Care2

JANUARY 27, 2014

Remember, you are not a viral news sharing startup. However, trying to amp up your creativity with headlines and testing them to see if they resonate with your audiences is something you should always be investing resources into. What about Facebook? However, memes and videos should not be your only source of content.

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Tech Soup

APRIL 6, 2015

The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty. Newsjacking is the practice of "hijacking" or leveraging a current news story to help your messages get the attention of a wider audience. As communications tactics go, memes are cheap and easy to make.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

For example, use Twitter lists to track alums and subscribe to their Facebook updates. You might also consider setting up a Facebook Group just for alumni and encourage them to share this information. Make up your own nostalgia meme. 5. Images, Questions, and Comments Inspire Facebook Engagement.

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Connection Cafe

FEBRUARY 8, 2018

Most of the research on digital advocacy is focused on the new types of speech we now see online. Between the hashtags, the Facebook groups, the online petitions, the blog posts, and the constant emails, there’s just an overwhelming amount of advocacy communication online today. Start reading Analytic Activism.

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Wild Apricot

JUNE 27, 2008

There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. In defining your target audience, too, keep the intended outcome in mind: Which people are actually in a position to act on your information? both electronic and print.

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Nonprofit Tech for Good

DECEMBER 14, 2022

Audience size, breadth, and depth: If your organization has big lists, lots of traffic to your website or blog or social media pages, or big crowds at events, there are many ways to turn this into a donor benefit. Do you have the news clippings of major events in your files? News release mentioning the benefactors.

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CauseVox

JUNE 5, 2023

We’ve all been there: staring at a blank screen, desperately trying to create captivating social media fundraising content that resonates with our audience, while keeping up with the latest algorithms and trends. Expanding Your Donor Base: One of the key benefits of social media is its unparalleled ability to reach new audiences.

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ASU Lodestar Center

OCTOBER 2, 2013

Know your audience. Who makes up your audience? Analyze your nonprofit organization using Facebook Insights data to understand your core audience and its wants and needs. Once you''ve figured out who your audience is, articulate what it is you want from your supporters. Grow your audience organically.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 28, 2010

Chad graciously agreed to write up a guest post — and start a meme asking nonprofit and social media folks to add their favorite social media tactic in the comments below or using the hashtag #50smt and aggregated here. Below you’ll find 10 tactics to help you get started: Make your content shareable on Facebook by adding a Like button.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 15, 2011

HelpAttack.com is a way to give to nonprofits with each Tweet and Facebook update. Today, #londonriots is clearly driven by events in the news, while #WhyAreYou and #ImTheTypeOfPerson are what we call “Fill in the blank” topics, where people answer a question, participate in a meme , or give their 2 cents.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2015

Kevin McSpadden, Facebook. Kevin McSpadden is the director of marketing and brand strategy at Facebook, joining the company 18 months ago. He is working on a social good strategy for Facebook. They post a photo of the recipient on their Facebook page and tag the donor as a way to say thank you. Boundless communities.

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Bloomerang

SEPTEMBER 6, 2021

I work mainly with nonprofits and social enterprises that want to have a bigger impact, that wants to increase their audiences, and that want to interact with diverse communities. So step one is find how your audience communicates. And it far surpasses the next one, which is Facebook Messenger. WhatsApp is huge in India.

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Whole Whale

MAY 1, 2024

And as New York City Ballet co-founder George Balanchine once said, “ My muse must come to me on union time.” Be a curator Make a Twitter list (hidden or not) of influencers like bloggers, journalists, news sites, and partner organizations who may share information that’s useful to your audience.

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NTEN

MAY 27, 2010

You shouldn't choose the toolbox for your organization until after a strategy has been defined -- at which point the following should be considered: fish where the fish are , use tools that make sense for your audience , know there is no "one size fits all" plan and map tools directly to your strategy. Be proactive.

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Whole Whale

DECEMBER 9, 2023

And as New York City Ballet co-founder George Balanchine once said, “ My muse must come to me on union time.” Be a curator Make a Twitter list (hidden or not) of influencers like bloggers, journalists, news sites, and partner organizations who may share information that’s useful to your audience.

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Connection Cafe

FEBRUARY 13, 2018

Let’s start with the big question: is Facebook worth it? But for organizations themselves, organic Facebook outreach (posting content and hoping that followers will share it) hasn’t always yielded much in the way of results, at least in the short run. Take advantage of Facebook’s emphasis on video.

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Amy Sample Ward

FEBRUARY 22, 2010

Below are live notes – apologies for spelling and grammar – that follow the main points and audience q/a. When it comes to the internet, you can of course find lots of examples where twitter or facebook or email have been used by governments or corporations or regimes. It’s about scale.

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NTEN

MAY 15, 2012

Facebook literally puts a human face on the LGBT civil rights movement. Equality California, for example, uses different social media channels to engage different audiences. Or any number of viral memes and images that inspire laughter, joy, and hope. The friend of my friend is.gay?

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