Nonprofit Tech for Good

SEPTEMBER 16, 2021

This analysis can help guide you towards what best engages your target audiences. If you are incorporating new ideas into this year’s fundraising efforts, use this data to make some predictions about how you can best motivate your audiences into action. You might think they’re redundant—but your audience won’t.

Communication 291

Communication Fundraising Hints Test 291

Nonprofit Tech for Good

JUNE 16, 2024

Let’s use Habitat for Humanity , a nonprofit dedicated to building homes and improving communities, as an example. It’s a great model for smaller nonprofits looking to forge stronger connections with their audience and drive meaningful change in their communities. This can lead to disengagement and decreased support.

Problem 296

Problem Nonprofit Articulate Consultant 296

Nonprofit Tech for Good

APRIL 19, 2024

To create meaningful material that will move audiences to action, though, a human touch and a sound communication strategy is still essential. When more and more content is bad, good content deepens connections with audiences, ranks high in search engines, and amplifies impact. Define top audiences, and think through their preferences.

Content 272

Content Websites Tips Voice 272

Nonprofit Tech for Good

MARCH 4, 2023

2) You can tailor social media to your audience. Consider your target donor audience as well as the constituents you serve. Then do some research on each social media platform to see where your different audiences are engaging. For example, maybe you’re utilizing the text-to-give feature.

Social Media 329

Social Media Media Social Sponsor 329

Nonprofit Tech for Good

MAY 16, 2021

A fundraising campaign soft launch—the release of your campaign to a limited audience prior to the general public—allows your organization to establish early momentum on your campaign. Make sure it’s timely, personalized, and has a sense of urgency. Make it personal. Email #2: Follow Up With Unengaged Donors .

Template 317

Template email Campaign Fundraising 317

Pamela Grow

SEPTEMBER 25, 2024

To keep donors around and retain their support, organizations have to grab supporters’ attention and make their communications stand out from the thousands of messages their audience receives each day. Survey your audience to determine whether they prefer email, direct mail, SMS messaging, or phone calls. Let’s get started!

Audience 111

Audience Effective Tips Newsletter 111

Nonprofit Tech for Good

JANUARY 30, 2021

To help address this challenge, I am thrilled to partner with public speaking coach Eileen Smith of Spokesmith , to give you these six incredible tips that can elevate you to rock star status in your circles, and keep your audience fully focused and enthusiastically spreading your key points through their networks. Walk in their shoes!

Slides 312

Slides Professional Tips Rhode Island 312

Nonprofit Tech for Good

JANUARY 19, 2021

By Matthew Burnell , F ounder of ClickBid , a mobile bidding provider for online auctions, virtual galas, and in-person events. We have seen incredible examples of creativity and uses of online technologies. . An in-person event can seem like a challenge to take online. Fundraising has not stopped during these uncertain times.

Virtual 331

Virtual Hosting Lesson Learning 331

Nonprofit Tech for Good

MAY 8, 2020

Irrespective of channel or medium, the key elements to effective storytelling are the ability to convey what is unique about the nonprofit, why it is worthy of support, how the audience can benefit from supporting it and how to go about doing so. Physical distance from audience. Below are four examples: 1) Virtual Team Management.

Storytelling 299

Storytelling Digital Channel Profile 299

Nonprofit Tech for Good

OCTOBER 11, 2024

Need some inspiration and specific examples of how to grow your donor base using social media? Conversions are simply marketing objectives for your audience to complete, such as subscribing to a mailing list or making a donation. 6) Make it personal. Posts with personal, heartfelt stories always work best on social media.

Social Media 293

Social Media Media Donor Social 293

Association TV

NOVEMBER 16, 2021

You can be cute, like a law firm’s “contact us” button reading as “Lawyer Up” might be a clever and engaging way to communicate their brand to their audience. Your audience will appreciate you keeping it short and sweet. Have A Little Personality. Put yourself in your audience’s shoes. Why do we need this information?”

Associations 295

Associations Search Platform Contact 295

Nonprofit Tech for Good

MARCH 12, 2021

That’s due in large part to the ability to pivot fundraising efforts from in-person to virtual. as In-Person Fundraising. Virtual fundraising events can raise a lot of money, some even surpass their in-person version. All of this helps to build community and create the spark we often only attribute to in-person interactions.

