our online broadcasts but also user generated posts and also a call to join the network. How are you measuring your success with the site?

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 27, 2008

The Community Media Workshop is a media organization in Chicago that trains nonprofits to tell their stories to the media, tips sensitive journalists to the importance of these stories, and tries to create better relationships between the media and the diverse communities in Chicago. How are you measuring your success with the site?

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Connection Cafe

NOVEMBER 17, 2017

In this article, I’ll define each of these measurements, review what impacts them, and share some easy math tips that are guaranteed to make you smarter than most of the people around you who might be sticking their noses into your email performance data. We all know those organizations that send far too many emails. That’s right.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

Here's my shot at the answers: How is your organization currently using Twitter? What audience do you want to reach? How are you measuring success? As one person tweeting for an organization, it gets difficult to determine what the voice should be, and even more difficult when people reply to you.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

So I'm really curious about how many folks in this field are measured on goals other than raising money. It takes a lot of work to build a quality audience. My question to Justin is: "How can you take this ROI or measuring approach and jump in with one foot? A lot of it comes down to a numbers game.

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Nonprofit Tech for Good

MAY 18, 2020

What’s more, every 501(c)(3) nonprofit – other than hospitals, schools, and government organizations – is eligible for the Google Grant. Let’s make the Grant more tangible: how are real nonprofit organizations using it? . Building an audience by attracting new subscribers to newsletters . A Real-Life Example.

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CauseVox

MAY 11, 2021

But It’s not the size of your audience that matters – it’s how engaged they are. Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). Anti-sex-trafficking organization Amirah Inc.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

Crowdsourcing is defined broadly as: The process of organizing many people to participate in a joint project, often in small ways. The results are greater than an individual or organization could accomplish alone. There’s isn’t one best way to do it – and many organizations use a combination of these models to meet their objectives.

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Get Fully Funded

AUGUST 1, 2022

Your newsletter’s audience Who you should sent your newsletter to? It’s a bad idea to try to combine every possible audience into one simply to make it easier for you. Depending on your organization, it might make sense to include volunteers, too. Use headlines to let the reader know what to expect in each section.

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Nonprofits Source

JANUARY 23, 2023

Among a sea of nonprofits, today’s organizations need to do everything they can to squeeze more out of their marketing budgets. Through the Google Ad Grants program, Google empowers charitable organizations to tap into pay-per-click (PPC) advertising, connecting them with likely prospects online.

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Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

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Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

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Social Network ROI Social Media Network 74

Whole Whale

MARCH 28, 2023

However, every nonprofit organization should heed that with any new technology, there are pros and cons, opportunities for great use and misuse, and complex questions about how this technology will shape employees’ day-to-day work or even the work itself. What Are The Limitations of AI Tools Like Chat-GPT? What does that mean?

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Qgiv

MAY 11, 2021

Most 501c3 organizations are eligible and the program is available all around the world. Google Ad Grants may be free to nonprofits, but you’ll still want to make sure your organization is getting as much as possible out of your campaigns. Campaigns are generally organized by a topic. Campaigns. Choosing match types.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2007

If you are the Internet marketing person or responsible for your organization's web strategy, how does this impact your strategy? While some headlines might proclaim that Open Source is meaningless in the nonprofit sector, the issues as Holly Ross of NTEN says, "The question isn't really about open source, but about openness.

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Nonprofit Tech for Good

DECEMBER 6, 2018

If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience. If your organization is spending money on Facebook Ads, but haven’t yet applied for a Google Ad Grant, you definitely need to re-examine your priorities!

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

Remember, it's not the level , but whether it is a match to your audience. Rolling your own social network wrapped with your organization's branding, data, and integrated into an organizational site will provide more control. First, neither site has all the custom features, branding, or data integration that many organizations want.

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Whole Whale

JULY 8, 2024

What audience do we want to reach? Where should we run these ads in order to reach our target audience ? Text : Headline approx. In order to determine what digital ad type and size works best for your organization, you’ll need to test, measure your results in Google Analytics , and iterate. Always be testing!

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Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. It’s one of the easiest and most direct ways to measure digital investments. But what about engagement from your audience? Or how about measuring the impact of brand awareness?

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email Marketing Strategy Fundraising 89

Nonprofits Source

MARCH 21, 2018

Often times this requires shifting through many useless articles in the hopes you’ll find one that will make an impact on your organization. It’s hard not to have a professional crush on a social media account when there are some organizations absolutely smashing it out there! 5 NONPROFITS WINNING AT SOCIAL MEDIA. Neverthirst.

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Nonprofits Source

SEPTEMBER 8, 2017

A word of caution if you go down this path: It may be near impossible to measure and report on progress between cross platforms. It’s one of the easiest and most direct ways to measure digital investments. But what about engagement from your audience? Or how about measuring the impact of brand awareness?

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email Marketing Strategy Fundraising 45

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

Last week, I was honored to deliver the lunch keynote at the 2014 TechNow Conference in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University. (My My trick for helping participants avoid a food coma is to get the audience moving ). What metrics will you use to measure success?

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Nonprofits Source

FEBRUARY 25, 2017

How to measure data to influence your marketing decisions i. An opportunity that isn’t as accessible for most young professionals at larger organizations. Content promotion, however, is a strategy that leverages all forms of promotion to deliver content to your audience. How to convince leadership to make long-term investments.

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Nonprofits Source

OCTOBER 11, 2017

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. However, despite this shift in audience platform preferences the strategic marketing process itself hasn’t changed much in the last 100 years. Work smarter, not harder.

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NTEN

APRIL 16, 2009

It depends on your audience, and the design of your site, and the goal of your campaign. Often changes that seem very basic -- like the text in a headline or the color of a button -- can make a large impact on user behavior, and can be tested with relative ease. What's the best language to ask for donations?

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Connection Cafe

DECEMBER 22, 2013

But this age group is the second most likely to fundraise and volunteer for your organization, and the most likely to spread the word. Support in the Philippines is needed and this post has compiled a list of nonprofit organizations providing aid. So, it’s time to get in front of this group. Every dollar helps. You should.

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 26, 2012

Just like message consistency, storytelling, and interviewing skills, building robust networks and using social media can help these advocacy organizations make change happen for children in their state. to leverage social media as a way to engage our key audiences, Packard created the Friending the Finish Line project in July 2011.

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Nonprofits Source

AUGUST 31, 2022

Web design that works in tandem with your nonprofit’s overall graphic design strategy can create a website that is functional, user-friendly, and visually appealing to foster deeper relationships with existing supporters and make a strong first impression on new audiences. What are the types of nonprofit web designs? Static page layout.

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