TechImpact

JULY 21, 2014

Image courtesy of Scorephoenix.org. Multiple audiences. By knowing exactly what has resonated with your newsletter recipients, and their donation habits, you can target your audience and send newsletters only to audiences you know the message will resonate with. Stock images. Try using funny images or memes.

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Newsletter email Meme Images 246

Byte Technology

AUGUST 10, 2016

By telling your audience why they received the message from you, you encourage them to react quickly. So choose images that are eye-catching and meld your brand or specific product into that imagery through strategic use of your logo. Be as clear as possible and include a prompt to take some sort of action.

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Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. Included is an image of Dustin on tour in Iraq, wearing an ambiguous expression and surrounded by a dusty landscape.

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Media Cause

JANUARY 18, 2022

Introduced in May 2019, Google Discovery Ads are a relatively new ad format that allows marketers to get in front of their target audience in a different way—across various Google properties such as YouTube Home and Watch Next feeds, Gmail’s Promotions and Social tabs, and the aptly named Google Discover feed—all in one centralized campaign. .

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Nonprofit Tech for Good

JULY 4, 2021

Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. Connect your mission to headlines donors care about. It pays to pay attention.

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Ideas Online Fundraising Social Media 349

TechImpact

JANUARY 13, 2014

Image courtesy of Inside Facebook. With more than 1 billion users worldwide, chances are good that there is a link between you and your target audience. Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications. Pin to the top.

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Facebook Social Media Headline Nonprofit 180

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.” Flickr Image by theamarand. What is micro content anyway?

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Content Arts Headline Map 106

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Social Media Headline Media Social 102

EveryAction

SEPTEMBER 20, 2016

If your goal is to engage + build relationships with your audience (hopefully it is!), Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for.

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Metrics Social Media Measure Media 100

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. Take note of the type of theme and messaging that your list responds to and use this to inform future campaigns.

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Test Digital Headline Language 84

Byte Technology

FEBRUARY 21, 2017

In essence, it’s all about getting the most consistent and positive attention and building a loyal audience, no matter if the site is for a simple blog, a non-profit organization or an e-commerce concern. With it you can compare all sorts of different content, from themes to CSS variations to post titles and headlines.

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WordPress Test Site Plugin 100

M+R

JANUARY 26, 2023

I’m going to level with you Straight talk and transparency bring the audience inside your circle of trust. <FirstName>, ICYMI: Here’s basically the same thing we said last time Most of your audience won’t have read or remembered your last message. Rip from the headlines The news is urgent, tangible, and real.

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email Work Sound Hurricane 111

The Fundraising Authority

MAY 8, 2021

Do you have a strong logo and some images on every page? You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific. Ad Group Ad Groups - the different ways we will try to reach our audience with ads.

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Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Decrease image sizes to promote faster load times. Try It on Classy . Trim unnecessary text .

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National Raise Headline Social Media 71

Pamela Grow

JUNE 28, 2023

of their total audience. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your header image: This is the graphic that appears at the top of your message. Imagine the missed opportunities! Test your subject lines.

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email Rate Social Media ROI 52

Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Be sure to incorporate your nonprofit’s guiding principles and why these values are important to your cause on your homepage.

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Whole Whale

NOVEMBER 12, 2023

It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. charity: water’s 2015 holiday campaign Have a holly jolly headline Don’t forget your subject line and preheader text! Season’s greetings to our friends and family!!! ” it reads at the top.

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Sound Review Organization Hints 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

For example, my one colleague replaced her profile photo with a black and white image that states “Away.” This research further confirms this advice, especially about not putting all your social media eggs in the Facebook basket and exploring other tailored experiences on social media that align with your target audience.

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Facebook Digital Strategy Social Media 77

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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Charity Lesson Marketing Digital 131

Neon CRM

JULY 14, 2023

Visuals: Also include images that journalists can use in their pieces about your organization, like logos, key personnel photos, and event pictures. Headline: Create a clear, compelling headline that covers the most important aspect of your message. There are a few different ways to do that.

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Public Build Strategy Press 52

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Stories (and narrative) are an opportunity for you to connect with your audience, communicate shared values, and catalyze your audience to donate. Your landing page copy and images need to be consistent with your ask. Look for stories and moments that will push the right buttons for your audience and drive them to take action.

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Storytelling Fundraising Calendar Headline 46

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area. Also, it allows you to test your own pre-conceived notions about what think YOUR audience wants. But I also love animals.

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Get Fully Funded

AUGUST 1, 2022

Your newsletter’s audience Who you should sent your newsletter to? It’s a bad idea to try to combine every possible audience into one simply to make it easier for you. Use headlines to let the reader know what to expect in each section. Good images. Does it go to donors? Volunteers?

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Newsletter email Create Template 124

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. I can tell you that I almost instantly send those to the trash.

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email Marketing Headline Ratio 28

Classy

MAY 25, 2021

On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note. Check out how the Eat.Learn.Play. Foundation utilized Classy to elevate their donation form.

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Donation Tips Rate Mobile 67

Neon CRM

JUNE 6, 2023

You include images of Ruby as well as a video from the news clip when she was rescued. Ideally, the blog would be longer and include multiple images and pieces of media. Use Metrics to Improve Your Content Metrics from your campaign can help you understand your wider audience and your individual supporters.

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NTEN

JULY 28, 2010

What audience am I building for?” While the characteristics of your audience are important, they should not be the first thing dictating your design direction. Your audience is yours because of who you are. Regardless of whether a visitor is a member of your specific audience or not, people are people.

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NonProfit Hub

JANUARY 14, 2016

You also want to have a strong headline that complements the anchor text that got them there. For example, if someone clicked on a link in an email that said, “Register for XYZ event,” then the headline on the landing page should reflect that anchor text. This makes the flow from point A to point B seamless for your audience.

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Design Headline Reflection Action 28

See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. What’s the first step to pulling people in?

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YouTube Free Headline Search 40

Get Fully Funded

MARCH 14, 2022

When you think about your site map, think about your audience. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. They affect how you feel.

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Whole Whale

MARCH 28, 2023

It exists in the algorithms that govern your Facebook timeline, explains why YouTube always recommends the perfect video, or more recently, powers the Large Language Models (LLMs) like OpenAI’s Chat-GPT , Google’s Bard , or Bing’s AI Chatbot , and others that have made headlines. DO NOT misappropriate AI for human emotion.

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Nonprofits Source

JANUARY 23, 2023

5) Test different headlines and descriptions with RSAs. When it comes to Google Ad Grants, there are two main elements you’ll want to consider: Headlines: These are the titles of your ads and include the hyperlink to your landing page. Think of headlines as a way to grab readers’ attention.

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Grant Google Guide Headline 52

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” You can also employ “drumbeat” advertising strategies that repeatedly expose audiences to your messaging. Those insights should drive messaging and campaigns.

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Lesson Fundraising Digital Test 59

Nonprofits Source

NOVEMBER 3, 2017

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Image Alt Tag. As it turns out, relevant images get 94% more views than content without images.

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Beginner Digital Marketing Guide 91

Tech Soup

FEBRUARY 25, 2015

The country has been making global headlines in recent years, both for cross-border craziness as well as serious domestic concerns, including 2014 attempts by the Prime Minister to shut down Twitter prior to the election (in a country where nearly 20 percent of the population — equaling nearly 10 million users — has Twitter accounts).

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2008

Focus: If you want your audience to grow, you need to focus. Post frequently but not at the expense of quality, use images and photographs, write well, compelling headlines, shorter posts, keep it real, and use different formats. If you want to build an audience, use punctuation. Do at least one or all well. Keep at it.

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