Virtual 328

Virtual Lesson Learning Fundraising 328

Get Fully Funded

JUNE 25, 2023

At its most basic level, storytelling is a way to convey facts, information, history and experience from one person, the teller, to another, the listener, but it goes deeper than that. To tell your nonprofit story well, put the audience first. Here’s a great example of video storytelling from The Girl Effect girleffect.org.

Storytelling 124

Storytelling Examples Donation Story 124

Association Analytics

MARCH 1, 2023

For example, let’s say your association sold two products (Product A and Product B) last year that brought in the same total revenue – $20,000 each. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Finally, don’t be afraid to try something new.

Associations 320

Associations Product Virtual Survey 320

Nonprofit Tech for Good

MAY 18, 2020

The big takeaway is that: if your nonprofit has a website, and it would be valuable for you to reach people who are Googling topics related to your work, the Google Grant is one of the most cost-effective and powerful tools available to reach your audience. A Real-Life Example. Example Use Cases: Google Grant Case Studies.

Google 336

Google Grant Guide Adopt 336

Nonprofit Tech for Good

JULY 25, 2019

2) Choose the audience for your event. For example, are you looking to target volunteers, fundraisers, or even VIP donors? For example, are you looking to target volunteers, fundraisers, or even VIP donors? . Check out these example messages: “More VIP tickets have been added. 3) Get creative with your promotions.

Practice 278

Practice Fundraising Registration Nonprofit 278

Bloomerang

JULY 6, 2023

Here’s an example of what this would look like: Let’s say your organization is an animal shelter. You may decide to ask one team member to post to social media every day to engage your online audience. Meanwhile, you may assign another person to call new donors to thank them and increase your new donor retention.

Examples 120

Examples Guide Model Los Angeles 120

Nonprofit Tech for Good

JANUARY 19, 2024

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. Highlight authentic stories: Share real-life examples of the impact your nonprofit has made.

Action 257

Action Practice Tips Seattle 257

Nonprofit Tech for Good

AUGUST 24, 2020

Finally, and of course, to effectively reach all audiences your blog (and website) must be mobile-compatible. Blogs were most often written in first-person, more than 1,000 words, and many nonprofit blogs of the past embraced the concept that a blog post had to be published daily for the blogger to be taken seriously. ” .

Practice 353

Practice Newsletter Nonprofit News 353

Nonprofit Tech for Good

JULY 4, 2021

As your supporters slowly get more comfortable with stepping out in 2021, there are plenty of opportunities for in-person, virtual, or hybrid auctions, depending on their needs. Personal training sessions. The more personal your interactions with supporters, the better. Host a hybrid auction that anyone can attend.

Ideas 349

Ideas Online Fundraising Social Media 349

Nonprofit Tech for Good

FEBRUARY 17, 2022

Understand Your Audience. How long someone has been supporting your event, how they prefer to be contacted, and the content they’re most likely to interact with are just a few examples of how data helps you reach your supporters where they are. Create a Volunteer Committee.

Tips 325

Tips Fundraising Management Cancer 325

Nonprofit Tech for Good

MAY 22, 2022

When your brand is consistent and strong, you can increase your organization’s visibility in your community and move your audience to action. For example, you may have a very horizontal logo with both an icon and text you use for your website’s header, and a version that is just the icon you only use for social media where space is limited.

Guidelines 313

Guidelines Photography Library Headline 313

Forum One

MAY 23, 2024

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

Audience 84

Audience Design Exercise Test 84

Nonprofit Tech for Good

DECEMBER 9, 2022

With Giveffect, for example, you’d set up your campaign with a checkout flow that includes options to donate one-time, monthly, or as a pledge. For example, they may attend your events or volunteer their time or skills. In most cases, the more personalized the fundraising page, the more their network will donate. 3) Major Gifts.

