Allegiance Group

JULY 9, 2024

The latest Giving USA report just dropped and in case you missed it, here are the headlines: $557B in overall giving representing a slight decrease (-2.1% Moreover, the recent explosion of crowdfunding platforms enables a broader audience to create or contribute to causes that resonate with them or a loved one. So, what does this mean?

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Report Giving Headline Relationship 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

SEPTEMBER 7, 2022

Listen carefully and you’ll hear the call going up in charity offices everywhere: What’s the plan for our end-of-year fundraising campaign ? In this article I hone in on two critical factors for fast tracking end-of-year fundraising strategies. This is where the angle of a fundraising drive is established.

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Content Donor Fundraising Headline 86

Media Cause

FEBRUARY 27, 2024

and around the world, this coming November’s presidential election will be a stage on which events that impact society, economy, business, and philanthropy will play out. Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year.

Communication 59

Communication Support Calendar Advocacy 59

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Custom Facebook Audiences.

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Ideas Donation Online Strategy 111

Greater Giving

FEBRUARY 20, 2024

Essential Details for every gala invitation Headline: Captivate with a catchy title that reflects your event’s theme and purpose. Consider your audience and budget for the best delivery method. Weekdays often work if your audience tends to be younger or has flexible schedules. Let’s dive in! Digital or Physical?

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Captivate Headline Sponsor Contact 52

Nonprofit Tech for Good

FEBRUARY 5, 2021

Know your audience’s goals and mindset. Still, understanding your audience is the foundation of all other design strategies and directly influences the success or failure of a website. How they use this technique : They understand their audience is ready to help and offer relevant choices. 3) Bushfire Help.

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Technique Design Websites Brain 332

Pamela Grow

MARCH 10, 2021

Your print newsletter serves as a stewardship device, one where you share your donor’s impact and simply make them feel good about their support. When done well, your print newsletter can be an additional source of revenue that can generate as much — if not more — than a fundraising appeal. Your Audience. What to Include.

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Newsletter email Headline Nonprofit 88

Saleforce Nonprofit

APRIL 7, 2021

headlining our first-ever Nonprofit Summit. You’ll learn how Nonprofit Cloud can increase your organization’s social impact. Panel participants for our international audience include: Hanna Thomas, Principal Consultant, Align. Panel participants for our American audience include: Joan Garry, Principle, Joan Garry Consulting.

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Nonprofit Headline Teach America 134

NetWits

NOVEMBER 29, 2011

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. So, utilize all that great information in your database to deliver the right email message to the right audience. If you’re not delivering personalized content, your email could negatively impact your relationships.

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email Raise Cancer Info 230

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. As we round the corner to year-end fundraising season, fundraisers, campaigners, and comms folks are busily preparing to tap into this awesome opportunity for fundraising.

Storytelling 46

Storytelling Fundraising Calendar Headline 46

TechImpact

JULY 21, 2014

Multiple audiences. By knowing exactly what has resonated with your newsletter recipients, and their donation habits, you can target your audience and send newsletters only to audiences you know the message will resonate with. Come up with some snappy titles and headlines that will attract clicks. Unneeded self promotion.

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Newsletter email Meme Images 246

TechImpact

JANUARY 13, 2014

With more than 1 billion users worldwide, chances are good that there is a link between you and your target audience. Each part of your posted link is highly customizable; from the image to the headline, every part can be changed to your specifications. Say, for, example your nonprofit is running its biggest fundraiser of the year.

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Facebook Social Media Headline Nonprofit 180

Whole Whale

APRIL 25, 2022

The rapidly growing crypto phenomenon is emerging not just as an opportunity for growth in the for-profit sector, but as a fundraising tool for nonprofits. Cryptocurrency may seem like a daunting frontier for nonprofits, but there is a huge overlap between the future of fundraising and the potential of cryptocurrency fundraising.

Donation 59

Donation Tips Widget Headline 59

Allegiance Group

MAY 16, 2023

In the ever-evolving digital world, it’s essential that nonprofit websites are visually appealing and functional to engage with their audience effectively, convert visitors to donors, and achieve their goals. A microsite is a small, focused website that serves a specific purpose or caters to a particular audience.

Websites 52

Websites Alternative Nonprofit Conversation 52

EveryAction

SEPTEMBER 20, 2016

It's not enough to measure "likes" for every post and assume the ones with more had the most impact. If your goal is to engage + build relationships with your audience (hopefully it is!), Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click.

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Metrics Social Media Measure Media 100

Neon CRM

NOVEMBER 29, 2023

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Let’s take a look at the impact of what we call the “Generosity Experience”—the overall trust that a supporter has when interacting with a nonprofit’s marketing, revenue, or impact activities.

Lesson 52

Lesson North America New York Kentucky 52

Nonprofits Source

JULY 9, 2018

This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Real use cases for how nonprofits are leveraging mobile fundraising platforms. Reach A Larger Audience.

