Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. Included is an image of Dustin on tour in Iraq, wearing an ambiguous expression and surrounded by a dusty landscape.

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Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

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Google Grant Guide Adopt 335

Nonprofits Source

OCTOBER 11, 2017

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. However, despite this shift in audience platform preferences the strategic marketing process itself hasn’t changed much in the last 100 years. Work smarter, not harder.

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Process Content Digital Marketing 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.” Flickr Image by theamarand. What is micro content anyway?

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

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Social Media Headline Media Social 102

Byte Technology

AUGUST 10, 2016

By telling your audience why they received the message from you, you encourage them to react quickly. So choose images that are eye-catching and meld your brand or specific product into that imagery through strategic use of your logo. Be as clear as possible and include a prompt to take some sort of action.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Identify Your Unique Value Proposition & Broadcast it to Your Audience.

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Charity Lesson Marketing Digital 131

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

The art of writing good teaser headlines is critical to getting more interaction. If the audience is local, it is important to framing content and issues for local geographic area. Also, it allows you to test your own pre-conceived notions about what think YOUR audience wants. But I also love animals.

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Facebook Change Profile Impact 114

EveryAction

SEPTEMBER 20, 2016

If your goal is to engage + build relationships with your audience (hopefully it is!), Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for.

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Metrics Social Media Measure Media 100

The Storytelling Non-profit

DECEMBER 5, 2021

You know that’s aimed at a very specific target audience. This is a great example of copy that speaks to a specific audience with a clear message. But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work.

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Newsletter Charity Headline Learning 62

The Science Behind Engaging your Supporters

SEPTEMBER 27, 2018

While it’s important to follow standard best practices, engagement rates depend highly on the preferences of one’s audience, which can vary greatly between nonprofits who serve a diverse array of communities and issues. Take note of the type of theme and messaging that your list responds to and use this to inform future campaigns.

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Test Digital Headline Language 84

Byte Technology

FEBRUARY 21, 2017

In essence, it’s all about getting the most consistent and positive attention and building a loyal audience, no matter if the site is for a simple blog, a non-profit organization or an e-commerce concern. With it you can compare all sorts of different content, from themes to CSS variations to post titles and headlines.

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WordPress Test Site Plugin 100

The Fundraising Authority

MAY 8, 2021

Do you have a strong logo and some images on every page? You’ll specify the audience you want to reach based on where they are, what they’re doing online, and how much money they have. These audiences can be highly specific. Ad Group Ad Groups - the different ways we will try to reach our audience with ads.

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Grant Google Search Application 152

NetWits

NOVEMBER 5, 2010

More specifically, it’s providing content online or in emails (text, graphics, and/or even functionality or links to) that is only visible to a specific audience segment of your database. You’re about to send out this month’s eNewsletter and you want to focus on a call to give, but which topic do you focus on?

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NTEN

JULY 28, 2010

What audience am I building for?” While the characteristics of your audience are important, they should not be the first thing dictating your design direction. Your audience is yours because of who you are. Regardless of whether a visitor is a member of your specific audience or not, people are people.

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Pamela Grow

DECEMBER 14, 2023

Understand your audience. Include images of people. Note the strategies used in each example that may also appeal to your audience. Understand your audience. Audience research is key to any effective marketing campaign. Include images of people. Alt: This image shows the Covenant House home page.

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Tips Storytelling Images Camera 59

M+R

JANUARY 26, 2023

I’m going to level with you Straight talk and transparency bring the audience inside your circle of trust. <FirstName>, ICYMI: Here’s basically the same thing we said last time Most of your audience won’t have read or remembered your last message. Rip from the headlines The news is urgent, tangible, and real.

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email Work Sound Hurricane 111

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2018

For example, my one colleague replaced her profile photo with a black and white image that states “Away.” This research further confirms this advice, especially about not putting all your social media eggs in the Facebook basket and exploring other tailored experiences on social media that align with your target audience.

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Facebook Digital Strategy Social Media 77

Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Be sure to incorporate your nonprofit’s guiding principles and why these values are important to your cause on your homepage.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 19, 2008

Focus: If you want your audience to grow, you need to focus. Post frequently but not at the expense of quality, use images and photographs, write well, compelling headlines, shorter posts, keep it real, and use different formats. If you want to build an audience, use punctuation. Do at least one or all well. Keep at it.