Fund 322

Fund Pledge Nonprofit Gift 322

Nonprofit Tech for Good

DECEMBER 13, 2021

It should then define and identify your target audiences — people you are trying to reach and whose needs you want the website to serve. Is your website a one-person operation? Here’s an example of how to structure your scoping document outline: About the Organization. Target audiences. Objectives of the redesign.

Websites 312

Websites Analytics Project Proposal 312

Association Analytics

JANUARY 30, 2023

For example, you may have an impressive 80% retention level, but with a little digging find that there’s a 95% retention rate among your executive-level members and a 65% rate among your manager-level members. For example, one association hosting an annual banquet at its conference asked members if they were interested in attending the event.

Experiment 321

Experiment Create Aggregator Retention 321

Nonprofit Tech for Good

MAY 4, 2022

What might your target audience get confused about when they think of your organization? What are the 3-4 key messages you feel it is most important for your audiences to know about your organization? Objective comments take into account the audience point of view and desired outcomes. In Summary.

Tools 278

Tools Effective Evaluation Nonprofit 278

Nonprofit Tech for Good

NOVEMBER 13, 2023

Online silent auctions help non-profits raise funds effectively without having to organize a full-scale in-person event. Selecting compelling items that appeal to your audience can significantly impact your fundraising results. By doing so, you can choose prizes that appeal to them personally.

Tips 261

Tips Online Management Help 261

Nonprofit Tech for Good

JANUARY 24, 2019

The nature of why a supporter chooses to fundraise for your nonprofit is most likely a personal one. Peer-to-peer fundraising is a type of crowdfunding when you, a nonprofit, invite your supporters to set up personal fundraisers connected to an event or campaign on your nonprofit’s behalf. Assign a point person.

Program 279

Program Practice Fundraising Platform 279

Nonprofit Tech for Good

APRIL 3, 2022

Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. For example, accepting gifts of stock by opening a brokerage account, accepting Venmo donations, accepting cryptocurrency , and accepting donations from Alexa (Amazon devices). Cultivation.

Fundraising 335

Fundraising Mail Law Donation 335

Association Analytics

JUNE 17, 2021

Now, as the world is opening back up, your association may be planning to go back to in-person meetings or use a hybrid approach. Important Tips: Please note that the analysis should be done for each of your events as they may attract different audience segments. Be deliberate as you start to dig into the data you need.

Associations 318

Associations Data Registration Analytics 318

Nonprofit Tech for Good

JULY 17, 2022

Simple ways to improve your donor retention without spending more include personalizing your outreach messaging, experimenting with custom questions in your donation form to better understand your donor base, and sending customized follow-up emails in response to each donation. 6) Strengthened Donor Loyalty and Engagement.

Donation 342

Donation Gift Retention Philanthropy 342

Nonprofit Tech for Good

JULY 5, 2019

In fact, according to Nielson , 92% of people claim they trust personal recommendations and other earned media, while just over half trust messages found on a company’s website or sent via email. Facebook doesn’t try to hide its overwhelming favor for personal posts over branded content. You want individuals with personalities.

Social Media 272

Social Media Effective Program Media 272

Nonprofit Tech for Good

NOVEMBER 5, 2022

What’s more, golfers often tap into their personal and professional networks to field a team, which expands your tournament’s reach and donor pool and opens doors for further stewardship and partnerships. Unlike many other event fundraisers, golf tournaments give sponsoring businesses exposure to a typically affluent audience.

Trend 323

Trend Fundraising Sponsor Registration 323

.orgSource

MAY 14, 2024

The associations that capture an audience and keep them coming back for more, are the groups that connect with their members. The acronym describes qualities that guided me to the other side of an extreme personal disruption. Humanize— Ensure that digital initiatives enhance personal connections.

Leadership 221

Leadership Technology Associations Culture 221

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach. This advice is especially relevant for anyone looking to attract a younger audience.

YouTube 221

YouTube Industry Leadership Podcast 221

The MatrixFiles

MAY 21, 2021

While “writing for Google” can sometimes feel inauthentic, like you’re trying to game the system, it’s important to remember that what is good for Google and SEO, is also good and beneficial for your target audiences. Here’s an example: a few years ago, I blogged about canonical URLs. It’s actually a win-win! .

Language 246

Language Google Search Content 246