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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Define your segmentation goals. Any strong strategy starts with goal-setting. Let’s get started! Select segmentation criteria.

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Are We There Yet? Piloting An Audience-First Donor Journey

The NonProfit Times

Mapping an audience journey can be just like that vacation plan, paying off at every stage of the constituent life cycle. Organizations where managers invest the time into mapping journeys will see impacts starting at the awareness stage and driving well into influencing retention and advocacy. How old is the audience?

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Making Mid-Level Donors Your Target Audience

The NonProfit Times

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

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Design Series: Understanding Audience Needs

Forum One

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. With the year half way over, this is the perfect time to evaluate your progress so far. Did you mail out an appeal at a different time? Now how does this play into your ROI?

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It’s Time for Nonprofits to Invest in True Digital Transformation

Forum One

Suddenly, digital transformation wasn’t just an aspirational goal; it was a mission-critical investment. Did you complete all your ambitious digitalization goals? Now is the perfect time for your nonprofit to invest in true digital transformation. And they needed to do it right away. Or has your digital strategy stalled out?

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How to Promote Matching Gifts to Your Audience: 4 Best Practices

CauseVox

Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters. This helps donors see in real time the impact of their donation. Donors can see that their gift was matched 1:1 as soon as they donate.