Nonprofit Tech for Good

DECEMBER 3, 2020

For example, the Dolphin Project : If your nonprofit has 10,000 fans and regularly utilizes Facebook Live, but you lack in engagement to qualify for the subscription service, boost a couple of your posts and select “Get more engagement” as your goal. Then, target a global, open audience.

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Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

DECEMBER 28, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Everything we do online (our website, email program, advertising, social) is tied to our goals of advocacy and fundraising, or some other kind of lead generation. Are you currently investing resources in mobile marketing i.e,

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United States Social Media Media Interview 230

Greater Giving

DECEMBER 26, 2024

The Masterful Marketing Strategies for Your Auction Packages webinar shared step-by-step tips for creating irresistible auction content and reaching your audience through pre-event campaigns, engaging descriptions, and thoughtful displays. Live Video Power: Capture your audiences attention during the event to drive higher bids.

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Fundraising Giving Social Media ROI 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. SXSW Poetry Slam Slides View more presentations from kanter.

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ROI Social Media Slides Media 77

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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ROI Strategy Marketing Social Media 81

The Modern Nonprofit

FEBRUARY 4, 2025

Why Metrics Matter for Your Nonprofit Measure Success Metrics reveal whether your fundraising campaigns and strategies are achieving the goals youve set. Why It Matters : Understanding your average gift size helps you set realistic goals and identify areas to encourage higher giving levels. Compare DAC across different channels (e.g.,

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Metrics Track Fundraising Nonprofit 52

Nonprofit Tech for Good

FEBRUARY 1, 2011

There are definitely tools that I spend less time with, but that’s because I may not have found our audiences very active on them or I may just be spending time on other sites. Our programs have started working social media outreach into some of their job descriptions, especially when their goals revolve around cultivating certain audiences.

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Social Media National Media Interview 190

Nonprofit Tech for Good

JANUARY 17, 2019

A new year brings new goals and now is the perfect time to plan your social media content calendar for 2019. It’s an easy way to set measurable goals and to align your objectives with your daily posting. There’s no need to be active on all social channels if you don’t get ROI from them. 10 Steps to Create a Content Calendar.

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Social Media Calendar Content Media 275

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences.

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ROI Examples Results Social Media 91

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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Leadership YouTube Audience Professional 221

.orgSource

JULY 3, 2023

Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. I realized that associations already had the content and the audience. My goal with WorkerBee.TV In that scenario, all of the best content only hits approximately 15 percent of the audience. Animoto) Dan Stevens, President of Association.TV/WorkerBee.TV,

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Video Communication Strategy Create 221

.orgSource

OCTOBER 31, 2023

We’ll send our audience back to work with new insights and answers to challenging questions like these: How can our organization prepare to manage disruptive events like the pandemic? How do we stay on track and meet our goals? Sponsored by Nimble AMS We’ve crafted a great educational program, but it’s not delivering ROI.

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Sponsor Associations Director Retention 275

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

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ROI Channel Measure Results 57

Nonprofit Tech for Good

DECEMBER 5, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. One of my goals for 2011 is to better track the amount of time I spend on social media posting, planning, etc, and measuring that against actual engagement, as measured by: donations (via special source codes) and engagement (comments, reTweets, etc).

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Social Media International Interview Media 208

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. They must contribute to your final goal. According to David Almacy, the best five tools to measure social media ROI right now are: TweetDeck.

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Social Media Channel Difference Media 122

Amy Sample Ward

AUGUST 18, 2009

Goals & Objectives. Evaluate your goals and objectives, as an organization. You will not be able to identify tools and engagement methods for your organization online without knowing the bigger picture and without knowing it in concrete goals that will let you build and work towards them. WeAreMedia’s ROI Toolbox.

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Social Media Strategy Media Social 190

.orgSource

APRIL 1, 2024

Align Strategy and Marketing Align strategic goals with marketing initiatives , and ensure that all teams understand their role and responsibility to deliver results.orgSource Vice President Marketing Communications, Jane Pearson, offers this advice: “The marketing department is not just an external brand ambassador.

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Trend Influence Social Media Associations 221

sgEngage

DECEMBER 4, 2024

What questions do they have? Managing change is key to the return on investment for any initiative because if the staff doesn’t adopt the change, then the ROI is zero. A successful communication plan considers different audiences, communication channels, and vehicles. What don’t they know? Your staff is certainly one.

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Change Management Adopt Change Management 98

Nonprofit Tech for Good

DECEMBER 9, 2022

Better supporter retention leads to less time needed to pursue new donors to reach financial goals. Join Giveffect on January 18 for a free webinar, How to Diversify Your Nonprofit Funding in 2023 , to learn how to diversify your fundraising efforts in 2023 to mitigate risk and reach your fundraising goals. 3) Major Gifts.

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Fund Nonprofit Pledge Donor 323

Media Cause

FEBRUARY 7, 2023

Therefore, when we create a media campaign , we always have a plan in place to measure paid media ROI (return on investment) and the success of every dollar invested. What is Paid Media and Paid Media ROI? This is when a campaign’s KPIs will tie directly back to the campaign investment to measure the paid media ROI.

