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Direct mail built the conservative movement. Can influencers beat it?

M+R

Receptive and swayable audiences are becoming harder and harder to reach. Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. Relationship building: influencers are carrying on your organization’s mission.

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To Get Close to Members, Follow MarTech Trends

.orgSource

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. Exert Influence Influencers aren’t just for Instagram anymore.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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Nonprofit Fundraising Trends for 2024: What to Expect During an Election Year

Media Cause

The election cycle impacts charitable giving across the board, but nonprofits deal with a more complex landscape than usual as we enter the second half of 2024. Make every effort to ensure your nonprofit is transparent about its activities, impact, partnerships, and financials to establish trust with past, current, and potential donors.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. Highlight authentic stories: Share real-life examples of the impact your nonprofit has made.

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2024 Giving USA Report Response

Allegiance Group

The latest Giving USA report just dropped and in case you missed it, here are the headlines: $557B in overall giving representing a slight decrease (-2.1% Moreover, the recent explosion of crowdfunding platforms enables a broader audience to create or contribute to causes that resonate with them or a loved one.

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Secure Your Supporters’ Trust: Mastering Privacy-Compliant Fundraising

The Modern Nonprofit

Understanding The State of Data Privacy In an era where data breaches headline news regularly, the consciousness around data privacy has reached an all-time high. The Impact of Tech Giants on Nonprofit Fundraising Tech giants such as Apple, Meta (Facebook), and Google play a pivotal role in shaping data privacy norms.

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