Greater Giving

APRIL 16, 2021

Reaching out to a selected group of donors can sometimes miss the mark and not make it to the intended audience. Creating messages that are geared toward them can vary greatly in language, graphics, images, and all other elements. Messages could have a bigger impact if they are scripted to address their preferred type of commitment.

Communication 80

Communication Donor Strategy Phase 80

CauseVox

AUGUST 11, 2022

We’ve got your back and by “got your back” I mean we’ve put together this complete guide to building the plan for your capital campaign. You’ll want to craft some specific language for your board early on to let them know what their role is and how they can help. Only problem…you’re not totally sure how to plan a capital campaign.

Campaign 71

Campaign Build Pledge Phase 71

Connection Cafe

OCTOBER 4, 2013

I’m not insinuating that you stop dreaming up great ideas for infographics - without great ideas, we would all be hitting the back button- but before you go too far down a path, make sure you’ve got data as your guide. 2) Know Your Audience. Knowing your audience is critical. Should it work well on a tablet?

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Share Create Tips Audience 45

Nonprofit Tech for Good

JULY 5, 2019

So set objectives and let them guide you. Finally, your social media ambassadors will enjoy some influence with a particular group of people you are targeting as a current or desired audience. Do you use “they” in the singular to avoid binary language? These are guides you’re providing – not mandates.

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Social Media Effective Program Media 269

Qgiv

AUGUST 27, 2021

At Qgiv, we guide our work by keeping our core values top of mind, and one of those values is empathy. Consider your audience and the main demographics that will be attending. At the end of the day, the safety of your guests, volunteers, vendors, and staff should always be your guiding light. Not sold yet? Will they be refunded?

Personal 52

Personal Sponsor Virtual Volunteer 52

Achieve

OCTOBER 11, 2019

Video marketing, in particular, can be a great way to educate your audience about the problems your organization is working to solve. You’ll need to help your audience understand what makes your organization different and what makes your cause worthy. START WITH YOUR AUDIENCE AND YOUR GOALS. local community event.

Video 52

Video Marketing Vlog Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Screencast Audience and Learning Objectives The audience for this screencast is nonprofits that know they need to analyze the success of their Web sites, but aren't sure where to begin. What follows is a very rough draft for a script. Show example of Idealist tracking the different language versions and geographic distribution.

Screencast 50

Screencast Analytics Measure Web 50

Connection Cafe

OCTOBER 22, 2013

If we decide to do moderated usability tests, we’ll need to start by recruiting 6-8 participants that are representative of the site’s target audience groups. Once we identify what questions we want to answer, I’ll fashion a script for a moderated usability test to guide the conversation during the course of the test.

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Test Design Process Web 33

Whole Whale

NOVEMBER 12, 2023

Flip the script from “ Look what you made me do ” to “Look what you did.” They also tailored the language of the body text to focus on supporters versus the organization itself: “You blocked the Muslim ban. For more on crafting a winning subject line , check out our guide. You saved our health care.

Sound 52

Sound Review Organization Hints 52

Nonprofits Source

OCTOBER 11, 2017

In this article, I’m going to share a strategic marketing process that, when followed, will help you create content your audience will love. However, despite this shift in audience platform preferences the strategic marketing process itself hasn’t changed much in the last 100 years. Work smarter, not harder.

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Process Content Digital Marketing 98