Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Define your segmentation goals. Any strong strategy starts with goal-setting. Let’s get started! Select segmentation criteria.

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Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, I am thrilled to partner with public speaking coach Eileen Smith of Spokesmith , to give you these six incredible tips that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Walk in their shoes!

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Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Ready to meet (and exceed) your 2024 fundraising goals?

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Nonprofit Tech for Good

JUNE 24, 2023

Moreover, nonprofits can expand their reach and engage with a wider audience by improving the overall user experience with accessible communications. Understanding what WCAG criteria is new and what remains relevant is important for growing your supporter base and maximizing your impact. Spread the word!

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Nonprofit Tech for Good

DECEMBER 28, 2021

Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Take the stress out of giving.

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The NonProfit Times

AUGUST 2, 2024

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Lifestyle and interests, opinions and activities impact also impact transactional and social preferences.

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Audience Donor Demographics Maryland 94

Nonprofit Tech for Good

MAY 16, 2021

By Audrey Phillips , a customer success manager at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Mention the donor’s past involvement with your organization and the impact their previous gifts have made.

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Association Analytics

JANUARY 8, 2024

In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. A data audit doesn’t need to be a huge scary undertaking, we’re simply talking about taking a look at your goals. So how do you make a Fresh Start?

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Impact Strategy Associations Data 169

sgEngage

NOVEMBER 5, 2024

To get the attention of your donors and increase their engagement, you can make your impact report come to life. To do that, it needs to live where your audience lives: online. Identify Your Audience One of the most elemental steps of digital reporting is identifying your audience.

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Nonprofit Tech for Good

SEPTEMBER 12, 2021

By Jess Woloszyn , Content Specialist at Classy.org – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Show them precisely what impact their gift will make. Giving Tuesday 2021 is right around the corner.

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Nonprofit Tech for Good

JULY 17, 2022

A recurring donation allows supporters to spread the financial impact of their giving across the entire year, lessening the acute financial effect. To start building your recurring giving program, identify your goals, analyze your audience, and plan a campaign to promote monthly giving. About the Sponsor.

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Donation Gift Retention Philanthropy 342

Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify! Don’t worry, it doesn’t need to be complicated.

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Nonprofit Tech for Good

JULY 7, 2022

Creating your next fundraising campaign requires a lot of work: you must identify your goals, your audience, segment your lists, create compelling content, and set up and test everything in your CRM. How will you hit your fundraising goals if you are not able to engage? About the Author.

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Nonprofit Tech for Good

JANUARY 24, 2019

Treat peer-to-peer like any other initiative; set clear goals even if you have to modify them later on. Set a clear goal. Goals are so important to have something to work towards, but to also keep you motivated and on track. However, you’ll want to make sure you set goals that are realistic, as well.

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Program Practice Fundraising Platform 279

Nonprofit Tech for Good

APRIL 2, 2023

1) Creating Custom Donation Appeals in Minutes Use ChatGPT to craft a sequence of donation appeals with the goal of encouraging your stakeholders to make a donation. Tailoring your messaging for each segment can result in increased engagement and higher email open rates, ultimately leading to more significant impact for your nonprofit.

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Tools Fundraising Analytics Analysis 359

Nonprofit Tech for Good

MAY 22, 2020

With this option, the presenters will need to look directly at the different devices throughout the presentation to have “eye contact” with the audience. For some situations, this can be a fine solution that allows you to reach more of your audience at the same time.

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Association Analytics

MARCH 1, 2023

From inflation to the increasing expectations of consumers and employees, to the continuously changing digital space, there are a lot of factors that might be currently impacting your association. What is the business impact of losing a handful of Product A purchases this year vs. losing a handful of Product B purchases?

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Nonprofit Tech for Good

JULY 30, 2023

From showcasing outcomes through compelling stories to highlighting the transparency and accountability that donors, volunteers, and partners who share your vision seek, dedicated online brand management will invariably fuel and amplify the impact of your unique mission. Powerful storytelling is the key.

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Nonprofit Tech for Good

MARCH 26, 2020

In any case, the livestream is usually an integral component, and it ensures that an organization reaches the broadest possible audience of potential donors. Like GuardianCon, GDQ attracts a substantial audience by providing entertaining livestreams. How Effective Are These Fundraisers? GuardianCon raised a staggering $3.7

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.orgSource

OCTOBER 9, 2023

Kristine’s Story The goal of the Kitchen Cabinet was to talk about the great things restaurants do in Milwaukee. The goals were to talk about the great things that restaurants do in their communities. More likely to achieve their goals. Broaden your audience and increase your visibility. But COVID reinforced that lesson.

