Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Define your segmentation goals. Any strong strategy starts with goal-setting. Let’s get started! Select segmentation criteria.

Audience 111

Audience Effective Tips Database 111

Nonprofit Tech for Good

MAY 4, 2022

Choose people that have different understandings and relationships with your (new) organization and whose influence with their peer group is notable. Work with them to get input from a good cross-section of stakeholders to understand goals, strategies, and perceptions so that you can turn them into communications that make sense.

Tools 279

Tools Effective Nonprofit Evaluation 279

sgEngage

DECEMBER 19, 2024

Whether youre a nonprofit, educational institution, healthcare organization, or a socially responsible corporation, a well-designed website sets the stage for stronger donor relationships, more engaged volunteers, and deeper community trust. Know Your Target Audience(s) Your supporters arent a monolith.

Websites 96

Websites Design Collaboration Nonprofit 96

sgEngage

DECEMBER 5, 2024

Once you’ve established a solid fundraising foundation, you can start exploring other avenues, such as peer-to-peer fundraising or crowdfunding to reach a broader audience. These tools help you track donor interactions, segment your audience, and tailor your communications to maximize engagement.

Grant 98

Grant Fundraising Fund Nonprofit 98

.orgSource

OCTOBER 9, 2023

Isolation taught us the value of the relationships and the technology that sustained our communities. But the relationships we cultivated over years were critical in the early days.” Kristine’s Story The goal of the Kitchen Cabinet was to talk about the great things restaurants do in Milwaukee. But COVID reinforced that lesson.

Milwaukee 221

Milwaukee Wisconsin Associations Collaboration 221

Whole Whale

MARCH 28, 2025

At Whole Whale, we see too many nonprofits with a too narrow approach to digital marketing that misses out on building long-term relationships and sustainable support at scale. To move your mission forward, you need a full-funnel digital marketing strategyone that nurtures your audience from first touch to lifelong champion.

Digital 52

Digital Strategy Marketing Nonprofit 52

CauseVox

DECEMBER 5, 2024

Since you probably raise a good percentage of your fundraising goal during the month of December, you have to make the time count! Try these 13 successful, yet underutilized strategies to help you raise more money and create stronger relationships this year-end. Here are our tips on promoting your matching gift to your audience.

Campaign 100

Campaign Giving Strategy Donor 100

sgEngage

NOVEMBER 27, 2024

Regular updates, personalized appeals, and segmented lists can help build lasting relationships with donors and drive consistent contributions. Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online.

Online 98

Online Support Fundraising Digital 98

Nonprofit Tech for Good

DECEMBER 9, 2022

These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite. Benefits for Your Supporters. 3) Major Gifts.

Fund 323

Fund Nonprofit Pledge Donor 323

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. While paid ads and steeply-priced lead lists may deliver short-term results, long-term donor relationships are built on trust and community. Ready to meet (and exceed) your 2024 fundraising goals? Say their name. Don’t fake it.

Social Media 251

Social Media Organization Fundraising Media 251

Candid

OCTOBER 16, 2024

In this age of digital overload and short attention spans, nonprofits that want to raise more money will instead create and sustain authentic, productive, long-term relationships with a network of individuals, corporate executives, government representatives, and/or impact investors.

Fundraising 98

Fundraising Nonprofit Grant Language 98

CauseVox

DECEMBER 2, 2024

As you reflect, identify the elements that resonated most deeply with your audience. Adjust Year-End Goals Based on GivingTuesday Insights Again, since time is of the essence, this step should be swift. If your GivingTuesday goal wasn’t met the day of, don’t worry—extend that goal into your year-end plans.

Campaign 82

Campaign Fundraising Social Media Gift 82

.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. It is a one-dimensional attitude toward what should be a dynamic relationship. Member needs become the force that directs organizational goals and objectives.

Digital 221

Digital Life Data Skills 221

.orgSource

FEBRUARY 6, 2023

This representative should be dedicated to building lasting relationships with members and helping your organization fine-tune culture, products, and services to meet their changing needs. They should be an empath who channels both your brand persona and its audience. “Guessing about member preferences is not an option.

Experiment 44

Experiment Marketing Game Gartner 44

.orgSource

FEBRUARY 12, 2024

Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Integrated goals, objectives, and tactics keep everyone on point.

Collaboration 221

Collaboration Marketing Integration Trend 221

.orgSource

MAY 15, 2023

Highlight the Advantages There are plenty of incentives for these two teams to develop a symbiotic relationship. Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. Integrated goals, objectives, and tactics keep everyone on point.

Collaboration 221

Collaboration Marketing Team Integration 221

Nonprofit Tech for Good

APRIL 2, 2023

Keep reading to check out our list of ways your nonprofit can leverage ChatGPT and use AI to enhance donor relationships, optimize communications, and ultimately increase revenue. But quick technological advancements can be overwhelming, causing many people to feel uncertain about where to begin.

Tools 359

Tools Fundraising Donor Analytics 359

Nonprofit Tech for Good

DECEMBER 6, 2019

They attract an ideal audience—donors and businesses with high-capacity networks often interested in supporting community events with exposure to an affluent and influential demographic. 1) Clearly define your goals for the event on the front end. Are you looking for meaningful ways to build relationships with donors and sponsors?

Fundraising 245

Fundraising Practice Tips Sponsor 245

.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. At.orgCommunity’s March 13 Leadership ColLAB, the group discussed how to use technology to put HEART into our relationships with our members, staff, and constituents. The same concept applies to organizations.

