Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

NTEN

MAY 20, 2013

Well, it''s hard to tell to what extent our question format impacted results, compared to variances in our survey audience from year to year, or compared to changes in organizational practices over the years. Another way we measure technology staffing levels is determing the Tech Staff - to - Organizational Staff Ratio.

Ratio 85

Ratio Report Technology Roles 85

Nonprofits Source

OCTOBER 2, 2023

When corporate partners share information about your nonprofit with their customers and employees, they can introduce your mission to a wider audience of potential new supporters. 71% of employees say it is imperative or very important to work at a company where the culture supports giving and volunteering. . $4-7

Philanthropy 52

Philanthropy Grant Sponsor Nonprofit 52

Nonprofits Source

JUNE 22, 2017

Digital channels have made it affordable for brands to communicate their message to a broad audience. You may have written something of value, but none of that matters if you can’t get it in front of your audience. Second, social media isn’t enough on its own to expose your organization to a new audience.

Digital 111

Digital Marketing Guide Chapter 111

Get Fully Funded

MARCH 6, 2023

That’s why it’s important to do ONE fundraising event each year, do it well, give it everything you’ve got, then move on to other kinds of fundraising. These competitions can be a lot of fun for both the audience and the competitors and can bring lots of new people into your sphere. It’s a hamster wheel you don’t want to be on.

Money 130

Money Fundraising Fun Sponsor 130

Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. And, the process of observing even 10 other similar organizations social media practices can give you lots of good ideas if you approach with discipline. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. Several of us disagreed with the thesis money was the only one metric for success.

Measure 67

Measure Relationship Metrics San Francisco 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2008

This post from Cometrics -- Developing Metrics for Conversation for Twitter -- has lots to ponder. It lead me to this post by Louis Gray called " What's Your Twitter Noise Ratio ?" " He goes on to describe how the noise ratio is constructed. My ratio is 2.4, so I'm in the low end of conversationalist.

Twitter 74

Twitter Ratio Google Artist 74

Amy Sample Ward

AUGUST 18, 2009

Identify the audience or community you want to engage. So, your definition of success has to be flexible to the changing times and the changing needs of your audience. Liveblogging notes from Beth Kanter’s NTC session on “Mapping your social media strategy to metrics&#. Then…repeat!

Social Media 190

Social Media Strategy Media Social 190

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Connection Cafe

AUGUST 9, 2013

Use Personalized Messaging on Different Audiences. Delivering personalized content to your audiences can significantly increase click-through rates. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns.

email 48

email Campaign Test Benchmark 48

Bloomerang

JANUARY 7, 2022

This page will be updated as more Giving Tuesday resources come to light. To suggest more Giving Tuesday ideas, please email steven.shattuck@bloomerang.co. Get notified when additions are made to this page: Giving Tuesday is fast approaching! Each year, Giving Tuesday occurs the Tuesday after Thanksgiving. Text-to-Give.

Campaign 100

Campaign Ideas Giving Tips 100

Bloomerang

JUNE 20, 2023

When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. Online fundraising allows your supporters to: Give at any time. Online fundraising allows your supporters to: Give at any time. Give from anywhere.

Ideas 99

Ideas Online Guide Fundraising 99

CauseVox

JUNE 1, 2021

It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. The Online Giving Study found that incorporating your personal brand makes a double-digit difference in the amount of donations you get. 5) Fundraising Metrics. Visual storytelling does exactly that. Impact Created.

Websites 52

Websites Fundraising Site Create 52

Bloomerang

JULY 20, 2023

When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. Online fundraising allows your supporters to: Give at any time. Online fundraising allows your supporters to: Give at any time. Give from anywhere.

Ideas 80

Ideas Online Fundraising Tips 80

Care2

APRIL 22, 2009

I was looking for ways to be accessible to our constituents, grow our audience, and virally promote our content, so Twitter seemed like the way to go. If I were to put a ratio on it, I wouldnt want to exceed 30% self-promotional content to about 70% links to other things. Clearly there is value, but it can be hard to define.

Social Media 68

Social Media Twitter Action Advocacy 68

Nonprofits Source

NOVEMBER 21, 2022

Did you know that online giving grew 4.1% This means that online giving has just achieved its sixth consecutive year of growth. Ticket sales, donations, petition signatures, and email list registrations are all metrics you can use to measure your nonprofit’s marketing progress. over the past year ?

Grant 97

Grant Nonprofit Digital Metrics 97

Nonprofits Source

NOVEMBER 8, 2022

Define your audience. Your content has the power to create an emotional connection with audience members, motivating them to support your cause. With the right content strategy, you can develop stronger bonds with your audience that lead to long-lasting relationships. . Assign relevant metrics to each goal. Set a goal.

Content 75

Content Strategy Create Websites 75

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Whole Whale

MAY 5, 2021

But how does your audience of potential donors and partners verify your organization’s legitimacy? It’s more important than ever that you and your organization communicate legitimacy to your audience — especially if you hope to cultivate those audience members into donors or partners. Charity Ratings.

Public 90

Public Practice Build Donor 90

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

CauseVox

SEPTEMBER 12, 2023

In the realm of charitable giving, finding new donors is like discovering hidden gems that fuel your mission’s growth. Simply put, it’s a digital resource that you create once and then use repeatedly to help your target audience. As the heartbeat of your cause, these supporters provide the means to make impact a reality.

Process 93

Process Donor Search Nonprofit 93

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. Here’s the stats I asked for and why: Average Repin Ratio : Gives a measure of engagement. Followers: Gives a measure of reach. First, let me offer this disclaimer. Livestrong.

Benchmark 104

Benchmark Photography Ratio Stats 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

You need to pick the right hard data points, or metrics, that will help you harvest insights and improve your blog. Analyzing your blog content First, you need to set overall goals for your blog and understand your audience. Next, you need to know the right metrics to use, and employ the proper tools to collect the data.

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50