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ROI Media Nonprofit Social Media 52

Bloomerang

MAY 30, 2022

A fundraising plan defines clear goals, keeps your team on track, provides accountability, and ultimately helps you raise more for your cause. Establishing a baseline rooted in past successes and failures allows you to set measurable, realistic goals. How many of our fundraising initiatives reached their goals? Define goals.

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Guide Fundraising Social Media Donor 140

sgEngage

JANUARY 29, 2025

Thats why increasing your return on investment (ROI) in all areas of your operations is critical, especially for your nonprofits website. With that in mind, lets explore key tips to understand and increase your nonprofit websites ROI. Lets explore ways to enhance these features to create a better online experience that drives ROI.

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ROI Websites Drupal Donation 52

Get Fully Funded

AUGUST 25, 2023

When leveraging any fundraising or marketing tool , you want to make sure that resource has a high return on investment (ROI). Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. What Impacts the ROI of Google Ads for Nonprofits? What Is ROI?

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ROI Google Nonprofit Grant 52

Association Analytics

MARCH 1, 2022

Choose your goals wisely to make sure your quick win is indeed quick. As long as you choose your goal(s) wisely, build your core team, and move through the process it is worth sticking it out until the end. Keep your communication style simple to capture the attention of your audience. Limit the scope to be intentional.

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Analytics Chapter Associations Data 169

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

Finding the ROI. One reason for the disconnect between stated belief in video and video budgets has been the lack of hard data about the return on investment (ROI). It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. If you ever hope to reach a younger audience, you need to be using video.

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Video Communication Strategy Nonprofit 139

Greater Giving

OCTOBER 29, 2024

Cost-effective : Compared to print marketing or paid ads, email is a budget-friendly option with a high return on investment (ROI). Targeted outreach : You can tailor your email campaigns to specific segments of your audience, increasing engagement and donations. Will you join us in this movement? Together, we can do so much good.

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email Campaign Fundraising Template 52

.orgSource

DECEMBER 11, 2023

Associations have had challenges with the idea of marketing beyond their memberships and finding new audiences,” David advises. The association’s goals were to provide ongoing CE, offer physicians feedback on strengths and weaknesses, and fit more seamlessly into their lifestyle, all at a lower cost,” Jennifer advised.

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Tech Online Gartner Digital 221

Allegiance Group

JANUARY 14, 2025

Whether youre a small nonprofit or a large organization with a national or even global reach, SMS messaging can elevate your fundraising strategy, help build deeper donor relationships , and increase the ROI of your online and offline campaigns. SMS messaging stands out as one of the most effective ways to reach your audience.

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Fundraising Tips Donor Broadcast 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

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ROI Train Training Practice 52

Gyrus

MARCH 20, 2024

Best Practices to Improve Your Training ROI GyrusAim LMS GyrusAim LMS - In today’s fast-paced business environment, investing in employee training is crucial for maintaining a competitive edge. However, simply providing training is not enough; you must ensure that your training programs yield a high return on investment (ROI).

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ROI Train Training Practice 52

Bloomerang

JANUARY 3, 2022

I hope that you smashed your goals and are currently basking in the glow of knowing that you’ll be making an even bigger impact in 2022. . Taking stock of how your results compare to your campaign’s goals is the best way to set yourself up for future success. . So, ask yourself : What was your original fundraising goal?

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Evaluation Metrics Campaign Fundraising 132

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

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Social Media Media Social Nonprofit 118

DNL OmniMedia

DECEMBER 12, 2024

To reach the right audience and inspire action, you need a strong understanding of nonprofit marketing essentials and a thorough strategy. Connecting with several different audiences: Nonprofits have several audiences to keep in mind, including donors, volunteers, beneficiaries, sponsors, and more. There are more than 1.8

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Marketing Guide Nonprofit Social Media 52

Qgiv

MAY 10, 2023

But how do you effectively maximize text message fundraising’s ROI? Create simple keywords The first step in maximizing your text fundraising ROI is to create simple keywords. This makes it more likely that your text fundraising audience will actually text the keyword to your text fundraising phone number.

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ROI Effective Fundraising Social Media 52

Association Analytics

FEBRUARY 14, 2022

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. Paint a picture that your audience will recognize themselves in. Take action!

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Analytics Associations Case Study Data 169

Bloomerang

JUNE 20, 2023

In this article, we will provide five tips to help you identify and secure sponsors for nonprofit events that will position your organization to achieve its fundraising goals. Understand your audience to identify target sponsors The first step in event sponsorship success is to understand the audience for your event.

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Tips Sponsor Demographics Audience 108

Nonprofit Tech for Good

NOVEMBER 15, 2019

Who Raiser’s Edge is great for: Organizations with large development teams and aggressive fundraising goals. It’s difficult to know the ROI numbers for any of the above platforms because ultimately your CRM’s effectiveness relies on how you use it. 5) Neon :: neoncrm.com. Cost: $49/month to $299/month.

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Relationship Software Management Nonprofit 240