CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Motivations: How are your donors moved to give?

Audience 85

Audience Donor Survey Demographics 85

Nonprofit Tech for Good

JULY 17, 2022

When a donor signs up for a recurring donation online, there are no checks to mail and no monthly reminders needed; much of the expense and hassle on the nonprofit’s side have been eliminated. In light of these advances, it’s time for your nonprofit to consider developing its own online recurring giving program. 1) Increased Revenue.

Donation 336

Donation Gift Retention Philanthropy 336

Allegiance Group

AUGUST 1, 2024

Say you mail an appeal to your donors. Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Generational giving is more than another trendy topic; it’s shaping the future of fundraising. population and around 22% of giving. They may not even own a checkbook.

Generation 59

Generation Giving Children Game 59

Nonprofit Tech for Good

AUGUST 6, 2023

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

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Practice Fundraising Guide Channel 230

EveryAction

NOVEMBER 9, 2022

Here are a few last minute tips to maximize your efforts and make the most of this season of giving: 1. Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Refine (and quantify) your message.

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Gift Consultant Audience email 207

Bloomerang

APRIL 6, 2021

A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. This type of campaign uses a combination of various digital methods and/or direct mail. . What are the benefits of using direct mail in a multi-channel approach?

Mail 64

Mail Channel Strategy Fundraising 64

Bloomerang

JUNE 1, 2022

The year-end giving season is your nonprofit’s final push to meet and exceed your financial objectives before the start of next year. This is a popular time for charitable giving because supporters are motivated by the holiday spirit and because it’s the last opportunity for donors in the U.S. to submit tax-deductible gifts.

Guide 111

Guide Giving Nonprofit Mail 111

sgEngage

NOVEMBER 3, 2021

Corporate giving opportunities like matching gift programs, volunteer grants, and fundraising event matches allow nonprofits, donors, and corporations to build and grow mutually beneficial partnerships. By now, you likely understand the advantages of corporate giving to the businesses partaking?—increased Let’s dive in.

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Program Donor Giving Gift 108

Get Fully Funded

APRIL 23, 2023

There are two parts to thanking donors: Connecting with the donor’s brain by providing a gift receipt and more importantly, touching the donor’s heart by letting them know they are heroes for giving to your organization’s cause. You make the brain connection when you give them the data they need for their records.

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Gift Donor Language Video 119

M+R

MARCH 14, 2024

Read time: 7 minutes If you’re a professional fundraiser, every day is giving day. Unfortunately, not all of our donors are themselves professional fundraisers — so creating a special, attention-grabbing Giving Day that gets your audiences excited and engaged can be a big boost during an otherwise quiet time of year.

Giving 105

Giving Museum New York City San Francisco 105

Qgiv

APRIL 15, 2024

One way your donors can help you extend your impact is through legacy giving. Legacy gifts provide your donors an opportunity to help your organization past their own lifetime! By leaving a legacy gift to your nonprofit, your donors invest in your future and to continue supporting the work they cared about throughout their life.

Guide 52

Guide Giving Gift Donor 52

Nonprofit Tech for Good

APRIL 3, 2022

It is tempting to allow board members to skip fundraising, but this useful list is designed to give board members a wide range of tasks they can choose from to support the financial growth of your organization, and only a few involve directly asking for money. Give in-kind support to the organization in a way that actually helps.

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Fundraising Mail Law Donation 328

sgEngage

MARCH 8, 2022

Giving Days are time-sensitive fundraising events aimed at rallying communities to maximize engagement and donations to your institution and so much goes into running a successful one. Giving Days are growing in popularity, but they are also increasingly more engaging with the improvements in technology. As you can imagine, it was!

Giving 75

Giving Phase Gift Channel 75

Achieve

MAY 10, 2021

By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. For a capital campaign, there are three main audiences you’ll need to speak to at different phases of your campaign: Your organization’s leaders and stakeholders.

Audience 83

Audience Campaign Phase Virtual 83

Allegiance Group

AUGUST 21, 2024

This makes sense because people are generally in a giving state of mind at year-end, and you often see a higher return on your ad spend. Advertising throughout the year can help you warm up your audience so that they are ready to give when they see your year-end appeals. Why would someone give you their contact information?

Giving 52

Giving Podcast Map Awareness 52

sgEngage

DECEMBER 6, 2022

As you begin planning your final fundraising push for the Season of Giving, make a point of honoring multiple faiths and cultures by creating a more inclusive end-of-year appeal. For instance, have you considered including winter solstice celebrations in your holiday gift appeal? billion in contributions on Giving Tuesday alone.

Giving 101

Giving United States Celebrate Tips 101

Kindful

SEPTEMBER 1, 2021

If you work for a nonprofit organization, you’ve likely heard that Giving Tuesday is one of the most important days of the year. Giving Tuesday Campaigns & Ideas. There are several ways you can participate in Giving Tuesday. Giving Tuesday Campaigns & Ideas. 4 Giving Tuesday Campaign Ideas For Your Nonprofit.

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Resource Giving Nonprofit Template 113

Nonprofit Tech for Good

FEBRUARY 17, 2022

Compelled to give? Understand Your Audience. Regardless of your call to action, the key to maximizing your reach is to be as visible and intentional as possible in the channels where your audience lives. Your most passionate volunteers have a lot of useful data floating around in spreadsheets, e-mails, texts, and minds.

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Tips Fundraising Management Cancer 318

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

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Mail Integration Digital Strategy 52

Qgiv

NOVEMBER 1, 2022

One of the simplest and best ways to get your donors engaged with giving in the hustle and bustle of the holiday season is to send an end-of-year giving letter out to your donors. What is an end-of-year giving letter? An end-of-year giving letter is a vital part of your year-end fundraising strategy. Thank your donors.

