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Reach Your Target Audience: 5 Effective Segmentation Tips

Pamela Grow

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Define your segmentation goals. Any strong strategy starts with goal-setting. Let’s get started! Select segmentation criteria.

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Are We There Yet? Piloting An Audience-First Donor Journey

The NonProfit Times

Mapping an audience journey can be just like that vacation plan, paying off at every stage of the constituent life cycle. A data-driven, responsive, personalized, audience-first journey results in increased retention, increased donor lifetime value and increased revenue. How old is the audience? What are their goals?

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Making Mid-Level Donors Your Target Audience

The NonProfit Times

It all comes down to audience selection and having good intel on to what those audience members will respond. A target audience is developed with demographics and there are some vital elements you need. Activate audience-first donor journeys and use machine learning to continuously optimize your most likely donors.

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Design Series: Understanding Audience Needs

Forum One

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Should the media be an audience for your brand?

Big Duck

Get tips on how to identify if the media is an audience for your nonprofit, engage journalists, and achieve your communications goals for your brand.

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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Alternatively, you can make a push to re-engage these donors by sending them pledge reminders to help you reach your goal. Now how does this play into your ROI? 2) Automatic Monthly Giving.

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How to Promote Matching Gifts to Your Audience: 4 Best Practices

CauseVox

Here are 4 ways you can effectively communicate your matching grant to your audience and encourage the most donations from your supporters. No more manually adjusting your progress, donors can see instantly how close you are to your goal, which encourages greater generosity.