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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

A public service announcement (PSA) is a way to communicate to the public about an important topic or issue that affects most of, if not all of the general public. A PSA is communicated via radio, television, online, and via other media formats without charge so that the public is aware of the issue/topic and can take action. .

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What is Online Fundraising? A Digital Way Nonprofits Can Increase Support

sgEngage

Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online. But don’t think that younger audiences are the only ones donating online! Publicize the raffle through email and social media to maximize reach.

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10 Best Practices for Launching and Promoting an Online Sweepstakes Fundraiser for Your Nonprofit

Nonprofit Tech for Good

Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this scenario, you can get very targeted with your prize, and have fun catering to your members’ preferences!

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4 Easy Ways to Acquire New Donors for Your Nonprofit with Peer-to-Peer Fundraising

Nonprofit Tech for Good

Making a game out of encouraging participants to fundraise is a strategy that appeals to a wide audience and this can motivate your more competitive event participants. A phenomenal example is the game board developed by Crossroads School for their Crossroads 5K and Family Fun Day event.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Educating the Public and Advocating about issues and informing the public about issue areas. For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. Informing about events and selling tickets to meetings, galas, fun runs, or any other activity.

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7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

Finally, your social media ambassadors will enjoy some influence with a particular group of people you are targeting as a current or desired audience. Follow the lead of organizations like the Austin Public Library who have a sign-up form for those interested in participating. 6) Provide a fun and supportive community.