Nonprofit Tech for Good

APRIL 3, 2022

The list created by Sean Kosofsky of Mind the Gap Consulting can be used by an executive director, board chair, or any individual board member to consider their contribution to your organization’s financial health. Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Then help implement these tools.

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Fundraising Mail Law Donation 343

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. Donors lose trust in your organization when they only hear crickets after sending a gift.

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Gift Donor Language Video 119

Achieve

MAY 10, 2021

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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Audience Campaign Phase Virtual 83

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Team up with local tv, radio, and print media partners, popular blogs, and social media influencers that reach and represent your target audiences.

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Tips Fundraising Management Cancer 333

Nonprofit Tech for Good

NOVEMBER 20, 2021

To maximize efforts and drive greater donations, below are some critical steps to keep in mind before jumping on this emerging trend in online fundraising. electronically or via regular mail). For instance, if a local Italian restaurant donated a gift card but it’s only open for delivery, disclose this in the item restrictions field.

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Virtual Personal Tips Online 253

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

sgEngage

MARCH 22, 2022

Segment your audience . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention. Direct Mail versus Digital Communications . A prevailing myth in the nonprofit sector is that traditional mail has been phased out by the internet.

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Retention Communication Donor Strategy 102

Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. As we look specifically at direct mail or email strategies for new donor acquisition, the way to improve this global trend is to mail fewer people with a focus on connecting with the right people.

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Rate Donor Mail Files 84

Whole Whale

AUGUST 25, 2021

Whether you’re a nonprofit leader or nonprofit curious, there are some key numbers to keep in mind related to nonprofits, giving, and the growing giving landscape. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate (to house): 4% Postage per letter: $0.49. Mail stats.

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Stats Trend Mail Fundraising 96

Bloomerang

JANUARY 3, 2022

This includes the cost to design, mail, print, and create the appeals, as well as the time that your staff spent working on the campaign. This will help you understand donor trends, such as if you reached a new audience, if the average gift amount increased, etc. . Total number of gifts. Average gift size.

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Evaluation Metrics Campaign Fundraising 113

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Then, once you understand your audience members and which strategies resonate with them, you can build a strategy.

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Fund Donor Strategy Search 52

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

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Results Mail Nonprofit Money 98

Nonprofits Source

JUNE 29, 2023

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. Understand Your Audience Before you begin sending marketing materials, it’s helpful to define your audience as your donor engagement strategies will vary depending on your audience.

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Marketing Tips Channel Audience 52

Bloomerang

OCTOBER 3, 2022

Some donors may not mind not being addressed or recognized incorrectly, but some will. Personal touches are important and play a key role in cultivating a one-time gift into a regular donor. Keeps you from reaching the right audience. Save your organization money and resources by preventing a large pile of returned mail.

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Data Organization Database Donor 116

Get Fully Funded

JANUARY 18, 2023

Focus on building relationships in a variety of ways to reach as much of your audience as possible. Use a mix of these platforms for communication: Email Social media Zoom meetings Direct mail Flyers sent home with students Then, combine these methods with in-person events and meetings if everyone is comfortable with that.

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Lesson Learning Tips Fundraising 98

sgEngage

FEBRUARY 17, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Williams suggests classifying donors by tiers, rather than by “major” or “minor” gifts. Thank you’s.

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email Communication Effective Fundraising 80

Bloomerang

JUNE 5, 2024

Hosting an auction gives your nonprofit the chance to connect with a new audience of potential donors, especially if your event offers multiple forms of entertainment. As you’re picking your venue, also keep in mind what entertainment options you want for your guests. Reach new donors. Find new sponsors. Donation page. Merchandise.

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Hosting Sponsor Software Stream 92

sgEngage

MARCH 8, 2022

Held during the first week of April, Tartan Tuesday invites all members of the Maryville College community to support the programs and causes that are important to them and help the College earn challenge gifts. Keep your Giving Day top-of-mind year-round. Identify prospects and close challenge gifts.

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Giving Phase Gift Channel 71

Pamela Grow

OCTOBER 4, 2023

Without the assistance of community-minded individuals just like you, we wouldn’t be able to serve those in our community each year. In other words, all about how great your organization is — and nothing about what your supporter’s gift makes possible. ” Find your own dramatic and exciting angle to captivate your audience.

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Template Results Fundraising Storytelling 52

sgEngage

FEBRUARY 18, 2023

With more than 4 billion users, email empowers you to reach a vast audience while targeting your messaging to particular constituents. Your Priority: Engage Your Audience Inboxes are flooded with more than 100 new emails a day. Williams suggests classifying donors by tiers, rather than by “major” or “minor” gifts. Thank you’s.

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email Communication Effective Fundraising 72

Bloomerang

MAY 31, 2022

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. Major gifts. Your fundraising strategy should focus heavily on cultivating major gifts. Matching gift database. 10 steps to build your fundraising strategy.