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Puerto Rico Mobile Goal Colorado 94

M+R

MAY 31, 2024

We’re already seeing evidence of this as the digital ads industry braces for lower volume on search ads and fewer web visits , and publishers prepare for the impact of lower traffic to their already-slim margins. This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance.

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Search Experiment Google Benchmark 45

Bloomerang

FEBRUARY 1, 2022

Elizabeth Abel will explore the role of the board in elevating fundraising activity and discuss effective strategies to recruit, engage, and deploy diverse board members as fundraising ambassadors. Yeah, engaging those board members to be fundraising ambassadors. Is it okay if I go ahead and get this party started?

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Leadership Fundraising Gift Slides 62

Classy

MAY 25, 2021

Explicitly state if you want each person to donate, fundraise, purchase a ticket, or show support for your organization in another way. Explain what your motivation is for fundraising, why the campaign effort is timely, and how easy it is to get involved. Get Your Free Fundraising Campaign Checklists.

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Donation Tips Rate Mobile 67

M+R

JUNE 22, 2021

This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Connection Cafe

SEPTEMBER 8, 2014

Bright yellow buses swarm the streets, retailers tout their trendiest transition pieces, football reclaims the right to the remote, and this year’s fall fundraisers demand your focus. We reached out to fundraising event experts and got them to spill the deets on their top tips for pulling off a killer event (without pulling their hair out).

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Headline Fundraising Press News 46

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. Below, you’ll get a primer to set you up for better fundraising in the future.

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Marketing Fundraising Test Nonprofit 197

Qgiv

MAY 5, 2021

Despite the fact 57% of people who watch a nonprofit video go on to make a donation, video still seems skill- and cost-prohibitive for strapped fundraising professionals. Today, we’re going to go over 15 different types of videos your nonprofit can use to connect with their supporters, and reach new audiences with this super-shareable format!

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Video Support Help YouTube 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

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Charity Lesson Marketing Digital 131

Get Fully Funded

OCTOBER 7, 2021

However, if your nonprofit lacks the canvassing tools necessary for traditional advocacy outreach, you can still reach supporters through multi-channel fundraising. CharityEngine’s guide to multi-channel fundraising advises nonprofits to get in touch with supporters on a variety of platforms, including: Email. Social media.

Advocacy 59

Advocacy Strategy Nonprofit Volunteer 59

Get Fully Funded

MARCH 14, 2022

That means that what your website looks like and how easy it is to use can impact someone’s decision to give. When you think about your site map, think about your audience. A well-defined brand supports your marketing and fundraising efforts and lets people know instantly what you’re about. Colors: Colors are so important.

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Profit Websites Build Work 124

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 12, 2009

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. Most nonprofits (67%) say social media is changing how they communicate with broad external audiences, but not narrower categories of stakeholders. Demonstrate their unique impact to underscore relevance to advocates.

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Social Media Adopt Survey Media 95

Care2

AUGUST 22, 2013

So you launched your new website and have an online marketing plan in hand to help you reach new audiences. Who are the target audiences? How do think your target audiences will prefer to get info for this initiative? How you will reach your target audiences? topic, draft headline, and bulleted ideas to expand on.

Online 71

Online Tips Calendar Test 71

Connection Cafe

MARCH 16, 2020

Consider employing livestream fundraising to let them continue to support you even if you decide to temporarily close your doors. . Some art s and cultural organizations are launching online “viewing rooms” of collections, virtual reality or 360-degree video tours, and live streams to keep their audience engaged. .

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Arts Culture Resource Guide 32

NonProfit Hub

OCTOBER 26, 2016

Within that, we developed expertise in areas like fundraising, donor retention, social media and more. How can they apply to you and your blog’s audience? Captivate with headlines. Headlines are another great way to split up your content. You can hit the ground running if you know what you’re looking for. Split it Up.

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Content Headline Captivate Nonprofit 28

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. So like you said, the four-step plan to get more donors to grow your fundraising results. I’m Steven.

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Results Video Donation Fundraising 83

Pamela Grow

DECEMBER 14, 2023

Compare the following nonprofit year-end fundraising appeals: Our year-end fundraising campaign is right around the corner. Understand your audience. Note the strategies used in each example that may also appeal to your audience. Connect data and statistics to real impact. Understand your audience.

Tips 59

Tips Storytelling Images Camera 59

DipJar

MAY 3, 2022

Event microsites are single web pages or a cluster of web pages focused on promoting individual fundraising opportunities. A microsite can be a highly effective way to promote your organization’s fundraising events, but only when you have a dedicated, intentional web design and development strategy to guide the process.

Fundraising 52

Fundraising Audience Websites Design 52

Get Fully Funded

DECEMBER 4, 2022

A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . So, getting your story in the news is still a worthwhile strategy, particularly if your nonprofit is young and needs a bigger audience. Start with a headline that summarizes your news.

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Story News Press Local 122

Nonprofits Source

NOVEMBER 3, 2017

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. One nonprofit used online channels to surpass their year-end fundraising goals. Link to outbound sources. Robots.txt.

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Beginner Digital Marketing Guide 91