TechImpact

JULY 21, 2014

Multiple audiences. By knowing exactly what has resonated with your newsletter recipients, and their donation habits, you can target your audience and send newsletters only to audiences you know the message will resonate with. Come up with some snappy titles and headlines that will attract clicks. Unneeded self promotion.

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Newsletter email Meme Images 246

Nonprofit Tech for Good

MAY 22, 2022

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. You will want to be sure you have a typeface that works nicely as a headline and another for body text. What Are Brand Guidelines? You also want to include any style decisions.

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Guidelines Photography Library Headline 304

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

Technique 331

Technique Websites Design Brain 331

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. Building an audience by attracting new subscribers to newsletters .

Google 335

Google Grant Guide Adopt 335

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

Action 250

Action Practice Tips Seattle 250

Association TV

MARCH 16, 2022

Usual suspects are headlines about post time, a hook, putting the right content in the right place and in front of the right people. Of course, posting a boring read with a jargon headline at 2 a.m. for your age 45+ audience is going to bomb. But is it just because you posted it in the wee hours while your audience is asleep?

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Content Create Headline Lithium 156

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Google 332

Google Grant Guide Nonprofit 332

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221

YouTube Industry Leadership Podcast 221

TechImpact

JANUARY 13, 2014

With more than 1 billion users worldwide, chances are good that there is a link between you and your target audience. Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications. Facebook is a powerful social outreach tool that is often under utilized.

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Facebook Social Media Headline Nonprofit 180

Nonprofit Tech for Good

JULY 4, 2021

Even though you won’t be networking in person, with online fundraising tools, you can still share success stories, celebrate your donors, energize your audience, and stay on brand the same way you would at an event that’d cost big bucks to put on. Connect your mission to headlines donors care about. It pays to pay attention.

Ideas 343

Ideas Online Fundraising Social Media 343

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. According to The Urban Institute, there are roughly 1.8 million nonprofits in the U.S. ,

Marketing 195

Marketing Fundraising Test Nonprofit 195

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2006

He goes on to mention that they're still learning about their audience and how they access the content on the organization's blog. He points to google analytics as a tool they have started using to track their audience. This isn't the only widget that uses RSS stream headlines or content from feeds.

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Headline Widget RSS Feeds 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2014

As our attention fragments and more and more of us are reading content on mobile devices, content creators are finding that the best way to engage audiences is with shorter, bite-sized chunks of content known as “Micro Content.” has published this really useful and free e-book on Micro Content.

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Content Headline Arts Map 106

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

Then I build out the content and discussion questions. In reviewing the data and themes from the audience input, some terrific questions about engagement popped out: How can we become better at using social media so that our channels experience more engagement and convert people to get involved? How can we get people to talk to us?

Social Media 102

Social Media Headline Media Social 102

Whole Whale

JUNE 2, 2022

To make sure your newsletter gets opened, you need to write clever (not the knife) headlines that cut to the point and entice people to click. . The best headlines are usually shorter than six words. Keep your headlines short, sweet, and to the point. People are more likely to click on headlines that include numbers or symbols.

Headline 52

Headline Newsletter Examples Tips 52

Nonprofit Tech for Good

DECEMBER 6, 2018

If Google Ad Grants didn’t exist, I’d still recommend that charities allocate a budget to Google Ads because they reach an extremely relevant, timely audience. Set up an ad for each keyword, and make sure the keyword appears within the ad copy: in both the headline and description. Always put your keywords in your Ad copy.

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Google Grant Profit Adwords 246

.orgSource

APRIL 1, 2024

But associations tend to use it like a warm-up act instead of making video the headliner these statistics suggest that it should be: A HubSpot survey of 3,000 respondents indicates that 54% of consumers preferred video marketing from their favorite brands. These are three interwoven trends that are currently in my sites.

Trend 221

Trend Influence Taxonomy China 221

.orgSource

DECEMBER 26, 2022

Jennifer Michael, Chief Operating Officer at the American Board of Medical Specialties described how to create learning experiences that are variegated, tailored to the audience, and transformational. Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology.

Culture 221

Culture Technology Community Associations 221

Nonprofits Source

OCTOBER 11, 2017

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. However, despite this shift in audience platform preferences the strategic marketing process itself hasn’t changed much in the last 100 years. Work smarter, not harder.

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Process Content Digital Marketing 98

Byte Technology

AUGUST 10, 2016

By telling your audience why they received the message from you, you encourage them to react quickly. Does it resonate with your target audience, whether they are tweens or seniors, Millenials or mid-lifers? Maintain consistency by keeping your ad simple and pair a headline with a message in a way that doesn’t overwhelm readers.

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Facebook Headline Massachusetts Attention 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 12, 2011

If that headline caught your attention, thank Robin Good , a virtuoso content curator, who will join me remotely from Italy when I do a talk on content curation at the next Social Media 4 Nonprofits Conference in January. Robin re-wrote the headline of this post from Seth Godin called “ The Trap of Social Media Noise.

