Remove Audience Remove Flash Remove Goal Remove Retention
article thumbnail

Culture, Community, and Technology—A Successful 2022 Convergence

.orgSource

Jennifer Michael, Chief Operating Officer at the American Board of Medical Specialties described how to create learning experiences that are variegated, tailored to the audience, and transformational. The goal is to arrive at actionable strategies for building trusting relationships. Just what we missed in 2022!

Culture 221
article thumbnail

Dear Moby, What does Email Accessibility look like?    

Whole Whale

The goal of accessibility is to ensure that individuals with disabilities have equal access to information, communication, and services, and that they can fully participate in society. Avoid Flashing or Rapidly Changing Content Content that flashes or changes rapidly can trigger seizures in individuals with photosensitive epilepsy.

professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Remember your goal is persuading consumers. Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases. The goal is to develop sustained relationships through habitual positive exposures.

Lesson 59
article thumbnail

Donor Segmentation | Comprehensive Guide + Tips for Success

Bloomerang

In this guide, we’ll cover what donor segmentation is and strategies your organization can use to reach your target audience and engage them with your mission. To send messages like this to the appropriate audience, you need to know which of your supporters live in specific geographic areas. How segmentation impacts retention.

Donor 117
article thumbnail

Win Back Your Lapsed Donors

Bloomerang

So I learned pretty early on, you know, when I was trying to reach a Chevy truck buyer, that perhaps that audience was a little different than the Chevy car audience. So over the years, I continued to really develop that audience expertise. I worked on accounts like General Motors. So again, kind of keep that in mind.

Donor 62
article thumbnail

5 Effective Design Tips to Increase Donor Giving

NonProfit Hub

An admirable mission alone is not enough to drive donor engagement and retention. The internet has made us all impatient when it comes to website performance, so don’t risk losing your audience before you’ve had a chance to really engage with them! Choosing HTML and CSS over Flash Player. Minimizing plugins and fonts used.

Design 50