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Here are some strategies you can use to turn your GivingTuesday and year-end donors into monthly donors: Identify and segment your audience. By segmenting your audience appropriately, you can create campaigns that feel personalized, special, and tailored to your GivingTuesday and year-end donors. Take the stress out of giving.
These events can incorporate donation prompts, live chats, and real-time impact updates, creating an interactive experience for supporters. Connection with Younger Audiences Millennials and Gen Z are highly receptive to digital giving and are more likely to engage with causes they see online.
By Greg Fine – a marketing consultant that works to elevate nonprofit marketing impact, revitalize giving campaigns, and bring energy and awareness to nonprofit brands and their mission. By sharing genuine, personal stories, nonprofits could connect more deeply with their audiences, encouraging more substantial and sustained giving.
By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a technology services company focused solely on celebrating and serving humanitarian, social impact and sustainability organizations and causes. Nonprofit system integrations help solve that by creating a 360-degree view of your audience through shareable and actionable insights.
Today, text messaging platforms enable instant, direct interaction with wider audiences, facilitating greater fundraising, awareness campaigns, volunteer coordination, and real-time updates during crises. Nonprofits increasingly use mobile messaging to share impactful stories that connect supporters emotionally to the cause.
We understand that the GivingTuesday social media landscape can be a little intimidating, and coordinating your efforts across platforms in order to get the most impact can be a challenge. And in order to tell stories effectively you need to understand who your audience is.
Donors find the idea of winning a coveted prize to be exciting, fun and new, and nonprofits have an opportunity to expand their reach beyond an existing donor base to a broad audience that cares about the cause. In this scenario, you can get very targeted with your prize, and have fun catering to your members’ preferences!
By building on the momentum of a single giving day, you can extend the excitement through December and maximize your impact before the year comes to a close. As you reflect, identify the elements that resonated most deeply with your audience. Let donors know how their GivingTuesday contributions made an immediate impact.
You can still tell a story and it should have a hook and conclusion, but it cannot include opinions or words such as “best” “fun” “entertaining” etc. You also need to talk to everyone, not a specific audience. Step 2: Decide on the format. Step 4: Submit your PSA for consideration.
In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. Collect the right kind of data on your members Talk to most association executives and they’ll tell you that their data is not in the best place.
Similarly, working with businesses for your end-of-year giving campaign can open doors to new audiences and resources. Plan Impact-Driven End-of-Year Giving Campaigns You’ve raised money all year long using different techniques from direct mail to email marketing. Most of the time, you’ve asked for money to create change.
Selecting compelling items that appeal to your audience can significantly impact your fundraising results. Let’s explore how to manage your prize items so they make an impact in your next online silent auction : 1) Choose Prizes to Suit Your Audience When selecting items, it’s crucial to keep your audience in mind.
Try these ideas to inspire young donor participation , make a meaningful impact, and foster lasting connections. Every small act of engagement today lays the foundation for sustained impact tomorrow. Its also worth noting that these events should be fun and accessible. Short, impactful shifts often work best.
In any case, today’s audiences prefer shorter, bite-sized social media content, and Candid’s experimenting with ways to provide it. On LinkedIn , we use trivia questions and carousels to engage audiences about nonprofit sector data. So, which came first: our loss of focus or increasingly fast-paced media? Be concise.
These are people who want to help amplify your message to increase your impact, share their passion, and recruit others to join the cause. . Finally, your social media ambassadors will enjoy some influence with a particular group of people you are targeting as a current or desired audience. 6) Provide a fun and supportive community.
Don’t post just to post Most social media platforms have best practices about how often you should post content to boost your audience reach, but your posts need to be intentional as well as consistent. But random images won’t help you connect with your audience. Don’t spam your followers with posts that don’t have a purpose.
But there are countless benefits to registering your nonprofit with RoundUp App , including: A custom RoundUp App registration page with your own logo, photo, and impact statement. Highlight the impact that RoundUps can make for your nonprofit. Use language that is mission-focused and impact-oriented.
Estimated Reading Time: 3 minutes Creating Unforgettable Nonprofit Events for Maximum Impact Ever been to a nonprofit event that left you in awe and inspired to make a difference? Attract new donors : Events can introduce your organization to new potential supporters, who may be inspired to contribute after witnessing the impact of your work.
of its global audience aged between 18 and 34, the platform has become a vital tool for nonprofits to engage with their audience, demonstrate impact, and even fundraise. Online Course Social Media for Social Impact Become your own social media marketing expert! Take the Course 9.
This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.
One thing we are really focused on this year is expanding our impact to reach more people and continuing to enhance our curriculum. This video-based coding academy teaches coding skills in a fun, accessible, and engaging format on YouTube and other social media platforms (for free!).
In this post, well explore why peer-to-peer fundraising remains essential in 2025 and share fresh strategies to maximize its impact. Gamify Your Campaigns Why It Matters : Gamification drives engagement by making fundraising fun and interactive. How to Do It : Offer regular updates on campaign progress and impact.
