Nonprofit Tech for Good

DECEMBER 12, 2011

Define Your Metrics and Create a Social Media ROI Spreadsheet. In the far left column of the spreadsheet, list the metrics that you want to monitor. Finally, pick a day of the month to begin and enter the baseline metrics for the first month, then enter your progress for that month on the same day of every month thereafter.

Social Media 244

Social Media Media Social Organization 244

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Audience Hosting Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

We know that good practice is to establish measurable objectives for your social media strategy and identify the audience before you executive. The target audience is people who work for nonprofits. I look at the following metrics: Total Interactions. The data collection tools for Facebook are still evolving. Unsubscribes.

Social Media 116

Social Media Measure Action Media 116

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Audience 98

Audience Hosting Registration Virtual 98

The Next Web

NOVEMBER 21, 2013

Whether you’re a freelancer, content outlet, or brand of product/service, email marketing can prove to be an effective means of reaching your audience of stakeholders, customers or media contacts. This is a chance to create a connection between the brand and its audience, and build value over time. When should you use email marketing?

email 135

email Marketing Practice Social Media 135

Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience. This can be fun, but set ground rules so you don’t disappoint. Facebook , Reddit , LinkedIn , and Twitter have great options.

Fundraising 362

Fundraising Donation Donor Social Media 362

Get Fully Funded

MARCH 6, 2023

There are many KINDS of events, but they fall into two basic categories: The Community/Fun Event and the Heartstrings Event. Community/Fun Events Community/Fun Events are widely promoted events that encourage people to do something active or fun while supporting your cause. People leave Community/Fun Events feeling good.

Money 130

Money Fundraising Nonprofit Fun 130

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 18, 2012

It can also make using data fun ! ” An infographic (short of information graphic) is a picture that blends data with design, storytelling, and insights that helps nonprofits concisely communicate messages to their audiences. 1: What is an infographic? Source: Infographics Archive - Click To See Full Image. .”

Measure 137

Measure Blended Chapter Picture 137

Bloomerang

APRIL 10, 2025

As you read through this guide, note the ideas you think will work best for your unique target audience. An optimal volunteer recruitment plan should include the following components: A well-defined target audience. Develop your volunteer recruitment plan with a specific audience in mind. Target the right audience.

Volunteer 59

Volunteer Ideas Skills Social Media 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. What fun is that for me or them? 2: Use listening techniques to develop a deep understanding of the audience.

Social Media 118

Social Media Media Social Nonprofit 118

Bloomerang

MAY 30, 2022

Refresh your organization’s case for support by: Conducting audience research. Has your organization’s audience evolved or grown recently? Conduct audience research to assess the demographics, interests, and motivations of your supporter base. A fundraising 5K/Fun Run. Incorporating storytelling. Direct mail.

Fundraising 140

Fundraising Guide Social Media Donor 140

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

This has an added benefit of increasing your “people talking about” metric which gets the content into more newsfeeds. Fun, Games, and Giveaways! Fun is almost always engaging, especially humorous photos, articles, and observations. It has to resonate with your audience and connect back to your school experience.

Practice 109

Practice Tips Social Facebook 109

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 11, 2013

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources.

Organization 106

Organization San Francisco Kiva Metrics 106

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. We get so overloaded by meaningless data collection, that we’re exhausted before we get to do the fun part: making sense out of it. Collecting data is often viewed as an onerous task.

Social Media 100

Social Media Strategy Media Social 100

AccelEvents

JULY 23, 2021

Brands are finding innovative ways to reach their target audiences. Event marketing is where brands use a conference, webinar, trade show, or exhibition to connect with their audience. . Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . What is Event Marketing?

Strategy 119

Strategy Marketing Guide Sponsor 119

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 20, 2012

Best Friends has just launched a fun mobile app. The dual purpose of the app is to raise awareness of the thousands of dogs waiting in shelters to be seen and adopted – and to have a little fun at the same time – perhaps a party or drinking game. And now, mobile. ” The Android version is coming soon!

Social Media 102

Social Media Turkey Mobile Media 102

CauseVox

AUGUST 2, 2024

Start with a clear, attention-grabbing hook to draw people in and keep the content relatable by speaking directly to your audience. In interactive posts, use fun features like polls or quizzes to encourage participation and gather feedback. And then there’s gamification, which puts the fun in fundraising.

Donor 104

Donor Social Media Donation Fundraising 104

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

Some overall observations and insights from the participants: Focus on audience, messaging, and theory of change. The strategy discussions during the small group sessions were rich and focused on objectives. This group shared that they usually have many meetings to focus on the message, objective, audience, and research.

Social Media 97

Social Media Strategy Communication Media 97

TechCrunch

APRIL 28, 2021

And tracking down your friends or spouse or roomie for their cut of a cost is zero fun. The product concept has found a global audience. The startup declined to share active user numbers, but as it is merely raising a Series A we gave it an early-stage pass on more concrete usage metrics. So how does it make cash?

Rhode Island 98

Rhode Island Raise Help Metrics 98

sgEngage

APRIL 10, 2023

In this article, we’ll go over each of these tips in detail so you can better engage your school’s donor base: Intentionally target your audience. Intentionally target your audience The first step to engaging with your supporters is to define exactly who your audience is. Choose a fundraiser that educates students. Movie nights.