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Media Cause

JANUARY 18, 2022

Introduced in May 2019, Google Discovery Ads are a relatively new ad format that allows marketers to get in front of their target audience in a different way—across various Google properties such as YouTube Home and Watch Next feeds, Gmail’s Promotions and Social tabs, and the aptly named Google Discover feed—all in one centralized campaign. .

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Google Digital Marketing Images 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 2, 2006

Wikipedia's definition of widget also points to some popular, cultural, and technical, including: A comic book character and copyrighted image. You need to know from where your audience is coming to your blog. Consider your audience when you select a particular widget. A reference to gadget in the Delta Airlines Logo.

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Nonprofits Source

NOVEMBER 3, 2017

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Image Alt Tag. As it turns out, relevant images get 94% more views than content without images.

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Beginner Digital Marketing Guide 91

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? test different images, ad copy, and targeting.

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Online Tips Calendar Test 71

Classy

AUGUST 23, 2021

Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. Decrease image sizes to promote faster load times. Try It on Classy . Trim unnecessary text .

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Get Fully Funded

AUGUST 1, 2022

Your newsletter’s audience Who you should sent your newsletter to? It’s a bad idea to try to combine every possible audience into one simply to make it easier for you. Use headlines to let the reader know what to expect in each section. Good images. Does it go to donors? Volunteers?

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 29, 2008

Charback's witty post describes a fictional (but ripped from the headlines) situation of a corporate blogger who has to address a customer's negative, vocal, but accurate criticism on the customer's blog. The organization recently went through an extensive image/re-branding strategy. Do you ignore them - saying don't feed the trolls?

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Social Media Media Remix Social 61

Get Fully Funded

MARCH 14, 2022

When you think about your site map, think about your audience. Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. They affect how you feel.

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Nonprofits Source

MARCH 21, 2018

They combine the perfect balance of fun and serious—as their aim is to protect the world’s oceans they can’t be too silly, but need just the right amount to keep their audience interested. The best part about Project Aware is that they connect well with their audience on social media. What We Can Learn. Conclusion.

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Social Media Resource Marketing Media 109

NTEN

MAY 27, 2010

So, as you collectively develop web sites to recruit, engage, retain, and cultivate your constituents, you must ensure your content in fact meets the needs of your target audiences. KNOW THY AUDIENCES. How can you reach target audiences if you don't explore who they are? Alt tags for images. But how? . Navigation (E.g.

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NTEN

SEPTEMBER 23, 2010

The better the image quality is, the more reading from screen resembles reading from paper and hence the performance differences disappear." I skim through headlines, looking for items that interest me, read the first few paragraphs of an article that catches my eye, and then decide if it's worth my time. I certainly don't.

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See3

OCTOBER 3, 2014

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. What’s the first step to pulling people in?

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2010

And, a symphony orchestra, made headlines when they crowdsourced musician auditions for the Youtube Symphony orchestra. How do you measure the impact of the crowd here? Does being engaged in the creation of the work spur more appreciation for the art form and hopefully attention and participation?

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Measure Fund Impact Minnesota 96

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

Stories (and narrative) are an opportunity for you to connect with your audience, communicate shared values, and catalyze your audience to donate. Your landing page copy and images need to be consistent with your ask. Look for stories and moments that will push the right buttons for your audience and drive them to take action.

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Storytelling Fundraising Calendar Headline 46

Classy

MAY 25, 2021

On Classy, you can effortlessly maintain brand consistency by enabling domain-masking, plugging in photos or video, customizing your messaging, and elevating your email receipts with a unique headline, background image, and thank you note. Check out how the Eat.Learn.Play. Foundation utilized Classy to elevate their donation form.

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Donation Tips Rate Mobile 67

Pamela Grow

JUNE 28, 2023

of their total audience. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. Your header image: This is the graphic that appears at the top of your message. Imagine the missed opportunities! Test your subject lines.

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email Social Media Rate ROI 52

Connection Cafe

APRIL 1, 2014

And finally, tell your audience what they can do to allow you to continue the great work. The “what” and “results” phases are called out in text, and the additional content is hidden behind images with attention grabbing “orange plus” links. Write it down. Canadian Wildlife Federation.

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Google Websites Nonprofit Blackbaud 54