Giving 52

Giving Gift Mail Donation 52

sgEngage

MARCH 22, 2022

The longer a donor gives to your organization, the more time you have to build meaningful relationships that will reinforce their long-lasting support. . Segment your audience . But first, let’s compare how the major communication channels of direct mail versus digital communications play a role in donor retention.

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Retention Communication Donor Strategy 106

Pamela Grow

AUGUST 2, 2023

And, according to ANA/DMA, “Direct mail still pulls a higher response rate than any marketing medium.” Direct mail and digital work side by side to ensure your best campaign. Professor Robert Cialdini notes that “Pre-suasion is a method of priming an audience to receive your message more openly.” Why end-of-year fundraising?

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Free Fundraising Mail Nonprofit 88

Bloomerang

FEBRUARY 28, 2023

When you can build relationships with families, friends, and donors, you can strengthen your nonprofit’s community and foster more legacy giving in the future. Memorial donations are gifts made in memory of someone who has passed away. Managing memorial donations requires sensitivity and thoughtfulness. What are memorial donations?

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Donation Tips Management Gift 108

Bloomerang

NOVEMBER 16, 2023

Text-to-give is one of the easiest and fastest ways to raise donations via SMS messaging. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns. What is the difference between text-to-give and text-to-donate? What kinds of organizations use text-to-give?

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Mobile Guide Giving Fundraising 57

Qgiv

SEPTEMBER 1, 2021

Giving Tuesday is almost upon us! how are you getting the word out about your Giving Tuesday campaign? Instead, try using multi-channel marketing to earn more Giving Tuesday donations. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. It also helps to give them a similar look.

Channel 52

Channel Marketing Donation Giving 52

The NonProfit Times

JUNE 19, 2024

Unlike many national brands, the sky isn’t the limit in terms of available, viable audiences for most hospitals. Rather than investing more into list purchases, spend resources on donors who have had a relationship with the organization by strategically targeting lapsed audiences.

Donor 52

Donor Dallas Texas Test 52

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

Mail 67

Mail Test Audience Tools 67

Pamela Grow

JULY 31, 2024

Consider the honeymoon period as the two to eight weeks immediately following a donor’s gift (or expressed interest). While this window is open, your opportunities for relationship-building are ripe for the picking… You’ve rolled out a new donor acquisition mailing that exceeded projections. See this in action.) What are yours?

Phase 64

Phase Relationship Donor Fundraising 64

Achieve

JUNE 17, 2024

For example, a younger audience may prefer to be contacted via text message. To get started, try answering the following questions: Who is my audience? Identify which audience(s) you plan to reach with each fundraising ask to design your messaging. Focus on strategies you’ve used with the specific audience you’re targeting.

Donation 87

Donation Fundraising Tips Channel 87

Qgiv

AUGUST 15, 2023

In the last three years, fundraisers have faced additional challenges such as the Great Resignation shaking up nonprofit teams, individual donor numbers declining, and *economic instability impacting donor giving habits. However, it may surprise and excite you that donors are prioritizing their charitable giving.

Philanthropy 52

Philanthropy Impact Report Giving 52

Whole Whale

AUGUST 25, 2021

Despite uncertainty in 2020 due to the pandemic, giving went up last year. In fact, giving predictions continue to follow an increasing trend across the next five years. When the pandemic took hold in March, it took giving with it. Total US Giving : Total: $379.89 Foundation giving was $58.46 Mail stats.

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Stats Trend Mail Fundraising 96

Bloomerang

NOVEMBER 13, 2023

If you aren’t segmenting, these four unique recipients would all get the same exact appeal: Can you imagine making a gift and then immediately receiving another ask? Use segments to create target audiences and hyper-personalize communications to them. In short, the greatest gift you can give a donor is the gift of feeling known by you.

Idaho 103

Idaho Personal Money Raise 103

Nonprofits Source

JANUARY 12, 2023

One way to encourage people to fundraise online for your organization is to launch a text-to-give fundraising campaign. Text-to-give fundraising works like this: First your nonprofit registers for a text-to-give number and a short code. Text-to-give is meant to be an easy mobile giving option for your supporters.

Campaign 52

Campaign Giving Tips Social Media 52

Qgiv

AUGUST 18, 2023

In the last three years, fundraisers have faced additional challenges such as the Great Resignation shaking up nonprofit teams, individual donor numbers declining, and *economic instability impacting donor giving habits. <![endif]--> However, it may surprise and excite you that donors are prioritizing their charitable giving.

Philanthropy 52

Philanthropy Impact Report Giving 52

Bloomerang

AUGUST 30, 2021

Giving 2020 facts that may surprise you. Giving during the pandemic and recession did not go down; it increased, albeit modestly. Giving USA 2021 , produced by Giving USA Foundation and Indiana University Lilly Family School of Philanthropy , reports total giving grew 5.1% Giving by foundations jumped 17% (15.6%

Donor 101

Donor Giving Retention Gift 101

Bloomerang

DECEMBER 19, 2023

Some donors can cost a great deal to acquire, and then only make one gift before lapsing. For example, it wouldn’t be efficient to try to reach a big fundraising goal by asking everyone to give a small amount. We don’t want everyone to give a small gift. Even more interesting? Bill’s reply to the young student.

Donor 80

Donor Gift Student Demographics 80

Bloomerang

SEPTEMBER 14, 2022

We had close to 2,000 fundraising friends sign up, and we kicked things off by surveying the audience about their year-end fundraising goals (which we defined to include Giving Tuesday ). Audience questions from our fundraising friends who attended the webinar. 34% were only sending out 2-3 appeals (direct mail and email).

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Question Fundraising Org Mail 95