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Launching a successful nonprofit communications campaign

Candid

To spread the word about a new initiative or build awareness around your mission-driven work, effective communication with your audiences is key. Step 1: Set objectives and goals Start by outlining your campaign’s strategic purpose and objectives. This is where a communications campaign can come in handy. Outline the solution.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Goal: Engagement Metric: Overall Engagement Rate. If your goal is to engage + build relationships with your audience (hopefully it is!),

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Does My Nonprofit Need a New Website?

Allegiance Group

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. A microsite is a small, focused website that serves a specific purpose or caters to a particular audience.

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Nonprofit Email: The Rules of Engagement

Pamela Grow

When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). of their total audience. Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line. But what about reach?

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How to Write for SEO and Rank on Google

NonProfit Hub

The goal is to get your site to appear near the top of the search engine results page (SERP) organically, meaning you aren’t paying for ad space. . Keyword research is the best way to uncover what your audience wants. Instead, they’re going to use layman’s language. Craft the perfect headline and supporting subheads. .

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Your organization’s name is featured in their headlines and your organization’s page is listed and linked on their profiles. Setting a monthly goal of recommending two current or previous co-workers, partners, and funders will result in your staff receiving more recommendations in return.

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9 Free Ways to Increase Your YouTube Views

See3

If the goal of your video is to rack up YouTube views, you have some tough competition. As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. Upworthy headlines are a good source of inspiration.) The goal of a video is to be seen. Post early and often.

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