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Strategy Develop Fundraising Nonprofit 106

Bloomerang

MAY 26, 2021

While some advice may suggest starting with determining a channel, the reality is, if you want the best results, you need to know who your audience is FIRST—and let that drive your decision about which channel you think they will respond to. . Options could include: Direct mail. Peer-to-peer fundraisers. Events (live or remote).

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Program Donor Tips Channel 121

Bloomerang

JUNE 9, 2022

Therefore, you also probably have specific major gift fundraisers on your staff to communicate with these supporters. In this guide, we’ll cover some key information about how you can find your organization’s major donors and determine the right ways to engage them to solicit major gifts. Audience lists from similar organizations.

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Donor Gift Database Relationship 108

Bloomerang

AUGUST 31, 2022

It gives your audience a tangible transformation to observe through the sharing of the written word, photos, testimonials, and videos. Storytelling makes it personal and transforms the heart and mind of your target audience by showing them why something is important, instead of just telling them. Act one – Set Up.

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Storytelling Guide Structure Audience 116

Kindful

SEPTEMBER 16, 2021

This is probably a question on your mind, as well as something your board might be asking you every chance they get. . They obviously know that securing a second gift is necessary to predict long-term value and giving, but throwing these new donors into your mass communications right away is a big mistake. But what happens next?

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Donor Gift Proposal Tag 73

Get Fully Funded

JUNE 14, 2023

Here are the most common communication channels nonprofits use and what types of messages they work best for: Direct mail. Direct mail is best suited for older donors who may be less technologically savvy. Platforms such as Instagram provide convenient messaging channels for nonprofits seeking to engage with a younger audience.

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Communication Personal Donor Nonprofit 59

Qgiv

NOVEMBER 1, 2022

It is a direct way to connect with your donors and ask them if they’d like to make a final gift to your organization before the new year. These letters can come in many formats, from direct mail to emails. Remember your audience. When you’re ready to start writing your letters, remember your audience. Thank your donors.

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Giving Gift Mail Donation 52

Bloomerang

JULY 26, 2021

Is it easy to join your mailing list? You already know the benefit of social media to reach wider audiences. Post content that encourages people to share and engage, directing your audience back to your website whenever possible to generate more traffic. Does the organization look trustworthy? If so, how?

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Strategy Online Fundraising Plugin 142

sgEngage

APRIL 10, 2023

Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself. Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. To expand your audience, consider how you can take a multi-channel marketing approach.

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Demographics Retention Donor Research 77

The Modern Nonprofit

APRIL 18, 2023

Estimated Reading Time: 6 minutes Unlock the fundraising potential of your nonprofit by understanding your target audience. This will help you understand the types of supporters that are most likely to be interested in your cause and guide your efforts in targeting the right audience.

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Guide Donor Fundraising Social Media 52

Bloomerang

JUNE 7, 2022

Did you write the letter with the donor in mind? If you’re using direct mail, include a website URL at the bottom of your letter that takes them to your donation page and a pre-addressed return envelope to allow donors to send in a check or cash if they’d prefer to give that way. . Optimize your direct mail efforts.

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Strategy Tips Mail Database 94

sgEngage

OCTOBER 17, 2023

The same goes for employer matching gift programs. Make sure you contact top donors who haven’t given yet this year to ensure you are top of mind as they plan their year-end giving. The shift to online and mobile giving is afoot , which means you can create more giving options for more audience groups. “In

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Fundraising Donor Celebrate Chicago 108

Greater Giving

MAY 25, 2022

From board members to newsletter subscribers to volunteers to former donors, your database contains a heterogeneous audience with different interests and needs. You’ll quickly learn that you likely have more than one audience and must address their specific needs with targeted marketing that adjusts for both content and channel.

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ROI Marketing Strategy Sponsor 81

Bloomerang

MAY 26, 2022

Suggested donation amounts are the provided gift amount options that your organization offers to supporters. By suggesting a giving method that will tend to yield a higher gift, such as requesting a planned or recurring gift. Offer donors a more flexible suggested giving range based on their previous gifts.

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Donation Donor Gift Nonprofit 73

Bloomerang

AUGUST 28, 2023

Giving histories, gift amounts, and frequencies can reveal a lot about future willingness to give. Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. Be sure your nonprofit CRM can create both: Letters and mailings. Engaging emails.

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Profile Software Nonprofit Donor 92

Connection Cafe

OCTOBER 12, 2017

The clear majority of giving is made through one of three methods: direct mail, online and special events. Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”. Benchmarking Major Gifts. The term “major gift” isn’t new.

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Gift Strategy Benchmark Arts 35

Bloomerang

AUGUST 30, 2023

Types of fundraising software to consider When you think about fundraising software, you probably first think of online donation platforms that allow nonprofits to facilitate online gifts. Keep in mind that the most effective fundraising software offers multiple tools within the same platform. A matching gift platform.

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Software Guide Fundraising Platform 92