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How to Win the Story Wars

Care2

Vanity – The audience should be the heroes of our story not us as brands. Sachs highlighted the example of the Fiji Green marketing campaign, where consumers quickly learned that Fuji’s practices weren’t "green" at all. What do you stand for that you can teach your audience and that will resonate with them.

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The Station: Uber’s new battles in the UK, Lucid Motors’ second life plans and Cruise acquires Voyage

TechCrunch

I have a gift for you. SMART’s co-founders, Survivor: Fiji” champion Earl Cole and engineer Brian Yennie, are targeting the cycling market first with their METL tire, which is set to become available to the general public by early next year. Use code “TCARTICLE” at checkout to get 20 percent off tickets right here.