Content 98

Content Headline Italy Aggregator 98

Bloomerang

JULY 16, 2024

Our growing library of pre-built templates, complete with starter copy, will have you on your way to creating emails in record time that resonate with your audience and inspire them to give generously. An industry-first AI-powered writing assistant: Don’t let writer’s block slow you down.

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email Template Library Headline 103

Nonprofit Tech for Good

NOVEMBER 7, 2020

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. By sharing a long-form version of Rani’s story that includes lots of visuals , WFP USA makes it easy for readers to immerse themselves in her world.

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Channel Sierra Leone Story Digital 252

Care2

OCTOBER 14, 2014

If your nonprofit is about to embark on a website redesign, a website audit, or even online content planning for year-end fundraising, it''s important to come up with a content strategy that is tailored to your specific audiences. Headlines are everything. You just need to be where your audience is. Well sort of!

Content 70

Content Headline Advocacy Social Media 70

M+R

APRIL 29, 2021

This year’s big headlines are: . Audiences grew across all digital channels. Email list sizes were up by 3%, Twitter followers increased by 25%, and mobile audiences by 26%. If you’re interested in joining us next time around, sign up at mrbenchmarks.com. ). Online revenue for nonprofits increased by 32% in 2020.

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Benchmark Hunger Headline FAQ 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Identify Your Unique Value Proposition & Broadcast it to Your Audience. Ideally it will appear in the headline on your homepage, but don’t stop there; follow charity: water´s lead and weave it into other parts of your site, your social media messages, blog posts and your explainer video. So I’ll wrap it up by talking about copy.

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Charity Lesson Marketing Digital 131

Nonprofit Tech for Good

AUGUST 9, 2021

Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Every action and interaction that your staff make inside the LinkedIn community helps increase your nonprofit’s brand credibility and exposure.

Linkedin 356

Linkedin Practice Social Media Sponsor 356

M+R

JANUARY 24, 2022

But here’s the thing: The audience for a piece of creative must believe the content is relevant to them, or they will ignore it. At its heart, relevance is about understanding who our audience is and what they value, and using our creative to connect to that identity. The question here is: what is already top of mind for our audience?

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Rhode Island Effective Build Demographics 98

Care2

FEBRUARY 29, 2012

Target Audiences – Before you write your blog post, think about whom your target audiences are for that particular post. It’s ok for you to target different audiences with different posts. Utilize bullets, short paragraphs, and bolded headlines to make the blog posts scannable. Frogloop's got you covered.

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Tips Headline Web Wikipedia 67

Get Fully Funded

DECEMBER 4, 2022

A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . So, getting your story in the news is still a worthwhile strategy, particularly if your nonprofit is young and needs a bigger audience. Start with a headline that summarizes your news.

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Story News Press Local 122

Candid

MAY 10, 2023

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 2: Define your audience Understanding your audience can make or break your communications campaign’s success. This is where a communications campaign can come in handy.

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Communication Campaign Channel Measure 98

M+R

JUNE 5, 2023

Receptive and swayable audiences are becoming harder and harder to reach. Collaborating with influencers — working with them on messaging in a two-way dialogue — helps your campaign reach these audiences authentically. “Taxpayer” groups. Gold standard advocates. Enter spaces you otherwise would not have access to.

Conservancy 98

Conservancy Influence Mail Headline 98

Forum One

MARCH 5, 2024

The Smithsonian American Women’s History Museum’s headline program for Women’s History Month is “Becoming Visible,” an interactive digital exhibition launching on International Women’s Day, March 8, 2024. Forum One worked with the Museum to create the 10-minute digital experience, which will be available this Friday on the Museum’s website.

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History Museum Headline Celebrate 89

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

Ideas 111

Ideas Donation Online Strategy 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 19, 2012

Also, you need, as Jan Gordon points out in the skype video interview, to know the audience’s content consumption patterns and interests. What’s the context that you an share to help your audience understand it better. Jan practices what she preaches about engaging with your audience about the content your curate.

Social Media 109

Social Media Content Practice New York City 109

EveryAction

SEPTEMBER 20, 2016

If your goal is to engage + build relationships with your audience (hopefully it is!), Amy recommends testing different types of posts (a bold graphical image with copy vs a link with preview image + short description, for example) to determine which ones resonate most with your audience and produce the results you're hoping for.

Metrics 100

Metrics Social Media Measure Media 100

The Storytelling Non-profit

DECEMBER 5, 2021

You know that’s aimed at a very specific target audience. This is a great example of copy that speaks to a specific audience with a clear message. But what I really want to highlight is how they divide up the newsletter sections with great headlines. They use very catchy headlines that show the organization’s work.

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Newsletter Charity Headline Learning 62