Donor 98

Donor Community Fundraising Tips 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 9, 2013

Infographics can be used in different and creative ways and some obvious ones such as marketing messaging , educating about a social issue , to celebrate a successful campaign , to report to stakeholders on key performance metrics , an annual report, and even a marriage proposal ! Need some more ideas?

Design 133

Design Nonprofit Colorado Chart 133

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices. All are large nonprofits with large regional, national, or international audiences. First, let me offer this disclaimer. The seven organizations include: Grist. National Wildlife Federation.

Benchmark 104

Benchmark Nonprofit Photography Ratio 104

Beth's Blog: How Nonprofits Can Use Social Media

JULY 31, 2013

As one of the participants said during the end of the day reflection, ”The experience of working together with my peers on brainstorming ideas for our September editorial calendar – makes the work more fun, efficient, and sustainable – than working alone.”

Reflection 97

Reflection Action Learning Social 97

M+R

APRIL 24, 2024

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Sign up now! The social media landscape is changing quickly.

Benchmark 69

Benchmark Studies Social Media Ireland 69

Byte Technology

FEBRUARY 23, 2017

It works something like this: You display two or more versions of a page to different audiences and then track to see how users react. Now comes the fun part: to see how the different images performed you’ll visit “Settings,” “A/B Image Settings.” Some great ones to explore are Nelio A/B and AB Press Optimizer.

WordPress 100

WordPress Picture Site Test 100

sgEngage

SEPTEMBER 19, 2024

Last month, Tatango and MissionWired released the Nonprofit Text Messaging Insights Report as a starting point for metrics on fundraising and engagement text messaging across the nonprofit industry. The difference in creative opportunities to engage your audience can make MMS more effective in certain moments or cultivation efforts.

Report 98

Report Nonprofit Channel Fundraising 98

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. A present, all of our marketing and volunteer recruitment campaigns really rely on social media to spread the word and energize our audience and so we use tools built into the aforementioned interfaces to help us measure the effectiveness of a campaign.

Social Media 189

Social Media Foundation Media Examples 189

The Next Web

DECEMBER 20, 2013

It comes down to whatever your audience feels is valuable for what’s packed into the content. Similar to pricing books using an indie, the price really comes down to the perceived value your audience feels they’ll get from it. With either, you need to rely almost entirely on your own draw or audience to get people to buy your book.

Amazon 150

Amazon Platform Files Review 150

NonProfit Hub

SEPTEMBER 17, 2020

This humanizing of the brand makes the nonprofit more appealing to audiences—they feel connected to the company, which encourages them to engage further and to donate. Engage Audiences. It should be used to entertain and educate audiences. You need to include CTAs to evoke actions from your audience.

Content 85

Content Social Media Audience Story 85

Classy

JULY 14, 2021

Looking ahead at future events, we will likely shorten the duration to ensure we’re not pulling our audience away from the important work they do for too long. Make Your Content Accessible to Varying Audiences. Our event this year was four days, which, in retrospect, is a lot of time to ask people to dedicate. How to Measure Success.

Virtual 105

Virtual Professional Fundraising Marketing 105

AccelEvents

AUGUST 19, 2021

Online events draw in audiences from around the globe. Certainly, a publishing company that produces books solely on AI is likely to connect with the audience. You can make it a game and have lots of fun! Event gamification is a great way to encourage audience participation and engagement and get the crowd talking!

Virtual 98

Virtual People Badge Sponsor 98

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Fundraising 111

Fundraising Online Ideas Guide 111

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

Who is our audience and who do we want them to be?” It requires clearly defined time frames, audiences, and outcomes. Change in behavior of target audiences. One technique is after identifying goals, list all your audiences/stakeholders and ask – how likely will they influence the success or failure of getting results?

Social Media 97

Social Media Measure Media Social 97

Bloomerang

AUGUST 17, 2021

You won’t know if your event is a success unless you know which metrics to track. Consider your audience and what they may be interested in and then seek out a variety of different items based on those interests. Play to people’s strengths and interests. Tip #2: Set goals for your fundraising auction. . Tip #4: Get creative. .

Tips 124

Tips Fundraising Guide Donation 124

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org has succeeded in connecting with a younger audience that not only reads its content but is also inspired to take action. grist.org’s ladder of engagement is elegantly simple and illustrates how their audience makes this journey from passive consumers of information to sustainable living champions.

Measure 98

Measure Social Media Policy Content 98

TechCrunch

MAY 9, 2022

Vladyslav Strykun is head of marketing at Headway , an edtech startup that provides bite-sized learning for fun and personal growth. You get a more expensive audience. They also get access to a more expensive and, as a result, more affluent audience at a lower cost than usual. Vladyslav Strykun. Contributor. How does it work?

Mobile 93

Mobile Data Audience Trend 93

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

We kicked off the conference with an interview style keynote about the Networked Nonprofit, moderated by fabulous Shireen Mitchell (aka digitalsista ). The best part is when the audience joins the conversation. It’s a mix of serious and fun content. When not in a disaster, you might see LOLcats doing CPR.

Practice 94

Practice Free Share Reflection 94