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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

In this guide, we’ll provide tips for how you can launch successful, data-driven back-to-school marketing campaigns that reach (and convert) your target audience. Once you’ve rounded out your CRM through a data append, consider whether you have enough customer information to reach your intended audience. Conduct a data append.

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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

Larry Swiader, Senior Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy. If you want to reach a broader social media audience, post about topics outside of your specific issue area. Look to attract crossover audiences who don’t only follow other organizations like you.

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Meditations on Relevance, Part 3: Who Decides What's Relevant?

Museum 2.0

The curatorial team or a multidisciplinary team who have the audience in mind when decisions are made about the best way to connect visitors to the collection?" Instead of designing programming and then seeking out audiences for it, we identify communities and then develop programs that are relevant to their assets and needs.

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Museums and Relevance: What I Learned from Michael Jackson

Museum 2.0

On Thursday afternoon, our workshop fractured as curators, educators, media producers, and marketing staff scrambled to talk to press and put together spur-of-the-moment exhibits and tribute programs. Are museums only relevant when they can serve our most pressing needs? But what about the rest of the year?

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Nonprofits and App Developers Combine Forces for Community Change

Tech Soup

But what if an app could be used to help nonprofits, public libraries, and other community groups organize and solve pressing problems? She wanted to create something that teens and adults could use and that was also free. We use apps to capture memories, keep track of tasks, entertain ourselves, and communicate. Crowdfunding Help.

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Six Alternative (U.S.) Cultural Venues to Keep an Eye On

Museum 2.0

I'm fascinated by these places because of their ability to attract diverse audiences to idiosyncratic experiences, and I'm curious how they stay afloat. From a museum perspective, I think there's a lot to learn from these venues' business models, approach to collecting and exhibiting work, and connection with their audiences.

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The Nonprofit’s Guide to TikTok

Nonprofit Tech for Good

The social media network is now a prime opportunity for nonprofits to connect with a younger audience more personally and immediately. TikTok Videos: Not Just for Dancing Teens. TikTok users are members of Generation Z , which presents an interesting engagement opportunity for your nonprofit to tap into a new, younger audience.

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