Leadership 221

Leadership Technology Associations Discussion 221

Nonprofit Tech for Good

NOVEMBER 1, 2020

The first thing that you’ll need to do is start creating content that will attract your target audience. This will give you the best chance of getting your posts in front of your target audience. You can also use the data to measure your progress against your goals. 1) Establish a presence on social media for your association.

Social Media 336

Social Media Associations Media Social 336

Nonprofit Tech for Good

APRIL 3, 2022

Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. Many boards have policies requiring the full board (or each member individually) to hit a fundraising goal and this worksheet helps get them organized and on a path to success. 50 helps us feed one child for a week.”).

Fundraising 336

Fundraising Donation Donor Social Media 336

Nonprofit Tech for Good

OCTOBER 25, 2019

The reason these peer-to-peer fundraisers are so effective is that they can tap into networks of people who aren’t personally invested in your cause but who are willing to give based on their relationships with your organization’s supporters. If you reach your initial goal early, you can always raise it to a higher figure.

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Facebook Fundraising Raise Campaign 223

Nonprofit Tech for Good

FEBRUARY 11, 2022

For nonprofits, a well-executed pop-up can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors. You can also use tools such as Zapier to send audience data from place to place. Let’s start by defining what a pop-up is. Test out the options.

Websites 301

Websites Work Nonprofit email 301

.orgSource

DECEMBER 26, 2023

Over the next few posts, I’m going to explore how AI grounded in EI can be your association’s superpower helping you accomplish those New Year’s goals and bring out the best in every team. In other words, know when you have the audience in your pocket and what to do if they are clearly not in your camp.

Associations 221

Associations Skills Culture Leadership 221

Greater Giving

DECEMBER 26, 2024

In the Secure Unforgettable Auction Items for Your Next Fundraiser webinar , fundraising expert, Hannah Yang, shared secrets for sourcing high-value items, building relationships with donors, and making compelling asks. Build Relationships : Foster long-term partnerships with donors for repeat success.

Fundraising 52

Fundraising Giving Social Media ROI 52

.orgSource

MARCH 28, 2023

The goal is to develop short, mid, and long-range strategies with flexibility baked into the design. Kristine Hillmer, President and CEO at the Wisconsin Restaurant Association, described this experience to our audience at.orgCommunity’s recent leadership ColLAB event. But COVID reinforced that lesson.

Milwaukee 221

Milwaukee Wisconsin Associations Relationship 221

Bloomerang

DECEMBER 6, 2021

Good communication is the key to being an effective fundraiser, building strong relationships, leading well, and serving the people you’re working to help. The audience needs to hear the message but wants to consume the peanut butter, so to speak. . Setting goals and objectives for telling your story. I have good news!

Storytelling 132

Storytelling Strategy Develop Help 132

Nonprofit Tech for Good

SEPTEMBER 19, 2024

Many campaigns relied heavily on corporate relationships and digital platform integration to boost their visibility and engagement, making this a significant factor. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

Campaign 236

Campaign Giving Nonprofit Google 236

Nonprofit Tech for Good

JANUARY 16, 2022

When you’re able to set the stage with analytics and donor attributes – like their wealth rating, public giving records, and personal interests – you can strengthen your understanding of each donor segment, and position your asks to speak to specific audiences. Winter 2022. Tips and Templates to Get Started with Nonprofit Crowdfunding.

Fundraising 269

Fundraising Strategy Nonprofit Social Media 269

.orgSource

SEPTEMBER 10, 2024

We can decide what experiences and relationships to create.” These digital touchpoints allow associations to reach a wider audience, providing flexible options for members to participate and engage. Foster Creation Besides being a catalyst for relationships, technology inspires new products and services that enrich collaborations.

Technology 251

Technology Collaboration Interaction Associations 251

Greater Giving

DECEMBER 2, 2024

Fundraising Manager Your nonprofit’s fundraising manager or director will oversee all fundraising activities, develop high-level strategies, and ensure that fundraising efforts align with organizational goals. They’ll also need strong writing and communication skills to create proposals and interact with grantmakers.

Team 52

Team Fundraising Grant Gift 52

Nonprofit Tech for Good

MAY 27, 2023

These consistent gifts, known as recurring donations, help your organization’s long-term fundraising success and retention goals. A smart monthly giving program will help you reach new segments of your audience by showing donors how to fit giving into their monthly budgets.

Donation 249

Donation Guide Nonprofit Retention 249

Nonprofit Tech for Good

MARCH 21, 2019

But when it comes to social fundraising, try to go one step further and encourage your supporters to use their own voices to share what they’re doing with your cause and tap into a whole new audience that might be unaware of your nonprofit and mission. Craft your supporter’s journey. Let go of control (at least a little bit).

Fundraising 267

Fundraising Social Practice Online 267

CauseVox

MAY 29, 2024

You’ve worked hard to build up relationships with corporate sponsors, a major donor, or compiled a matching grant application, and now you have successfully secured a matching grant for your campaign. Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters.

Audience 75

Audience Gift Gambia Practice 75

.orgSource

AUGUST 28, 2023

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

Leadership 221

Leadership YouTube Audience Professional 221

sgEngage

OCTOBER 15, 2024

By openly sharing their own experiences with giving and volunteering, they can amplify your organization’s message and reach broader audiences. It’s about relationships, expertise and shared goals. Encouraging Public Figures to Promote Generosity Leaders across sectors have the power to shape norms and inspire action.

Action 103

Action Impact Report Social 103

Association Analytics

JUNE 17, 2021

By cultivating a strong relationship with this group you can also foster repeat attendance. Situation : We’ve looked at the trend analysis and it indicates that we are not projecting to make our registration goal. By narrowing down their motivation, you can market that value to prospects with similar characteristics.

Associations 318

Associations Data Registration Analytics 318