2) Promoting an Important Event to Encourage Registration and Ticket Sales Believe it or not, ChatGPT can assist you in drafting compelling event invitations, social media posts, and promoting your fundraising events, including annual galas and fun runs. With ChatGPT, the heavy lifting in copywriting can be handled for you.
She helps brands grow engagement and build relationships with their audience. Social media makes participating in campaigns easy and fun. For people who are altruistic, showing the positive impact of their donation or volunteer activities is extremely important and one such way is communicating donor impact to supporters.
Now that we have that out of the way, we can get on to the fun part! Your nonprofit most likely has a lot going on, not to mention you need to provide content to multiple audiences (those that benefit from your service, your volunteers and your donors, at a minimum). Tactic 1: Make it Visible.
Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Pro Tip: It is really helpful (and fun!)
Writing a compelling donation letter is an opportunity to engage your supporters and show them their impact on your mission. These letters are particularly impactful during nonprofit giving days like GivingTuesday and targeted fundraising campaigns, providing a personal touch that can resonate with recipients. Key steps 1.
People want to support missions, but theory tells us that the more fun an event is, the higher the giving is. This gives your audience multiple chances to support you while choosing to attend the event they’re most comfortable with. It makes sense: If people are enjoying themselves, they’re more likely to be generous.
Whether you’re looking to host a virtual event or an in-person event , you need a fun hook for it. How much guests enjoy themselves can greatly impact your funds raised and the chances that your event will grow by word of mouth in future years. Step 2: Consider your audience. What do potential guests like to do for fun? .
It gives your audience a voice, agency, and the all-important opportunity to ask questions. Fun fact— Watson was developed to answer questions on the quiz show Jeopardy! These statistics highlight the value and impact of conversational marketing. and in 2011 won a $1 million prize!
If your audience and supporters include women (especially those in their mid-thirties to mid-forties) you definitely want to explore a presence on Pinterest. Their Pinterest boards provide ideas of fun activities that families can do together in local forests and other natural places. 3) Pinterest is aspirational.
To stand out in the fundraising world, you need to find engaging gala entertainment ideas to captivate your audience and motivate them to continue their relationship with your nonprofit. A gala event provides your organization a way to showcase the work you do to different audiences and can even attract media attention.
Gen Z, with their unparalleled digital fluency and passion for social causes, is leveraging these skills to create meaningful impact and change. The State of Social Giving Report is an in-depth analysis of online and social media-driven donation trends, highlighting the behaviors, motivations, and impact of different donor demographics.
That’s what keeps things fun and engaging! But before, during, and after the fun, your message and the voice of your organization need to come through. Schedule those posts then wait for the fun. What’s Your Audience Interested in? When planning content for your social media platforms, think first about your audience.
Identify and develop the stories that will most effectively resonate with your audience. From crafting a purposeful storyteller list to conducting insightful discovery interviews, you’ll learn how to choose narratives that connect with your audience and drive meaningful impact.
Pick one that sounds like fun to you, because the planning and execution will be easier if youre enjoying the work. Getting the message just right will save you from feeling nervous about asking for money, rambling when you talk about your organizations work, and boring your audience.
Adele, who is Co-Founder of Convincing Company, has a quick wit, city smarts, and knows her way around getting an audience to take a longer look. Learn Adele and Chip’s secrets for igniting potential and captivating the market with impactful products that leave competitors behind, and keep the media in the forefront. CAE credits.
They have identified new audiences while remaining true to their core values. Each quality impacts your organization’s interpersonal dynamics. This personality inventory helps people understand psychological preferences and how they impact behavior. Lego is another company that has consistently expanded its business model.
This initiative has impacted the organization in numerous ways. Having fun is one tenant we identified as part of our organizational DNA. to devote resources, either human or financial, to initiatives that won’t directly impact the bottom line. The program is tailored for a broad-based audience. “In
Engage existing donors: Boost engagement with your supporters by providing a fun, interactive way to get involved with your cause. A vital resource for nonprofits of all shapes and sizes, major gifts help fund the projects and programs that make an impact. With the information you collect, you can create meaningful audience groups.
Focused on audience and message research, M+R’s Gwen McGarry will moderate a panel featuring smart colleagues Nehal Mahmoud, Amanda Person, and Laurin Gonzalez as they share super interesting and useful findings from all kinds of usability, creative, survey, and focus group research over the last year or so! Read time: 3 minutes ICYMI!
With such an array of options—and donor preferences—it’s essential for your organization to employ diverse strategies to reach the widest audience with your online fundraising campaigns. Communicate Donor Impact and Establish Giving Levels Transparency about your organization’s needs is crucial for engaging potential and current donors.
As you read through this guide, note the ideas you think will work best for your unique target audience. An optimal volunteer recruitment plan should include the following components: A well-defined target audience. Develop your volunteer recruitment plan with a specific audience in mind. Target the right audience.
So how can nonprofits use this unique and fun Instagram feature to raise money and attract new donors? Setting aside even a tiny budget to put into Instagram Stories Ads will help build your audience and get more views on your Stories. . Share compelling stories of the people that are going to be impacted by the funds.
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