Audience Goal Script Voice 
Nonprofit Tech for Good
JULY 22, 2024
After graduating with a BFA in drama & music from New York University’s Tisch School of the Arts, Ellen spent ten years bringing joy to audiences nightly as one of only ten lead performers in the longest running musical revue in the world—San Francisco’s “Beach Blanket Babylon.”
Pamela Grow
JUNE 6, 2024
Rather than addressing your entire audience, these videos are specifically for the supporter who receives them via email , text, or social media message. Record any scripted lines in a quiet area and use free resources, like YouTube tutorials, to find the editing tricks you need. Videos for specific supporters. Host office tours.
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M+R
JULY 10, 2023
I often tell folks that making a practice of self-editing is a great way to level up : finish your draft (email appeal, social media post, video script, or whatever else), walk away from it for a minute, and then go back and make changes as an editor would. Q: Do I know what my goals and guidelines are? Fair enough.
Media Cause
FEBRUARY 12, 2024
Paid social is, in simple terms, paid advertising that takes place on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, etc with specific targetted audiences in mind. 2 Audience Engagement: Getting the hang of Social SEO is all about creating content that clicks with your audience.
Whole Whale
MARCH 22, 2023
Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. Prime with your data : To personalize the AI-generated content, incorporate relevant information from your nonprofit, such as email copy, key metrics, goals, mission and core values. Build out code (see the bottom).
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 6, 2017
To design an effective bot, you first need to figure its purpose and how it connects to your goals. You also need to think about its voice and tone and how it can be relevant and engaging to your target audience. The next step is figure out the script and pathways for the conversation. There are two design tasks.
NetWits
MAY 19, 2011
First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 2) Educate. 5) Acknowledge.
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