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.orgSource

JANUARY 22, 2024

Member community and customer relationships Build trust and create meaningful connections by demonstrating that you are knowledgeable about audience preferences. Deliver creative and impactful solutions by evaluating the emotional impact of strategies. Determine what you need to understand to reach your goals.

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Life Digital Data Skills 221

The Modern Nonprofit

JANUARY 9, 2024

Estimated Reading Time: 8 minutes Maximizing Nonprofit Impact: A Roadmap to Sustainable Fundraising In an era where resources are stretched thin and the need for positive change is greater than ever, nonprofits face the critical challenge of not just making an impact, but ensuring their efforts are sustainable in the long run.

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EveryAction

MARCH 22, 2023

It’s important to avoid freezing out donors after the year-end season passes, so what are some strategies and tactics nonprofits can use to thaw their relationships with supporters and meet their spring stewardship goals? This should include details on the success of the campaign, and goals for using the revenue in the coming year.

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Relationship Support Charlotte Retention 216

Nonprofit Tech for Good

SEPTEMBER 19, 2024

By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.

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Nonprofit Tech for Good

JULY 4, 2021

for my birthday this week, please help me reach my goal of $1,000 to rescue foster animals like mine). This helps supporters feel like the valuable part of your success that they are, and may inspire them to take part in your monthly giving program to spread out their donations over time and receive a comprehensive impact statement.

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Ideas Online Fundraising Social Media 349

Forum One

OCTOBER 17, 2023

A product, whether in the for-profit, nonprofit, or government sector, is a powerful tool that delivers a valuable service to a specific audience. It has a clear focus, providing users with the means to accomplish something meaningful and impactful.

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Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Use these tactics to increase your chances of reaching supporters at the right time: 1) Promote using targeted audiences.

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Facebook Raise Fundraising Audience 222

Nonprofit Tech for Good

JANUARY 19, 2024

By Jessica Fox , writer at Eventgroove – a one-stop, integrated platform for events, fundraisers, and e-commerce driven to help its customers amplify their brand and reach their goals. While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Search Engine Optimization.

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Action Practice Tips Seattle 257

The Modern Nonprofit

MAY 16, 2023

Estimated Reading Time: 3 minutes Creating Unforgettable Nonprofit Events for Maximum Impact Ever been to a nonprofit event that left you in awe and inspired to make a difference? Attract new donors : Events can introduce your organization to new potential supporters, who may be inspired to contribute after witnessing the impact of your work.

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Nonprofit Tech for Good

DECEMBER 8, 2021

Plain language is communication your audience can understand the first time they read or hear it. 2) Write and distribute quarterly Impact Reports. . According to the Fidelity Charitable Overcoming Barriers to Giving Report , 65% of donors would give more if they knew the impact of their donations. Why Quarterly Impact Reports?

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Trend Digital Marketing Fundraising 311

Nonprofit Tech for Good

OCTOBER 31, 2018

Send out a series of communications letting them know that it’s safe, secure, and easy, and that by reaching out to their family and friends, they will be able to make even a greater impact at year-end than simply making a one-time gift. The other and more impactful way is to use Instagram sponsored posts. nonprofits.

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.orgSource

MARCH 4, 2024

The Cirque audience sits under a striped big top. It offers the audience a product that is not available elsewhere with a ticket price that sits in between the circus and a Broadway show. The goal is to identify products and services members can’t live without; then deliver those unique offerings at a price they can live with.

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Strategy Marketing Detroit Associations 221

.orgSource

FEBRUARY 12, 2024

Integrated planning gives departments, like membership and marketing, a format for collaboration on agendas and goals. They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. When strategy doesn’t filter through departments, communications lose that impact.

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.orgSource

DECEMBER 26, 2023

Over the next few posts, I’m going to explore how AI grounded in EI can be your association’s superpower helping you accomplish those New Year’s goals and bring out the best in every team. Outreach to our communities can be swift, targeted, and designed for the highest impact. This insight is not as common as it might seem.

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Nonprofit Tech for Good

DECEMBER 9, 2022

Better supporter retention leads to less time needed to pursue new donors to reach financial goals. Join Giveffect on January 18 for a free webinar, How to Diversify Your Nonprofit Funding in 2023 , to learn how to diversify your fundraising efforts in 2023 to mitigate risk and reach your fundraising goals. 3) Major Gifts.

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CauseVox

MAY 29, 2024

With this potential to raise more money from donors and from the match, how you communicate the match to your donors on your campaign site can really make an impact on your campaign. Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters.

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